UX/UI design for websites, apps and business software

An interface is judged by the person using it on a Tuesday morning, not by the presentation.

founded
2018
projects delivered
200+
clients in Sardinia and across Italy
65+
nomination
Awwwards
projects for this service
1

We do UX/UI design for websites, apps and business software: an audit of what you have, interface design, clickable prototypes and design systems. The work starts from the people who use the product every day and ends in files that your team, or ours, builds from without translating. We work with companies in Sardinia and all over Italy.

A digital product gets complicated one feature at a time. Each addition makes sense on its own, and after two years the screens no longer look alike, the menu has items nobody opens and support keeps answering the same three questions. The problem is not the people using it: it is the interface.

Our UX/UI design starts there. We watch who uses the product and what they are trying to do, then we design the shortest path and the screens that follow it. We have done it for a yacht broker with 180 yachts in its catalogue, for a communication app for people with ALS, and for an online Pilates platform with subscriptions and gift cards.

For us, user experience design is work that ends up online, not in a presentation. The same studio designs and develops: the interfaces we draw are the ones that go into production, and the UI design takes account from the start of what the code can do well.

We do UX/UI design in Sardinia and all over Italy. Here the products we design often live by the season: bookings, catalogues, fleets that in August are used ten times more than in February. An interface that handles the peak without confusing anyone is the same one that works for a company in Milan.

WHAT'S INCLUDED

What's included.

  • TRY IT

    The design comes from where people stop, not from what we like.

    The booking flow

    Before: seven screens to book

    sample data

  • 02

    UX audit

    We start from what is there: where people stop, where they go back, where they write to support because they can't find a button. The UX audit ends in a list of fixes in order of weight, not in an aesthetic verdict.

  • 03

    Interface design

    Interface design begins with the most frequent action. For Flow Porto Cervo it was finding a class and starting; for business software it is entering a figure without hunting for the field. Everything else is arranged around it.

  • 04

    Prototypes on real cases

    Clickable screens with your content, not placeholder text. The people who will use the product try it before it exists, and that is where you discover the menu item nobody understands.

  • 05

    Building a design system

    Colours, typefaces, spacing and components with their rules, in one place. Building a design system pays off when several people design or develop the same product; we have written about when it is worth it and when it is a waste in our article on when you need a design system.

  • 06

    Accessibility

    Contrast, button sizes, readable text, keyboard navigation. For eSLA every choice answered a single question: does it work when the hand shakes and the light is low?

METHOD
An interface goes wrong when it is drawn before watching who uses it. The first steps are observation; the pixels come later.

Listening and data

Flows

Prototype

Interfaces and system

Handover and checks

TOOLS

What we build it with.

We design in Figma, with components and variants that match the ones in the code. When we do the development, the design system lives in the code as well, in React and TypeScript, with shared colour and size tokens. This site is built that way: a single design system, with components and rules we use every day.

  • Figma
  • FigJam
  • React
  • TypeScript
  • Design tokens
  • Google Analytics
THE POINT

Audit or redesign?

Not every awkward product needs redesigning from scratch. The difference lies in where the problem is.

  1. When an audit is enough

    The product works, but three or four points lose people: a form that is too long, an ambiguous menu. We fix those, in a few weeks.

  2. When you need a redesign

    Every added feature has its own logic, the screens no longer look alike and support keeps answering the same questions. There we start again from the flows.

  3. When you need a design system

    Several people work on the same product and each one remakes their own button. The system saves time from the second release onwards.

SERVICE

Real projects.

The yourcharter.it home page: «Curated Yachts for Discerning Guests» above the circular wake of a tender in open water off Porto Cervo

Your Charter

180 yachts across 11 destinations without reducing them to anonymous listings: a photographic interface, search and enquiry always within reach, a hierarchy that keeps a large catalogue in order.

WebsiteUX/UI40 enquiries in 2 weeks, over 23% closed
The esla.it page: "A free communicator for those who struggle to speak — for ALS and beyond", with the install card and the "Install now" button

eSLA

A communication app for people with ALS: large buttons, high contrast, nothing to learn, and a calibration that guides the family step by step.

AppUX/UI
Personalised path suggested at the end of onboarding

Flow Porto Cervo — Pilates Online

Online Pilates: the library scrolls in a few seconds, the three plans sit side by side with no ambiguity, the gift card can be seen before it is sent.

AppDevelopment
AVOY homepage hero with search and a call to book a stay in Sardinia

AVOY

UX/UIDevelopment
IN THEIR WORDS

What clients say.

In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.

Your Charter

Open the case study ↗

Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.

Green Tech Costruzioni

General contractor, Sardara

Open the case study ↗

We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.

Estetica Valeria

Open the case study ↗

In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.

La Sartoria del Gusto

Open the case study ↗

Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.

Flow Studio Pilates

Open the case study ↗

Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.

Ketty Flowers Designer

Open the case study ↗

At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.

Medica Palau

Open the case study ↗

Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.

Sarda Trips

Open the case study ↗

Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.

Ambra Holiday Rooms

Open the case study ↗

We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.

AVOY

Open the case study ↗

In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.

LOWE

Open the case study ↗

With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.

In Vino Veritas

Open the case study ↗

Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.

hoopit

Open the case study ↗

Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.

Flow Porto Cervo

Open the case study ↗

Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.

Fionard

Open the case study ↗

In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.

CDA Servizi Auto

Open the case study ↗

As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.

Wonder Creators

Open the case study ↗

Companies we've worked with.

  • Your Charter
  • Estetica Valeria
  • Fondazione di Sardegna
  • Avoy
  • Fionard
  • racconta.si
  • Cantine Antigori
  • Tenuta Stalder Guiso
  • Nanumoru
  • Hopfenberg
  • Versilia Weimar
  • Sa Republica Sarda
  • Sud Delivery
  • Impresa Restaura
  • Green Tech
  • Studio Legale Senis
  • Avvocato Zuddas
  • Manufatti Vinci
  • Viapixel
  • Tecnicoffee
  • Saditappo
  • Academia de su Sardu
  • Agenzia Labix
  • Been Energia
  • Il Redentore
  • Studio Foto Immagine
  • CDA
  • Osua
  • Punta Falcone Resort
  • 5 Star Mooring
  • IVV
SERVICE

Frequently asked.

It depends on how many screens and flows there are, and how much there is to observe first. An audit on an existing product and an app designed from scratch are different jobs: the quote is written and free, from the configurator at /en/quote/.

A UX audit usually takes a few weeks. A full design runs alongside development: the first flows are tested as prototypes while the rest is being designed.

Both. We can hand Figma files and specifications to your development team, or build websites, apps and business software ourselves on the same project.

You do. Figma files, components, rules and specifications pass to the client at the end of the project, and another team can pick them up without starting again.

Yes. Interviews, prototype reviews and tests work well on a call, with a shared screen. We work this way with companies all over Italy.

UX/UI design

An interface is judged by the person using it on a Tuesday morning, not by the presentation.

On request

The price depends on the number of flows and screens, how much there is to observe before designing and whether a design system is needed. A UX audit on an existing product is a different job from an app designed from scratch: the quote is written and free, from the configurator at /en/quote/.

WHAT'S INCLUDED

  • UX audit with written priorities
  • Flows and information architecture
  • Clickable prototypes in Figma
  • Interfaces for desktop and mobile
  • Design system with components and rules
  • Specifications for development