Wellness & Beauty
THE PROOF
The diary that holds.
One week of a beauty centre, thirty slots: how many fill up and how many stay empty by surprise.
A week in the notebook: twelve appointments, three do not show and nobody knows beforehand
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What we do for Wellness & Beauty.
All nine, for every sector. The ones marked we have already shipped here. Each one can be tried.
WebsitesDone here
Found on Google, quick on a phone, and the visits turn into messages.
E-commerce
Sell direct, and the cut you were leaving to the platforms stays with you.
App developmentDone here
An app your customers open every day, written by the people who designed it.
Branding and logoDone here
The mark people recognise before they read your name.
Social mediaDone here
You approve the plan before it goes out. We shoot at your place, and read the numbers with you.
Packaging and labelsDone here
A label gets three seconds on the shelf. We design so three is enough.
SEO and Google visibilityDone here
Get found by the people already searching for you.
Ads
We bring customers in from Google and Meta, with numbers you can read.
AI and automationDone here
We connect the tools you use and remove the steps your team repeats every day.
Sector projects.
A wellness business lives on appointments that repeat, and usually runs them with the wrong tools: a notebook, a phone ringing while your hands are busy, a chat where confirmations get buried. We have worked this sector five times: a brand from nothing, a salon with its own management suite, a bilingual Pilates studio and its online platform, a cosmetics line.
What breaks first
The value of a centre sits in the clients who come back, and hardly anyone counts them. The address book is the owner's phone. Packages get counted from memory. A no-show surfaces at closing time, when the chair has already stayed empty.
Then there is the hour nobody mentions: people book in the evening, with the centre shut. If the only answer is "call us tomorrow", half of those decisions are gone by morning.
And the service is often new. Longevity, EMS training, anti-inflammaging nutrition, Classical Pilates: words the client has never heard. No booking system rescues a page that cannot say what you are buying.
What a centre actually needs
Booking on real availability, not a contact form: treatment, specialist, hour, confirmed on the spot. Reminders on WhatsApp, because that is where people read. Client records held by the centre: treatment history, packages left, preferences. One shared calendar once there is more than one pair of hands. And pages that explain the method: in wellness you buy a course of work, not one session.
What we've built
Estetica Valeria is the fullest case: a whole suite for Valeria Spano's salon. Three-step booking on live slots, multi-staff calendar, client CRM with packages, gift cards and product orders, a shop for the professional range, the Cristalli Beauty loyalty programme, a WhatsApp centre with templates, reminders and broadcasts. Not a site with a Book button: the salon's management system that happens to have a site.
LOWE, the first Longevity Wellness centre in Sassari, began at the other end: the name meant nothing to anyone, so the mark came first (organic lettering in green and yellow), then the editorial site explaining the 30-minute EMS workout, anti-inflammaging nutrition and what training for duration means. The identity carried on into signage, the shop window and the brochure.
Flow Studio Pilates in Porto Cervo has one teacher, Valentina Lai, and two audiences that share nothing: those who come to the studio, those who follow from elsewhere. The site is editorial and bilingual, in her own voice. Then the distant audience became a product of its own — the online platform with an on-demand video library, premium programmes, live sessions with replays, three subscription tiers and Gift Cards delivered over WhatsApp.
Rosella Corda is the product half of the sector: family cosmetics made in Sardinia since 1994, with a monogram, photography on marble and nine tiles that make one drawing.
Five projects, one direction: websites that explain the method before asking for a booking, and applications that lift the diary out of the notebook as the centre grows. When the service is new, we start at the brand.
If clients come back but you cannot say how many, the problem is not marketing: nobody is collecting the number. Tell us about your centre in the online quote: what it costs and how long it takes, in writing.
What clients say.
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Frequently asked.
Clients phone while the salon is open, which is exactly when you are working. Online booking covers the evening and the Sunday, when someone decides to come in and has nobody to call. For Estetica Valeria it runs in three steps on live availability: treatment, specialist, an hour that is genuinely free.
Automatic reminders, sent where the client reads them: WhatsApp, not email. In Estetica Valeria's communications centre the message templates, the reminders and the broadcasts sit in the same panel as the diary, so whoever sends the reminder also sees who failed to turn up last time.
Yes. A multi-staff calendar assigns each treatment to the person who performs it, with her own hours, so you can see at a glance who is free and two appointments never land on the same chair.
There is, if you already sell them in the treatment room: someone who trusts the treatment buys the cream. Estetica Valeria's shop sits inside the same site as the booking, and the loyalty programme ties the two together — points earned on treatments can be spent on products.
It matters when the service is new and needs explaining. For LOWE, the first Longevity Wellness centre in Sassari, we made the mark before the site: the name told nobody anything, and the identity had to say "this is about lasting longer" ahead of any sentence.