In Vino Veritas

Context

In Vino Veritas is three venues under one name: a wine shop, a wine & cocktail bar and an à la carte restaurant, spread across Olbia, Porto Rotondo and Porto Cervo. The cellar holds over 650 fine labels — wines, champagne, spirits. On top of that: exclusive tastings, gourmet dining, and wine & food delivery for private villas and yachts in Costa Smeralda.

Challenge

Three venues, three moods, one brand. A brochure site would have flattened them into a list of addresses. The site had to give each location its own space, make a 650-label list readable, and present very different services side by side: tastings, restaurant, delivery to villas and yachts.

Strategy

We built the site as a multi-location editorial story. Each venue opens with its own page and imagery but shares the same language and structure. Labels, tastings and delivery read as chapters of one story, not service pages. Visitors from Porto Cervo or Olbia find their venue — and their reason to walk in — right away.

Design

An editorial layout led by display typography: headlines set the tone, photography does the rest. Each location gets a full-page hero; the label selection, the tastings and the Porto Cervo terrace carry the same visual weight as the dining rooms.

Development

A multi-location structure with dedicated pages per venue and sections for labels, the à la carte restaurant, tastings and delivery. Villa provisioning and yacht delivery get their own pages, built for Costa Smeralda clients. Optimised images and mobile-first navigation throughout.

Results

One site now holds three different venues without blurring them: wine shop, cocktail bar and restaurant each have a clear path, and the villa and yacht services finally have a proper showcase. Live at invinoveritas.it.