Your Charter

Your Charter is a yacht broker based in Porto Cervo. They buy and sell boats, charter them, manage them on behalf of their owners and look after guests with a dedicated concierge: four services, a catalogue of 180 yachts across 11 destinations and an international clientele. They needed a bilingual platform able to hold catalogue, editorial content and enquiries in one system, without sales looking like a footnote to charter. Over time the scope grew: alongside the site came the internal deal system, the social channels and the campaigns.

Alongside the public platform we built the system that carries the broker's daily work: charter and sale enquiries in one queue, the status of each deal, fleet availability and the history of quotes. Public catalogue and internal archive rest on the same content base, so a boat is updated once and changes in both languages. It is the part of the project you can't see by browsing the site, and the one that changes the working day of the people in the agency.

The part that grew most. These aren't posts: they are formats, and they repeat. Six families decided once — margins, type scale, where the mark sits — inside which only the boat and the story change: destinations, yacht sheets, flagship full tours, lifestyle, platform and brand, boat shows. The last two produce real documents: The Selection, a private line-up of seven yachts across sale and charter, unlisted on the site and opened from a QR; and the show carousels, which prepare the week in Cannes and in Monaco with hours, figures and what is actually worth going to see.

The yacht deck is the yacht sheet taken to full length: sixteen boards, from the cover to the contact page. The Riva Ego 68 and the Riva 88 Folgore share the structure and the idea — one photograph running across several boards: the colour panorama over three, and on the Folgore a black-and-white interlude over two as well. You only see that by leafing through, so leafing through is what the page gives you.

We run the Your Charter channels with those same formats. On Instagram every yacht gets its own card — aerial footage, highlights for fleet, services, destinations and concierge — and the grid reads as one series rather than a row of unconnected posts. Anyone arriving from the feed finds the same visual language on the site: it is the same design system, not a resemblance.

The campaigns send qualified traffic to the editorial pages, where a charter or purchase enquiry is one step away. Yacht pages and destination pages are also built to be found: a clean bilingual structure, real content, no duplicate pages between the two languages.