Estetica Valeria
Online booking, CRM, shop and WhatsApp for a beauty salon: the full suite.
Complete suite for Valeria Spano's beauty salon: multi-step online booking with live slots, client CRM, professional products shop, multi-staff calendar, the Cristalli Beauty loyalty programme and a WhatsApp communications centre with templates, reminders and broadcasts.
- Sector
- Wellness & Beauty
Context
Estetica Valeria is Valeria Spano's beauty salon: treatments, professional products, a team of several specialists and clients who keep coming back. Running all of that takes more than a brochure website. It takes one suite that holds bookings, client records, product sales and communications together — so the salon works from a single place.
Challenge
Move the whole booking flow online — pick a service, pick a date and time, confirm — with live slots and no overlaps across staff. Then build everything around it: client records, packages, gift cards, discount codes, product orders, and a direct channel for reminders and announcements. One system, not five disconnected tools.
Strategy
The website takes bookings through a multi-step flow with live availability. The CRM keeps clients, packages, gift cards, discount codes and product orders in order. The WhatsApp communications centre handles templates, automated reminders, broadcasts and message logs. And the Cristalli Beauty loyalty programme ties it all together: points for every euro spent, tiers from Petalo upwards, rewards for coming back.
Design
Two audiences, one interface. Clients book in three clear steps: service, date and time, confirmation. The salon runs a multi-staff calendar with slot management and an admin dashboard covering appointments, orders and communications. The professional products shop shares the same visual language as the rest of the site.
Development
We built the multi-step booking engine with real-time slots, the CRM with packages, gift cards, discount codes and product orders, the multi-staff calendar, and the points-and-tiers loyalty programme. The WhatsApp centre manages templates, automated reminders, broadcasts and message logs from a single panel.
- Steps to book
- 3
Results
The salon now runs bookings, clients, products and communications from one suite. Clients book online, earn Cristalli Beauty points on every purchase and get their reminders automatically over WhatsApp. Less admin work, more time in the treatment room. The suite is live at www.esteticavaleria.it.
Screen by screen.
“We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.”
Wellness & Beauty
