Estetica Valeria

Context

Estetica Valeria is Valeria Spano's beauty salon: treatments, professional products, a team of several specialists and clients who keep coming back. Running all of that takes more than a brochure website. It takes one suite that holds bookings, client records, product sales and communications together — so the salon works from a single place.

Challenge

Move the whole booking flow online — pick a service, pick a date and time, confirm — with live slots and no overlaps across staff. Then build everything around it: client records, packages, gift cards, discount codes, product orders, and a direct channel for reminders and announcements. One system, not five disconnected tools.

Strategy

The website takes bookings through a multi-step flow with live availability. The CRM keeps clients, packages, gift cards, discount codes and product orders in order. The WhatsApp communications centre handles templates, automated reminders, broadcasts and message logs. And the Cristalli Beauty loyalty programme ties it all together: points for every euro spent, tiers from Petalo upwards, rewards for coming back.

Design

Two audiences, one interface. Clients book in three clear steps: service, date and time, confirmation. The salon runs a multi-staff calendar with slot management and an admin dashboard covering appointments, orders and communications. The professional products shop shares the same visual language as the rest of the site.

Development

We built the multi-step booking engine with real-time slots, the CRM with packages, gift cards, discount codes and product orders, the multi-staff calendar, and the points-and-tiers loyalty programme. The WhatsApp centre manages templates, automated reminders, broadcasts and message logs from a single panel.

Results

The salon now runs bookings, clients, products and communications from one suite. Clients book online, earn Cristalli Beauty points on every purchase and get their reminders automatically over WhatsApp. Less admin work, more time in the treatment room. The suite is live at evesteticavaleria.it.