Automotive & Services
Sector projects.
In this trade one measurement matters: the seconds between landing on the page and the phone ringing. There is no basket to fill and nothing to subscribe to. There is a number, and there is someone who has to be able to press it while standing on the hard shoulder. We have worked the sector with a workshop that also runs recovery around the clock.
Two jobs under one sign
Recovery is an emergency. The caller is stranded, afraid of dialling the wrong number, and chooses within seconds. The workshop is a slow decision — a service, a roadworthiness test, a diagnostic — taken by someone who compares and asks what it will cost. Give the two the same weight and you slow the first one down while confusing the second.
Then the device. Nearly every visit arrives from a phone, often in poor conditions: standing up, weak signal, one hand free. A menu that takes three taps to open, a number baked into an image, a contact form where a call should be — three separate ways of losing an enquiry that had already been decided.
And then the paperwork side. Ownership transfers, post-accident restoration, rentals, roadworthiness tests: things nobody imagines they can ask for in the same place where they change their tyres. Squashed under one menu entry called "services", they go unsearched.
What has to be on the page
The number as the main element, not a line in the footer, and reachable from any point without going back. The emergency on top and the rest below, in that order. An address for every service someone names in their own words: roadside recovery, mechatronics, vehicle paperwork, rentals. Photographs of the actual premises and the actual vehicles, because anyone handing over a car wants to see where it ends up. And, when the request can wait, a form that asks first what the matter is.
What we built with CDA
CDA Servizi Auto is in Samassi, in southern Sardinia. It runs roadside assistance 24/7, and beside it a mechanical and mechatronic workshop, rentals, post-accident restoration and paperwork handling. Its customers run from private drivers to institutional fleets.
We split the site into two routes. The hero belongs to the emergency, with the direct call in plain sight and always within a thumb's reach. Everything else is organised into modules, each with its own page: workshop, rentals, paperwork. The quote form carries a typed subject, so requests arrive already sorted and the answer leaves sooner. The gallery shows the premises and the fleet of specialised vehicles.
The website is live at cdaserviziauto.com and works the way the workshop does: direct on the emergency, orderly on everything else.
If your number is at the bottom of the page, that is the first thing to move. Tell us about the business in the online quote: a few questions, a clear estimate, no commitment.
Frequently asked.
In roadside assistance yes, because the call is the conversion: there is no basket and no newsletter. On CDA Servizi Auto the direct call sits inside the hero and stays reachable on a phone without going back a page.
On the same site yes, on the same page no. They are two journeys with opposite urgencies. For CDA we kept them apart: the emergency on top with the call, and under it the modules — workshop, rentals, paperwork — each at its own address.
It makes the enquiry arrive pre-sorted. Whoever writes says up front what it is about, so a recovery job does not land in the same pile as a question about a service, and whoever answers knows what they are reading before opening it.
One each, whenever the words differ. Someone typing "ownership transfer" and someone typing "ECU diagnostics" are not asking the same thing and do not have the same problem. Under a single menu entry called services, neither of them is found.
They count, because a person leaving a car wants to see where they are leaving it. CDA's gallery shows the premises and the fleet of specialised vehicles: pictures of the real place, not stock shots of a red car and a smiling mechanic.
Yes, because that customer searches in a different way: no emergency, just a supplier to choose. CDA works with everyone from private drivers to institutional fleets, and both are written down.