Food & Wineries
Labels that sell in the wine shop but don't exist online, tastings announced at the last minute, the story of the land left to third-party portals.
Sector projects.
Sardinian wine and food carry stories the portals flatten: grape varieties, land, families. Online, either you tell that story or someone else's shelf tells it for you. We've worked with wineries, breweries and wine shops since 2018 — labels, e-commerce, websites. Here's what we built, and why.
The problem
The catalogue lives in a PDF price list nobody opens. Tastings fill by word of mouth and get announced at the last minute. Sales run through distributors and other people's shelves, which keep the margin and — worse — the relationship: whoever buys your bottle stays someone else's customer. The label that sells in the wine shop often doesn't exist online, not even as a decent photo. And the summer clientele — the one that actually turns up at the winery — searches in English.
What actually works
A label designed to get picked up, and a website that holds its own next to it. A navigable catalogue where every label is a product with its own page, not a line in a price list. Tastings you can book, published in time, treated as part of the story. And direct sales where they make sense: e-commerce to ship off the island, local delivery for whoever wants the bottle tonight. One goal: the story — and the margin — stay with the producer.
How we built it
In Vino Veritas holds the whole sector together: a wine shop, wine & cocktail bar and à la carte restaurant across Olbia, Porto Rotondo and Porto Cervo, with a cellar of over 650 fine labels — wines, champagne, spirits. The risk was an endless price list. The answer was an editorial story where labels, tastings and wine & food delivery for Costa Smeralda villas and yachts read as chapters with equal weight. Provisioning and deliveries have pages of their own, built for people ordering from the sea.
Direct sales we've built more than once: e-commerce for SadiTappo.Wine, for Cantine Antigori in Capoterra, and for the Nanumoru craft brewery — where we also shot the video for its birriturismo, an experiential beer-tourism project. Three different producers, one logic: catalogue, orders and customer data stay with whoever makes the product, not with a third-party platform.
And when it's needed, we start before the bottle. For Tenuta Stalder Guiso we handled logo, identity and website together; for the Hopfenberg restaurant and pizzeria, logo and website. That's the packaging and label work: front, back and capsule, from concept to print files, with an image that holds up from the wine-shop counter to a phone screen.
If you make wine, beer or food in Sardinia and other people are still telling your story online, the place to start is the online quote: a few questions about labels, sales and tastings, a clear estimate, no commitment.
Frequently asked.
Yes. We've built e-commerce for SadiTappo.Wine, for Cantine Antigori and for the Nanumoru craft brewery. The logic is always the same: catalogue, orders and customer data stay with the producer, not with a middleman.
With structure, not a PDF. For In Vino Veritas we made over 650 labels — wines, champagne, spirits — navigable without turning the site into a price list: each section is a chapter of the story, not a table.
Both. We design labels for wine, beer and food — front, back and capsule — from concept to print files. And when it makes sense we start there: for Tenuta Stalder Guiso we handled logo, identity and website together.
Yes — and that's how you fill them without leaning on word of mouth. On the In Vino Veritas site, tastings have a dedicated section with the same visual weight as the venues and the labels.
It depends on how many references you carry, where you ship, and whether you also need local delivery. Answer a few questions in the online quote and you get a clear estimate, no commitment.
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