Engineering & Energy
Sector projects.
Selling engineering and energy services means working for two buyers with nothing in common: councils and public bodies on one side, companies on the other. They buy through different procedures, they are afraid of different things, and they land on the same page. In this sector we have one project with a page of its own — the site of an engineering firm in Cagliari — and two archive rows, from 2020 and 2021. What follows comes from there.
Two buyers, one page
From outside, the skills are indistinguishable. "Energy audit", "management system", "engineering and architecture services" are three different trades that sound like one thing to anyone outside the field. A site that folds them into three menu items leaves the understanding to the buyer, and the buyer asks for a quote on the wrong thing — or does not ask at all.
Then there is the split audience. A technical office looks at requirements, certifications and the names of whoever has already awarded you a contract. A company looks at what it saves and who answers when the plant stops. One page that half-addresses both is the fastest way to address neither.
The third problem is that the work here does not come out of a brochure. It comes from a reference, from an office that has watched you work, from an invitation. The site does not close the deal. It has to survive the check that comes first, when somebody types the company name in and looks at what comes up.
What the page has to carry
Service areas kept apart and named in full, with the whole list inside them, acronyms included: someone hunting a standard is hunting that exact standard. Clients as evidence and not as decoration, in a grid where public and private sit at the same height, because each of the two has to recognise one of its own. People with name, role and a direct number. Real photographs of sites and landscape — office stock only says you have nothing to show.
What we built with Ichnova
Ichnova is an engineering firm in Cagliari: three engineers, two architects, one job — optimising how a building or a company uses energy. The site is built on the four areas, each with its photographic card and the full list underneath, down to ISO 9001, 14001, 45001 and SA8000. The clients — councils, public bodies, companies — sit in a uniform grid of white tiles that holds forty of them without one shouting over the rest. The team is in black and white, with name, role and a direct phone number.
There was work before that, and we write it as it stands: Been Energia in 2021 and Be.EN in 2020, a website, are two rows of our archive. Neither has a page, and for the first one the catalogue does not even record what kind of work it was. We name them because they are work that was done, not because they add anything to what we can say today.
The portfolio in this sector is short and we would rather write that down. If you are after the studio with thirty engineering firms on the shelf, that is not us. If what you need is a page that holds a technical office's check and a business owner's hurry at the same time, tell us about it in the online quote: a few questions, a clear estimate, no commitment.
Frequently asked.
They read the same page looking for two different things. The technical office wants to know who you have already worked for and under which certifications. The company wants to know what it saves and who picks up when the plant stops. On Ichnova one piece of evidence covers both: the client wall, where municipal coats of arms sit in a row next to company logos.
By keeping them apart and writing them out in full. Ichnova has four service areas, each with its own photographic card and the complete list underneath: energy management, energy management experts, certified management systems, engineering and architecture services. Four generic menu items do not do the job.
Inside the service area they belong to, never in a badge in the footer. On Ichnova the ISO 9001, 14001, 45001 and SA8000 sit in the list under the card: whoever is after an acronym finds it, whoever is after a picture finds that first.
Yes, and it is the first thing that gets cut. In a technical service you choose a person, not a company name. Ichnova's three engineers and two architects are there in black and white, with name, role and a direct phone number under the face.
To survive the check that comes before the work. Someone who names you in a meeting does not close anything: they make a second person want to look you up. What that person finds decides whether you get invited. The site is not the brochure that convinces, it is the check that does not lose you the job.
One with a page of its own, Ichnova, plus two archive rows: Been Energia in 2021 and Be.EN in 2020, a website. We write it as it stands instead of padding the list. What we bring here comes from that project and from the work done in the other sectors.