Google Ads and Meta Ads campaign management
We bring customers in from Google and Meta, with numbers you can read.
- founded
- 2018
- projects delivered
- 200+
- clients in Sardinia and across Italy
- 65+
- nomination
- Awwwards
- projects for this service
- 1
We run Google Ads and Meta Ads campaigns for businesses that watch what an enquiry costs, not how many clicks come in. Management starts from 250 € a month and scales with platforms and goals; ad spend is paid separately, straight to Google or Meta. The accounts stay in your name.
We run paid campaigns for businesses that want customers, not clicks. On Google and on Meta, with one point of contact and one measurement setup.
Search to intercept people already looking for what you sell, Performance Max for e-commerce and lead generation, Facebook and Instagram to reach people who aren't looking for you yet and win back those who visited without buying. Conversion tracking configured before the first euro of ad spend leaves your account.
The difference between a campaign that pays and one that burns budget is rarely a secret setting. It's data: what people actually search for, what happens after the click, what a conversion is worth to you.
Who we do it for.
Automotive & ServicesSearch ads for people typing "roadside assistance" on a phone, the intent where a campaign works hardest.
Yachting & MarineQualified traffic to the page of each boat, where a charter or purchase enquiry is one step away.
Hotels & ResortsCampaigns set to the booking calendar, for people looking for a room months before they travel, often from another country.
Retail & BoutiquesPerformance Max on the product feed, and catalogue retargeting for people who visited without buying.
We also do it for
What's included.
TRY IT
Impressions do not pay salaries. Cost per enquiry does.
02
Search campaigns
Text ads on high-intent searches: someone typing "roadside assistance" already has a need — you just have to be there first. We structure the account by intent, write the ads, and prune search terms and negative keywords weekly.
03
Performance Max
Google's automated campaign across Search, Shopping, YouTube, Display and Gmail. Strong with a clean product feed and properly tracked conversions — terrible when fed dirty data. Audience signals, assets and feed are prepared before switching it on.
04
Meta Ads on Facebook and Instagram
Where demand doesn't exist yet, it gets built: custom and lookalike audiences, retargeting for people who visited without buying, a product catalogue synced for Advantage+ Shopping, A/B tests on creative. The management fee is fixed.
05
Conversion tracking
GA4 and Tag Manager for Google, Pixel and Conversions API for Meta: form enquiries, phone calls, orders with their value, WhatsApp clicks. Consent Mode v2 keeps you GDPR-compliant without giving up measurement. Without it the algorithms optimise blind — and you pay for it.
06
Dedicated landing pages
Sending paid traffic to your homepage is the fastest way to waste it. Pages with one goal, one message and a form or phone number that's impossible to miss. A one-off project, quoted in your estimate, and yours to keep.
07
A monthly report you can read
No forty-column exports: what we spent, what we got, what we change next month — with the decisions written out, not just the numbers.
08
Budget management
You pay the campaign budget directly to Google and Meta from your own accounts: we allocate it and shift it towards what performs. No hidden markup on ad spend.
Demand analysis
Before opening the editor we look at real search volumes, sector costs per click, your margins. If the numbers don't add up we tell you before, not after three months of spend.
Technical setup
Tracking, GA4, Tag Manager, Pixel and Consent Mode configured before a single ad goes live. The least visible phase, and the one that decides everything.
Controlled launch
A contained budget and a simple structure: few campaigns, clear intent. The first weeks collect real data — which searches and which audiences bring enquiries, which just cost money.
Continuous optimisation
Every week: search-term reports, negative keywords, ad and creative tests, bids and budget adjusted towards what converts. This is what separates active management from an account on autopilot.
Reports and decisions
Every month the report and a conversation: what we keep, what we switch off, where it's worth spending more. Campaigns aren't equipment you install once.
What we build it with.
The official stack of both platforms, no shortcuts. On Google: Google Ads and its Editor, Keyword Planner for volumes, GA4 and Tag Manager for measurement, Merchant Center and the product feed for online stores, Search Console to cross-check paid against organic. On Meta: Ads Manager, Pixel and the Conversions API for server-side measurement, the product catalogue for shopping campaigns. Reports are built in Looker Studio. Landing pages use the same stack as our websites: a page that loads in two seconds converts more and costs less, because Quality Score rewards the landing experience.
- Google Ads
- Performance Max
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Google Analytics 4
- Tag Manager
- Merchant Center
- Looker Studio
- Consent Mode v2
Without data, campaigns fly blind
This is where most accounts fail: Google and Meta are machine-learning systems that optimise towards the conversions you declare.
A wrong conversion teaches the wrong thing
Count every visit to the contact page as a conversion and the algorithm learns to bring you curious visitors, not customers. The signal you send is the result you get.
Phone calls count
Leave calls untracked and half the value of your campaigns stays invisible — and gets optimised away, because as far as the platform knows it never happened.
The number we watch isn't CTR
It's what a quote request costs you, and whether that cost works with your margins. Our reports always separate real enquiries from clicks.
When campaigns make sense (and when they don't)
Google pays where demand is already active, Meta where demand has to be built. Knowing which of the two you're in is worth more than any setting.
Urgency is the clearest case
For CDA Servizi Auto the site is built for people stranded on the road searching "roadside assistance" from a phone: that intent is where Search works hardest.
Continuous acquisition
For AVOY the challenge isn't a single spike but a constant flow of hosts and travellers: campaigns, landing pages and per-user value measurement working together.
When we say no
When nobody searches for your product yet and there's no audience to build, when the landing page isn't up to the traffic you're paying for, or when the budget is too small to generate data. Sometimes the answer is SEO, which costs work but not clicks.
Real projects.
Your Charter
Campaigns that send qualified traffic to the editorial page of each yacht, where a charter or purchase enquiry is one step away. Alongside the social channels, in the same visual language as the platform.
What clients say.
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Companies we've worked with.
- Your Charter
- Estetica Valeria
- Fondazione di Sardegna
- Avoy
- Fionard
- Cantine Antigori
- Tenuta Stalder Guiso
- Nanumoru
- Hopfenberg
- Versilia Weimar
- Sa Republica Sarda
- Sud Delivery
- Impresa Restaura
- Green Tech
- Studio Legale Senis
- Avvocato Zuddas
- Manufatti Vinci
- Viapixel
- Tecnicoffee
- Saditappo
- Academia de su Sardu
- Agenzia Labix
- Been Energia
- Il Redentore
- Studio Foto Immagine
- CDA
- Osua
- Punta Falcone Resort
- 5 Star Mooring
- IVV
Frequently asked.
Management starts from 250 € a month and scales with platforms, campaigns and goals. Ad spend is paid separately, straight to Google or Meta from your account, with no markup. The quote is written and free: after a call, or from the configurator at /en/quote/.
It depends on where the demand is. Google intercepts people already searching for what you sell: it's the intent channel, and it pays when the need already exists. Meta reaches people who aren't looking for you but look like your customers: it's the channel for building demand, for retargeting, and for products that sell by being shown. On many projects they work together — Search to collect, Meta to make you known and win back the ones who didn't buy. We decide with your numbers in front of us, not out of habit.
It depends on your sector, your area and how much clicks cost in your market. Local campaigns can start from a few hundred euros a month; an online store needs more to generate enough data to optimise. We define it together during the analysis phase, with real search volumes on the table.
Traffic arrives from day one; stable results don't. The first weeks are for collecting conversion data; from there, optimisation brings your cost per enquiry down month after month. Be wary of anyone guaranteeing results within a week.
You do. We open them in your name — both Google Ads and Meta Business — you pay the budget directly to the platforms, and the campaign history stays with you even if you stop working with us one day.
No, they're two different jobs. This page is about advertising: paid campaigns, targeting, creative and optimisation. Running the channels organically — editorial plan, content, community management — is the social media management service, at /en/services/social-media/. They often go together, but they're bought separately.
Ads
We bring customers in from Google and Meta, with numbers you can read.
Ad spend is paid separately, straight to Google or Meta.
The fee goes up with the platforms, the campaign types and the tracking to configure; a dedicated landing page is quoted as a one-off.
WHAT'S INCLUDED
- Search campaigns on high-intent queries
- Performance Max for e-commerce and leads
- Meta Ads campaigns on Facebook and Instagram
- Conversion tracking with GA4, Tag Manager and Pixel
- Dedicated campaign landing pages
- A monthly report you can actually read