Strategy without design is invisible.Design without technology is decoration.

We do both.

WHERE WE WORKBased in Sardinia.Clients everywhere.

THE STUDIO

Eight years, one method. The work stays direct.

studio jem was founded in Sardinia in 2018. Since then we've designed identities, websites, e-commerce platforms and applications for more than 65 companies: hotels and resorts, wineries, restaurants, professional firms, construction companies, associations.

We're an independent studio: five people across strategy, identity, design, development and hospitality. No department hand-offs — whoever is in the conversation is doing the work. We stay small and keep few projects open: we say no to work we can't do well.

We work from Sardinia — an advantage rather than a limit. We understand the hospitality and food markets here better than anyone arriving from outside, and we work with clients across Italy and abroad without distance ever making a difference.

Our work doesn't end at delivery. A website nobody finds, a brand nobody recognises and a store nobody uses are failed projects, however beautiful.

WHO'S BEHIND IT

A few people. Each one inside the project.

Eduard Costin Udila
Founder & Digital Director
He opened the studio in 2018 and still answers the enquiries himself. He holds the creative and the technical side together: he settles the positioning with the client, designs, and writes the code that puts the project online.

Before the studio he trained in internet and telecommunications. During Covid he built iOS and Android apps for local businesses that could no longer wait for digital, and the Sardinian regional platform for the Sardinian language, in its Logudorese and Campidanese variants.
- Creative direction
- Digital strategy
- Web design
- Development
- UX/UI
- Product direction
LinkedIn ↗ — Eduard Costin Udila
Martina Murgia
Brand Identity & Design Systems
She comes in while the brand is still a positioning decision rather than a drawing. She builds the identity, then the system that keeps it standing: grids, type scale, rules of use, the variants that actually get used.

It is the work you notice two years later, when the brand has been through a rebuilt website, a brochure and three campaigns, and still looks like the same thing.
- Brand identity
- Visual systems
- Typography
- Digital design
- Brand assets
Flaviana Cristaldi
Art Direction & Visual Design
She decides how a project looks: the imagery, how the photographs are cut, the rhythm of the pages, the typeface that carries the right tone.

She takes the concept all the way out to the applications — social, print, interfaces — making sure it stays recognisable at every step instead of turning into something else.
- Art direction
- Visual design
- Typography
- Digital assets
- Brand applications
Angelo Ferrigno
Creative Development
He works where a design stops being a file and becomes a page that works. He builds interfaces, interactions and animations, and keeps them aligned with the design system instead of reinventing them screen by screen.

The test is simple: it has to be fast on a phone, and it has to move the way it was drawn.
- Front-end development
- Creative coding
- Motion & interactions
- UI implementation
- Design systems
Massimiliano Dessì
Hospitality Strategy & Development
He works with hotels, resorts and accommodation businesses on positioning, distribution and revenue.

On studio projects he connects the website to the property's numbers: rates, channels, seasonality, cost of acquisition. A hotel website that ignores how the hotel fills up is a catalogue.
- Hospitality strategy
- Business development
- Sales management
- Revenue strategy
- Distribution
- Hotel positioning

METHOD

How we work.

Listen
We start with a conversation, not a quote. We want to understand how you make money, who your customers are, what you've already tried and why it didn't work. Half the problems brought to us aren't design problems — they're positioning problems in disguise.
Strategy
Then we decide what's actually needed. Often less than you'd expect: a clearer structure instead of twenty pages, three good messages instead of thirty mediocre ones. Value lives in what we remove, too.
Design & Build
Design and development move together. You see the project grow in real, testable environments you can open on your phone — not in a PDF of mockups. Every visual decision gets verified where it counts: on a small screen, on an ordinary connection.
Growth
Launch is the beginning. We set up analytics and Search Console, measure what actually happens, and correct. If you need SEO, campaigns or content, we handle that too. If you don't, we'll tell you.