Professional logo design
A mark that reads on a favicon, in embroidery and on a shop sign, and that stays yours.
- founded
- 2018
- projects delivered
- 200+
- clients in Sardinia and across Italy
- 65+
- nomination
- Awwwards
- projects for this service
- 2
We design logos for companies and professionals: several directions tested where the mark will actually live, then the final design with the variants you need. Prices start from 250 €, and on delivery the files, the source files and the rights to the mark are yours.
A logo is seen more often on a profile avatar, at the bottom of an email or embroidered on a polo shirt than projected on a slide. Professional logo design starts there: from where the mark will have to live, and from how small it has to stay legible.
Designing the logo goes through two or three directions, each with its reasoning written down, tested in real contexts before one is chosen. The final artwork arrives with variants for every background, the one-colour version, the open source files and the rights transferred.
We work for companies all over Italy: jewellery, training, yachting, professional firms. Designing a company logo doesn't require meeting in person: it requires a well-written brief and the time to look at the concepts applied.
In Sardinia, people looking for a company logo often already have a symbol of the island in mind. It can be done, if the symbol is built and not borrowed: for Casa Sardegna, a project of the Region, two marks grew out of the grid of traditional embroidery. Here, for us, logo design begins like that.
Who we do it for.
Yachting & MarineThe mark in eight versions with guaranteed contrast, ready for web and social, as we did for 5 Star Mooring in Olbia.
Retail & BoutiquesA wordmark and a monogram that hold up small, on the swing tag, on the box, on the avatar.
Training & EducationA symbol that reads on a badge and on a sign, and that still works in one colour or embroidered on a polo shirt.
We also do it for
What's included.
TRY IT
A logo is seen at the foot of an email more often than on a slide.
02
Wordmark, symbol or both
The name alone, drawn; a symbol; or the two combined. The choice depends on how long the name is and where the mark will live: an app icon has no room for nine letters.
03
The small-size test
We test every proposal at favicon size, in a single colour, on light and dark backgrounds, and where it loses the most detail: embroidery, a rubber stamp. A logo that only works large isn't finished.
04
Variants for every use
Horizontal for the letterhead, square for social, the symbol alone for the avatar and the favicon. For 5 Star Mooring there are eight versions of the mark, all with guaranteed contrast.
05
Redesigning an existing logo
For when the mark is still recognised but has aged: a typeface from twenty years ago, a drop shadow, a colour that doesn't survive print. Redesigning an old logo keeps what customers know and removes the rest.
06
Files, formats and rights
SVG, PNG, PDF and EPS organised by use, plus the open source files. On delivery the mark is yours: rights transferred for good, with no royalties.
07
The first applications
Business card, email signature, social avatar: the mark arrives already put to work. If you need the full system, with palette, typefaces and a brand book, that is the job of brand identity.
Brief
What you do, who you talk to, who your competitors are, where the mark will appear. A clear answer now costs less than a round of revisions later.
Concepts
Two or three directions, each with its reasoning written down, shown on the sign, on the social profile and on the business card.
Refinement
The final drawing of the chosen direction: proportions, stroke weights, spacing, the version for small sizes. Revisions are agreed before we start.
Tests
Favicon, embroidery, one-colour print, dark background. If something gives way, we fix it now and not after the business cards are printed.
Delivery
The files organised for each use, the open source files and the transfer of rights, in writing.
What we build it with.
The logo is drawn as vectors in Illustrator, so it scales without loss from an app icon to a scaffolding banner. We fix the colours in Pantone and convert them to CMYK and RGB while checking the print: the blue on the sign and the blue on the website have to be the same blue. For a wordmark we choose typefaces with a clear licence for trademark use, or we draw the letters by hand. A free font with an uncertain licence, inside a trademark, is a problem you discover when it is too late.
- Adobe Illustrator
- Figma
- Pantone
- Photoshop
- SVG
- WCAG contrast
Generator, template or designer?
Anyone looking for a logo finds a generator or a customisable template first. For some that is fine, and it helps to know when.
The AI generator
A mark in thirty seconds, free or nearly. Fine for a personal project; for a company, the same engine hands similar marks to everyone, and nobody has thought about how it looks small.
The customisable template
The elements of a template aren't exclusive: thousands of other businesses pick them, and registering as a trademark a mark that isn't yours alone is an uphill road.
The designer
Designing a logo for a company means a mark nobody else has, planned for the sizes it will live at and delivered with the source files and the rights.
New logo or redesign?
Not every tired logo should be thrown away. We have written about this in how to tell whether a logo works and in when to change your logo.
When a redesign is enough
The name is the same and customers recognise the mark, but the mark no longer holds up: it prints badly, vanishes on the favicon, looks like it belongs to another decade.
When you need a new logo
You have changed name, trade or audience, or the mark looks too much like a competitor's. There a redesign only pushes the problem a few years down the road.
When you need more
If every piece of material comes out different, the logo isn't the problem: palette, typefaces and rules are missing. That is the job of brand identity.
Real projects.
Fondazione Bosa
Our proposal for the Fondazione Bosa call: two hands that draw the B and hold the river Temo, built on a grid and legible down to 16 pixels.
What clients say.
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Companies we've worked with.
- Your Charter
- Estetica Valeria
- Fondazione di Sardegna
- Avoy
- Fionard
- racconta.si
- Cantine Antigori
- Tenuta Stalder Guiso
- Nanumoru
- Hopfenberg
- Versilia Weimar
- Sa Republica Sarda
- Sud Delivery
- Impresa Restaura
- Green Tech
- Studio Legale Senis
- Avvocato Zuddas
- Manufatti Vinci
- Viapixel
- Tecnicoffee
- Saditappo
- Academia de su Sardu
- Agenzia Labix
- Been Energia
- Il Redentore
- Studio Foto Immagine
- CDA
- Osua
- Punta Falcone Resort
- 5 Star Mooring
- IVV
Frequently asked.
A professional logo starts from 250 €. The rest depends on how many directions we explore and where the mark will live; if you need the full system, that is the job of brand identity. The quote is written and free: after a call, or from the configurator at /en/quote/ in a few questions.
First concepts in 1-2 weeks, the final version in another 2-3, including the revisions agreed at the start.
Horizontal and square versions, variants for light and dark backgrounds, a one-colour version and a favicon, the colour codes for print and screen, and the files in SVG, PNG, PDF and EPS plus the open source files.
Yes. On delivery we transfer all rights: you can use it anywhere, modify it and register it as a trademark, with no royalties.
Yes. Logo design works well remotely: the brief on a call, the concepts applied in a document you look at in your own time, the revisions in writing. We work this way with companies all over Italy.
Logo design
A mark that reads on a favicon, in embroidery and on a shop sign, and that stays yours.
The price goes up with the directions to explore, the variants and the first applications; a redesign costs less than a new mark. To understand the line items before comparing offers, see our Italian guide on how much a professional logo costs.
WHAT'S INCLUDED
- Logo in horizontal and square versions
- Variants for light and dark backgrounds
- One-colour version and favicon
- Colour codes for print and screen
- Vector files and open source files
- Transfer of rights