MVP development for startups and new digital products
The first version people actually use, holding only what it takes to find out whether the idea stands up.
- founded
- 2018
- projects delivered
- 200+
- clients in Sardinia and across Italy
- 65+
- nomination
- Awwwards
- projects for this service
- 0
We develop MVPs for startups and for companies launching a new digital product: a working first version, with the few features needed to test the idea with real users. Prototype, interface, development and launch in the same studio, with code that stays yours and grows without starting again from zero.
A product idea gets wasted in two ways. The first is never trying it. The second, more common, is building all of it before knowing whether anyone wants it: a year of development, twenty features, and the first real user who uses two of them.
MVP development is there to avoid the second. You pick the feature that has to prove something, build it well and put it online, with payments if the product will have to charge. The rest waits for the numbers. hoopit has eight modules the customer switches on one at a time; eSLA was made to work straight away, with no store and no account.
For us, developing a digital product begins before the code: written scope, clickable prototype, an interface tried by the people who will use it. We design and develop in the same studio, so the prototype and the product speak the same language, and nobody has to translate a design file into software.
We do MVP development in Sardinia and all over Italy, for startups and companies. Here many ideas come from a problem seen up close: the season, the bookings, the shifts, the distance. They are good ideas to try small, with a few real customers, before turning them into a product for everyone.
Who we do it for.
SaaS & Digital ProductsSubscription software that has to find its first paying customers: first the module that solves the problem, then the others, one at a time.
RestaurantsA service for restaurants to try in a few venues before selling it to everyone: menus, bookings, orders, without building it all on day one.
Wellness & BeautyA platform for selling classes or programmes online, with subscriptions and payments, to launch to the customers you already have.
We also do it for
What's included.
TRY IT
Launch what it takes to sell. The people using the product decide the rest.
02
MVPs for startups
An MVP for a startup isn't a small product: it's the product holding only the feature that has to prove something. The rest goes on a list, with the date when it makes sense to build it.
03
App prototype
Before the code, a clickable app prototype to put in the hands of the first users. It costs a fraction of the development and often changes the first version more than any meeting.
04
Web apps and PWAs
The first version is usually a web app or a PWA: it opens in the browser, installs on the phone, updates without going through the stores. eSLA works this way, with no App Store and no account.
05
Modules you add
We start with one module and add others when they're needed. For hoopit there are eight, switched on one at a time: menu, bookings, takeaway, CRM, inventory.
06
Subscriptions and payments
If the idea is a subscription service, payments are there from the first version: it's the most honest way to know whether anyone wants it. The Flow platform has three plans and gift cards.
The hypothesis to test
One sentence: who has the problem, what they do today, what they would do with the product. From there we decide what goes into the first version.
Written scope
The features that are in, the ones that are out, and why. With timings and costs, before any commitment.
Prototype with real users
Clickable screens tried by the people who will use the product. This is where the useless feature turns up, and the one that was missing.
Development in short releases
The first version goes online as soon as it holds up, then one release after another, on the things users really do.
Measure and decide
The usage numbers say whether to continue, change direction or stop. Stopping early is a good result too.
What we build it with.
Web apps in React and TypeScript, PWAs installable from the phone, a Node.js backend and a PostgreSQL database on managed cloud, payments with Stripe. They are the same technologies as our custom software: an MVP built this way becomes the real product without being rewritten. The code sits in a repository in your name, with the documentation.
- React
- TypeScript
- PWA
- Node.js
- PostgreSQL
- Stripe
- Figma
MVP, prototype or full product?
Three different things that often go by the same name. Picking one in place of another costs months.
When a prototype is enough
You need to find out whether people understand the idea, or to convince a partner. Clickable screens, no code: weeks, not months.
When you need an MVP
You need to know whether people use it, and perhaps pay for it. That takes a real product, small and online.
When you need the full product
The market is already there, so are the customers, and the process is clear: that's when we design the whole custom software, in modules.
Real projects.
eSLA
A communication app for people with ALS, made to work straight away on the tablet the family already owns: no internet, no account, no store.
Flow Porto Cervo — Pilates Online
Flow Porto Cervo's online Pilates platform: on-demand video, live classes with replay, three subscription plans and gift cards.
What clients say.
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Companies we've worked with.
- Your Charter
- Estetica Valeria
- Fondazione di Sardegna
- Avoy
- Fionard
- racconta.si
- Cantine Antigori
- Tenuta Stalder Guiso
- Nanumoru
- Hopfenberg
- Versilia Weimar
- Sa Republica Sarda
- Sud Delivery
- Impresa Restaura
- Green Tech
- Studio Legale Senis
- Avvocato Zuddas
- Manufatti Vinci
- Viapixel
- Tecnicoffee
- Saditappo
- Academia de su Sardu
- Agenzia Labix
- Been Energia
- Il Redentore
- Studio Foto Immagine
- CDA
- Osua
- Punta Falcone Resort
- 5 Star Mooring
- IVV
Frequently asked.
It depends on what the first version has to prove: a clickable prototype and a web app with payments are different jobs. The quote is written and free, with scope and timings, from the configurator at /en/quote/.
The scope decides the time, and the scope is written first. The rule is to put the first version online as soon as it holds up, not when it is complete: we write the date in the quote.
For the first version, nearly always a web app or a PWA: it costs less, updates at once and doesn't wait for the stores. A native app makes sense when you need phone features the browser doesn't offer.
Yes. Code in a repository in your name, documentation, access to the database and the cloud. If the product grows, it can carry on with us or with a team of your own.
Yes. Scope, prototype and releases are easy to follow on calls, with a link to open at every version. We work this way with companies all over Italy.
MVP development
The first version people actually use, holding only what it takes to find out whether the idea stands up.
The price is set by the features of the first version, the payments, the logins and how much prototyping is needed before the code. The right comparison is with the cost of building everything and finding out later that half of it wasn't needed. The quote is written and free, from the configurator at /en/quote/.
WHAT'S INCLUDED
- Scope of the first version
- Clickable prototype
- Interface and essential design system
- Working web app or PWA
- Payments and logins
- Usage metrics from day one