Copywriting for websites and businesses
Copy that answers the question your customer typed into Google, in the words they use.
- founded
- 2018
- projects delivered
- 200+
- clients in Sardinia and across Italy
- 65+
- nomination
- Awwwards
- projects for this service
- 0
We write the copy for your website and your materials: service pages, product pages, menus, presentations, articles. We start from the questions customers really ask, both you and Google, and we write in your company's tone, in Italian and in your customers' languages. The copy is written together with the site and the SEO, not afterwards.
You can tell a site whose copy was written at the last minute. It says "quality", "professionalism", "solutions", and it does not answer the question the person came with: how much it costs, how long it takes, why you. The design may be right, but the customer leaves after three lines.
Our website copywriting starts from that question. First we listen to what customers ask you on the phone and what they search for on Google, then we decide which pages are needed, and only then do we write. For Green Tech Costruzioni the pages came from four different searches; for Ichnova, from four service areas explained to the people who have to decide on them.
The copy is written together with the site and the SEO, in the same studio: there is no need for an outside copywriter who arrives when the site is finished. The person writing knows what the page will look like, and the person designing it knows how long the text is. We write the copy on this site too, by the same rules: short sentences, true facts, no promise that cannot be proved.
We work in Sardinia and all over Italy. Here we often write for businesses selling to customers who come from elsewhere: a hotel, a restaurant, a winery speaking to a German or Swiss guest. For them we write in the guests' languages, with the words they use when they search.
Who we do it for.
ConstructionCosts, timings, earthquake resistance, permits: people who need to build have precise questions, and one page for each is worth more than a services page that lists them all.
RestaurantsMenus that change with the season, long wine lists, guests reading in three languages: short, exact copy that the kitchen updates on its own.
Engineering & EnergyTechnical services explained to the people who have to decide on them, without losing precision: diagnostics, numbers, regulations, and the people who sign off the work.
We also do it for
What's included.
TRY IT
Visitors decide in seconds whether they are in the right place. The headline has to tell them.
02
Website copy
Home, services, about, contact: we write website copy after deciding what each page has to do. One sentence to say what you do, one for who you do it for, one piece of proof, one action to take.
03
SEO copywriting
SEO copywriting starts from real questions. For Green Tech Costruzioni the pages are built on four different searches, and today Google's AI Overview for "case in acciaio sardegna" (steel-frame houses in Sardinia) cites them.
04
Product pages and menus
Copy for product pages, wine lists, menus: a few lines that have to say everything. For In Vino Veritas, more than 650 labels to make readable, across three venues.
05
Copy in several languages
Pages in your customers' languages, written for the people reading them and not translated word for word: a German guest searches in their own words, not in translated Italian ones.
06
Tone of voice
How the company speaks, written on one page: words we use, words we don't, examples. That way the copy stays consistent even when someone else writes it. It is created together with the brand.
Interview
What you do, for whom, what people ask you on the phone, why they choose you over the others. The best answers become sentences on the site.
Searches and questions
The words customers use on Google and the ones they use with you: they decide which pages are needed and what they are called.
Content architecture
One page for each important question, the order of the sections, the headings. The skeleton is approved before the paragraphs are written.
Writing and revision
We write, you correct the facts, we correct the tone. Revisions are few, because the skeleton was already approved.
Going live and measuring
The copy goes on the page with title and description, and after a few months we check in Search Console which searches bring visits.
What we build it with.
We read the searches from Search Console, from the questions Google shows in its results and from the ones your customers really ask you. We write the copy in the site's content layer, together with title, description and structured data, so a correction changes the page and the Google result at the same moment.
- Search Console
- Keyword research
- Content architecture
- Title and description
- Structured data
- Tone of voice
Generated copy or written copy?
Copy that is generated and left as it is gives itself away: it says correct things that anyone could say. That is exactly what does not make people choose you.
Where a model helps
A first draft, variants of a headline, an error check. Useful tools, like a spellchecker, as long as someone then decides.
Where a person is needed
The facts about your company, the proof, the tone, the sentence a competitor cannot copy because it is not true for them.
What Google looks at
Pages that really answer the question, with experience and proof. The same text with the city name swapped does not hold up, and often ends up out of the index.
Real projects.
Green Tech Costruzioni
Site structure and content built on four search queries, the Sanluri building site told from the first dig, the technical FAQs on costs, timings and earthquake resistance.
In Vino Veritas
An editorial story across three venues: each venue with its own page, more than 650 labels made readable, tastings and delivery as chapters of the same story.
What clients say.
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Companies we've worked with.
- Your Charter
- Estetica Valeria
- Fondazione di Sardegna
- Avoy
- Fionard
- racconta.si
- Cantine Antigori
- Tenuta Stalder Guiso
- Nanumoru
- Hopfenberg
- Versilia Weimar
- Sa Republica Sarda
- Sud Delivery
- Impresa Restaura
- Green Tech
- Studio Legale Senis
- Avvocato Zuddas
- Manufatti Vinci
- Viapixel
- Tecnicoffee
- Saditappo
- Academia de su Sardu
- Agenzia Labix
- Been Energia
- Il Redentore
- Studio Foto Immagine
- CDA
- Osua
- Punta Falcone Resort
- 5 Star Mooring
- IVV
Frequently asked.
It depends on the pages, the languages and how much research is needed before writing. A brochure site and an online store with a hundred product pages are different jobs: the quote is written and free, from the configurator at /en/quote/.
It depends on the pages and the languages, and we write the date in the quote. The copy moves forward together with the design, so the pages are born with the right words and not with placeholder text.
We do, after an interview with you. You correct the facts, we keep the tone and the structure. We use AI tools for variants and checks, not to write in our place.
You do. You can use it on the site, in brochures, on social media and wherever you need it, even after the project ends.
Yes. Interviews and revisions work well on a call, with a shared document. We work this way with companies all over Italy.
Copywriting
Copy that answers the question your customer typed into Google, in the words they use.
The price depends on the number of pages, the languages and how much research is needed before writing: the copy for a brochure site and the copy for an online store with a hundred product pages are different jobs. The quote is written and free, from the configurator at /en/quote/, and the copy can be included in the website project.
WHAT'S INCLUDED
- Content architecture for the site
- Copy for pages and services
- SEO copywriting built on search queries
- Product pages and menus
- Copy in several languages
- Written tone of voice