Meta Ads for Facebook and Instagram
Where the demand isn't there yet, we build it. With numbers you can read.
- founded
- 2018
- projects delivered
- 200+
- clients in Sardinia and across Italy
- 65+
- nomination
- Awwwards
- projects for this service
- 0
We run Meta Ads campaigns on Facebook and Instagram for companies that want enquiries, not likes: audiences, creatives, lead generation and retargeting. Management starts from 250 € a month and is shaped around your goals; you pay for the advertising separately, straight to Meta, on the account that stays yours.
On Facebook and Instagram nobody searches for anything: they scroll. A Meta Ads campaign works when it stops the right person's thumb and leads them to an enquiry, not a like. Our work as a Meta Ads agency starts there: who has to see the ad, and what they should do next.
We run Facebook Ads and Instagram Ads with the same method as our Google campaigns: tracking before spending, tests on the creatives, budget moved to what performs. Managing Facebook campaigns also covers lead generation, with Meta Ads forms or a dedicated page on the site, and retargeting of people who have already looked at a product.
We work with companies all over Italy, and the budget stays on your account: you pay it to Meta, we manage it with no mark-up. For us, advertising on Facebook and Instagram is a bill you can read: how much you spent, how many enquiries came in, what changes the following month.
Meta Ads campaigns in Sardinia follow a different calendar from the rest of Italy: you sow in spring, towards people booking their holidays, and you harvest in summer, towards people already on the island and looking for somewhere to eat, sleep or hire a boat or a car. Audiences and creatives change with the season.
Who we do it for.
Retail & BoutiquesWhoever looked at a product sees it again, with the catalogue synced and Advantage+ campaigns on the real product pages.
Hotels & ResortsIn spring the ads reach people booking their holidays, in summer people already on the island and looking for somewhere to stay.
RestaurantsIn summer, ads to people already nearby and looking for somewhere to eat, with the real dish photographed on site.
We also do it for
What's included.
TRY IT
Impressions do not pay salaries. Cost per enquiry does.
02
Audiences and strategy
People who live in your area, people who visited the site without buying, people who resemble your best customers. We start from who has to see the ad, not from the budget to spend.
03
Creatives that stop the thumb
Vertical videos, carousels, formats for Reels and Stories, written and edited for the feed. The real product, photographed on site: people scroll past stock photos without seeing them.
04
Lead generation
Forms inside Facebook and Instagram, or a dedicated page on the site, connected to the CRM or to WhatsApp: the lead reaches the person who has to call back, straight away, not in a file downloaded once a month.
05
Retargeting and catalogue
Whoever looked at a product sees that product again. For an online store, the synced catalogue and Advantage+ campaigns work on the shop's real product pages.
06
Pixel and Conversions API
Tracking is set up before spending: Pixel on the site, Conversions API from the server, Consent Mode for GDPR. Without it, the algorithm optimises towards clicks, not towards customers.
07
A report that decides
Every month, three answers: how much we spent, how many enquiries or sales came in, what we change next month. With the decisions written down, not just the numbers.
Goal and numbers
What a lead is worth to you, and how much you can spend to get one. That gives us the test budget and the length of the test.
Tracking
Pixel, Conversions API and the right events before the first campaign, verified with test conversions.
Creatives and testing
Two or three different angles, several formats for each. The audience chooses which one works, not our taste.
Launch with a test budget
A few weeks to learn. We switch off the ads that don't perform and strengthen the ones that bring enquiries.
Optimisation and reporting
New creatives before the old ones wear out, audiences reviewed, a monthly report with the decisions.
What we build it with.
The campaigns live in Meta Ads Manager, on your own ad account: you pay the budget straight to Meta, we manage it with no mark-up. Tracking runs through Pixel and Conversions API, with Consent Mode, and we also read the data in GA4 to compare it with Google. We prepare the creatives in Figma and edit them for vertical formats.
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Advantage+
- GA4
- Consent Mode v2
- Figma
Meta or Google?
They are not competitors: they do two different jobs. Knowing which one you need first saves spending on the wrong channel.
Google catches the demand
Someone searching "dentist in Cagliari" has already decided to buy. That calls for Google Ads campaigns.
Meta creates it
Nobody searches for a bag they don't know they want. On Facebook and Instagram you show it to people who might want it, and remind the ones who looked at it.
Often you need both
Meta makes you known, Google collects the people who then search for your name. The budget is split on the numbers, not out of habit.
The mistakes that burn budget on Meta
We see them in the accounts that come to us to be rebuilt. None of them is a problem of too small a budget.
The "Boost post" button
It pushes a post to people who like, not people who buy. It is the easiest paid post to run and almost always the most expensive per lead.
The same creative for months
After a few weeks the audience has seen it and skips it. Results drop and it looks like the algorithm's fault.
An abandoned profile behind the ad
People who click look at the profile. If the last post is a year old, the campaign has paid for a click that changes their mind.
What clients say.
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Companies we've worked with.
- Your Charter
- Estetica Valeria
- Fondazione di Sardegna
- Avoy
- Fionard
- racconta.si
- Cantine Antigori
- Tenuta Stalder Guiso
- Nanumoru
- Hopfenberg
- Versilia Weimar
- Sa Republica Sarda
- Sud Delivery
- Impresa Restaura
- Green Tech
- Studio Legale Senis
- Avvocato Zuddas
- Manufatti Vinci
- Viapixel
- Tecnicoffee
- Saditappo
- Academia de su Sardu
- Agenzia Labix
- Been Energia
- Il Redentore
- Studio Foto Immagine
- CDA
- Osua
- Punta Falcone Resort
- 5 Star Mooring
- IVV
Frequently asked.
Management starts from 250 € a month, and is shaped around your goals and the creatives needed. You pay the ad budget separately, straight to Meta, with no mark-up. The quote is written and free, with the recommended test budget: after a call, or from the configurator at /en/quote/.
Enough for the algorithm to learn: we decide on the cost per lead in your sector and start with a few weeks of testing. A clear test on a small budget is better than months of spending without tracking.
Almost always yes, at least a few: the real product works better than any stock image. We can produce them ourselves, together with social media management.
When the audience is there, yes: TikTok for a young audience, LinkedIn for selling to other companies. We decide it in the strategy, not for the sake of being everywhere.
Yes. Campaigns are managed from your account from anywhere, reports arrive every month and calls happen when needed. We work this way with companies all over Italy.
Meta Ads
Where the demand isn't there yet, we build it. With numbers you can read.
Advertising is paid separately, straight to Meta.
The fee is fixed: what raises the bill is video creatives and dedicated landing pages, quoted separately in the quote. To go deeper: Meta Ads or Google Ads, and how much Meta Ads costs and how much budget you need.
WHAT'S INCLUDED
- Strategy and audiences
- Pixel and Conversions API
- Creatives and testing
- Lead generation campaigns
- Retargeting and catalogue
- Monthly report with the decisions