Google Ads and Meta Ads campaign management
We bring customers in from Google and Meta, with numbers you can read.
We run paid campaigns for businesses that want customers, not clicks. On Google and on Meta, with one point of contact and one measurement setup.
Search to intercept people already looking for what you sell, Performance Max for e-commerce and lead generation, Facebook and Instagram to reach people who aren't looking for you yet and win back those who visited without buying. Conversion tracking configured before the first euro of ad spend leaves your account.
The difference between a campaign that pays and one that burns budget is rarely a secret setting. It's data: what people actually search for, what happens after the click, what a conversion is worth to you.
What's included.
Search campaigns
Text ads on high-intent searches: someone typing "roadside assistance" already has a need — you just have to be there first. We structure the account by intent, write the ads, and prune search terms and negative keywords weekly.
Performance Max
Google's automated campaign across Search, Shopping, YouTube, Display and Gmail. Strong with a clean product feed and properly tracked conversions — terrible when fed dirty data. Audience signals, assets and feed are prepared before switching it on.
Meta Ads on Facebook and Instagram
Where demand doesn't exist yet, it gets built: custom and lookalike audiences, retargeting for people who visited without buying, a product catalogue synced for Advantage+ Shopping, A/B tests on creative. The management fee is fixed.
Conversion tracking
GA4 and Tag Manager for Google, Pixel and Conversions API for Meta: form enquiries, phone calls, orders with their value, WhatsApp clicks. Consent Mode v2 keeps you GDPR-compliant without giving up measurement. Without it the algorithms optimise blind — and you pay for it.
Dedicated landing pages
Sending paid traffic to your homepage is the fastest way to waste it. Pages with one goal, one message and a form or phone number that's impossible to miss. A one-off project, quoted in your estimate, and yours to keep.
A monthly report you can read
No forty-column exports: what we spent, what we got, what we change next month — with the decisions written out, not just the numbers.
Budget management
You pay the campaign budget directly to Google and Meta from your own accounts: we allocate it and shift it towards what performs. No hidden markup on ad spend.
Demand analysis
Before opening the editor we look at real search volumes, sector costs per click, your margins. If the numbers don't add up we tell you before, not after three months of spend.
Technical setup
Tracking, GA4, Tag Manager, Pixel and Consent Mode configured before a single ad goes live. The least visible phase, and the one that decides everything.
Controlled launch
A contained budget and a simple structure: few campaigns, clear intent. The first weeks collect real data — which searches and which audiences bring enquiries, which just cost money.
Continuous optimisation
Every week: search-term reports, negative keywords, ad and creative tests, bids and budget adjusted towards what converts. This is what separates active management from an account on autopilot.
Reports and decisions
Every month the report and a conversation: what we keep, what we switch off, where it's worth spending more. Campaigns aren't equipment you install once.
What we build it with.
The official stack of both platforms, no shortcuts. On Google: Google Ads and its Editor, Keyword Planner for volumes, GA4 and Tag Manager for measurement, Merchant Center and the product feed for online stores, Search Console to cross-check paid against organic. On Meta: Ads Manager, Pixel and the Conversions API for server-side measurement, the product catalogue for shopping campaigns. Reports are built in Looker Studio. Landing pages use the same stack as our websites: a page that loads in two seconds converts more and costs less, because Quality Score rewards the landing experience.
- Google Ads
- Performance Max
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Google Analytics 4
- Tag Manager
- Merchant Center
- Looker Studio
- Consent Mode v2
Without data, campaigns fly blind
This is where most accounts fail: Google and Meta are machine-learning systems that optimise towards the conversions you declare.
- 01
A wrong conversion teaches the wrong thing
Count every visit to the contact page as a conversion and the algorithm learns to bring you curious visitors, not customers. The signal you send is the result you get.
- 02
Phone calls count
Leave calls untracked and half the value of your campaigns stays invisible — and gets optimised away, because as far as the platform knows it never happened.
- 03
The number we watch isn't CTR
It's what a quote request costs you, and whether that cost works with your margins. Our reports always separate real enquiries from clicks.
When campaigns make sense (and when they don't)
Google pays where demand is already active, Meta where demand has to be built. Knowing which of the two you're in is worth more than any setting.
- 01
Urgency is the clearest case
For CDA Servizi Auto the site is built for people stranded on the road searching "roadside assistance" from a phone: that intent is where Search works hardest.
- 02
Continuous acquisition
For AVOY the challenge isn't a single spike but a constant flow of hosts and travellers: campaigns, landing pages and per-user value measurement working together.
- 03
When we say no
When nobody searches for your product yet and there's no audience to build, when the landing page isn't up to the traffic you're paying for, or when the budget is too small to generate data. Sometimes the answer is SEO, which costs work but not clicks.
Real projects.
Your Charter
Campaigns that send qualified traffic to the editorial page of each yacht, where booking is one step away. Alongside the social channels, in the same visual language as the platform.
Frequently asked.
Management is a monthly fee covering setup, weekly optimisation and a monthly report, with no markup on ad spend. The campaign budget is separate: you pay it directly to Google or Meta from your own account, and you decide it — together with us, based on your goals. The fee depends on what your account needs — platforms, campaign types, tracking setup, any dedicated landing pages: configure a quote at /en/quote/ and we'll give you the figure before we start.
It depends on where the demand is. Google intercepts people already searching for what you sell: it's the intent channel, and it pays when the need already exists. Meta reaches people who aren't looking for you but look like your customers: it's the channel for building demand, for retargeting, and for products that sell by being shown. On many projects they work together — Search to collect, Meta to make you known and win back the ones who didn't buy. We decide with your numbers in front of us, not out of habit.
It depends on your sector, your area and how much clicks cost in your market. Local campaigns can start from a few hundred euros a month; an online store needs more to generate enough data to optimise. We define it together during the analysis phase, with real search volumes on the table.
Traffic arrives from day one; stable results don't. The first weeks are for collecting conversion data; from there, optimisation brings your cost per enquiry down month after month. Be wary of anyone guaranteeing results within a week.
You do. We open them in your name — both Google Ads and Meta Business — you pay the budget directly to the platforms, and the campaign history stays with you even if you stop working with us one day.
No, they're two different jobs. This page is about advertising: paid campaigns, targeting, creative and optimisation. Running the channels organically — editorial plan, content, community management — is the social media management service, at /en/services/social-media/. They often go together, but they're bought separately.
Ads
We bring customers in from Google and Meta, with numbers you can read.
Management is a monthly fee: setup, weekly optimisation, monthly report. The same terms on Google and on Meta. The campaign budget is separate and paid directly to the platforms from your own accounts — you set the ceiling, we make it perform. A dedicated landing page is a one-off, quoted in your estimate. The accounts stay yours, opened in your name: history, data and campaigns remain with you even if you stop working with us one day. It sounds like the bare minimum; in this market it isn't.
WHAT'S INCLUDED
- Search campaigns on high-intent queries
- Performance Max for e-commerce and leads
- Meta Ads campaigns on Facebook and Instagram
- Conversion tracking with GA4, Tag Manager and Pixel
- Dedicated campaign landing pages
- A monthly report you can actually read