Websites and branding for law firms, accountants and consultants

The client chooses a person, not a firm, but the site shows a list of practice areas and a photo of the desk. And the professional conduct rules are intimidating, so firms end up saying nothing.

THE PROOF

The person first.

A law or accounting firm's site: from practice areas to people.

Who you see first

A list of practice areas and a photo of the desk: people choose at random

RELATED SERVICES

What we do for Professional firms.

All nine, for every sector. The ones marked we have already shipped here. Each one can be tried.

  • Websites

    Found on Google, quick on a phone, and the visits turn into messages.

    Screen width

    Four columns: one card per row, menu closed

    • Showcase
    • Landing
    • Booking
  • E-commerce

    Sell direct, and the cut you were leaving to the platforms stays with you.

    Steps to checkout

    Cart: buy as a guest

    • WooCommerce
    • Shopify
    • Custom
  • App development

    An app your customers open every day, written by the people who designed it.

    The app sections

    Today: the day’s card and two reminders

  • Branding and logo

    The mark people recognise before they read your name.

    Symbol and lettering: the full lockup, slide size

    • Logo
    • Brand book
    • Naming
  • Social media

    You approve the plan before it goes out. We shoot at your place, and read the numbers with you.

    The carousel

    The thread enters in the first frame

  • Packaging and labels

    A label gets three seconds on the shelf. We design so three is enough.

    The die line

    Flat: the printer’s file, front printed

  • SEO and Google visibility

    Get found by the people already searching for you.

    Eighth: the bottom of page one

    sample data

    • Audit
    • Local SEO
    • Migrations
  • Ads

    We bring customers in from Google and Meta, with numbers you can read.

    Double the budget, double the enquiries

    sample data

  • AI and automation

    We connect the tools you use and remove the steps your team repeats every day.

    How requests come in

    One queue: a person opens them, in order

    • Models
    • Assistants
    • Internal workflows
SECTOR

Projects from other sectors.

The yourcharter.it home page: «Curated Yachts for Discerning Guests» above the circular wake of a tender in open water off Porto Cervo

Your Charter

WebsiteUX/UI40 requests in 2 weeks, over 23% closed
AVOY homepage hero with search and a call to book a stay in Sardinia

AVOY

UX/UIDevelopmentVisits up more than 300% on before
A light museum wall with the horizontal Fondazione Bosa mark in Blu Temo and, below it, the mirrored frieze of the seven sites in colour above a wooden bench

Fondazione Bosa

Brand IdentityLogo DesignOne mark, seven sites, a 14-page brand manual
In Vino Veritas Porto Rotondo location hero on the website

In Vino Veritas

WebsiteUX/UI34% of enquiries become bookings, across three venues
The esla.it page: "A free communicator for those who struggle to speak — for ALS and beyond", with the install card and the "Install now" button

eSLA

AppUX/UIFree for good, against €5,000+ for a dedicated device
A large billboard at night in the city with the racconta.si symbol in colour on night blue and the line «Tu dormi. Il sito risponde.» (You sleep. The site answers.)

racconta.si

Brand IdentityLogo DesignA brand from scratch and a 50-page manual
The six Nanumoru bottles lined up on the counter, with the torn sheet telling of the Nanumoru dressed in scarlet

Nanumoru

E-commerceWebsiteSix beers, and the customer builds the box of six

A professional firm sells trust, and trust is given to a person. Someone looking for a lawyer for a separation, an accountant to register as self-employed (the Italian "partita IVA") or a consultant for a funding application wants to know who will look after them, whether that person has solved problems like theirs, and how to get started. Many firms' websites answer with a list of practice areas and a photo of the bookcase.

This goes for law firms, for accountants and employment consultants, for business and financial advisers, for technical consultancies. The rules and the words change, not the job of a website for professionals, whether it belongs to a single consultant or to a firm of twenty: making an expertise readable to someone who doesn't have the words to describe it.

The problem with websites for professional firms

The first problem is the fear of getting it wrong. Italy's professional bodies have precise rules on communication, and many firms respond by saying nothing: generic copy, no cases, no people. But the rules forbid promises and praise, not information. You can say who you are, what you do, for whom and how you work: for law firm websites we explained it in what a lawyer can write on their own site.

The second is language. The client doesn't search for "family law" or "tax compliance": they search for "how to separate", "how much does it cost to register as self-employed", "what to do after a fine". Pages written in their words are the ones Google shows them, and the ones they read to the end.

The third is the first step. Many clients put it off because they don't know what a first consultation costs, whether they need to bring documents, whether it can be done remotely. A site that says so clearly gets a call from people who would otherwise have waited.

What a website for law firms and accountants needs

The people, with their background and their field, up front. Practice areas described through the problems they solve, not just the name of the subject. Clients' frequent questions, with answers that are clear and respect the rules.

A first consultation that can be booked, with the price, or the fact that it is free, stated beforehand. A private area for exchanging documents, if the firm uses one: it does away with emails full of attachments and phone calls to ask how the case is going. A sober brand that holds up on the letterhead as well as on the site.

On the search side, local SEO matters a lot: people look for an accountant or a lawyer close by, and the firm's Google Business Profile, with its reviews, is often seen before the website.

How we work with firms

We start with an interview with the people who work there: what clients ask on the first call, which matters come up most often, what can't be said. Out of it come the pages and the words of the site, written by our copywriting team and reviewed by you for technical accuracy and compliance with your code of conduct.

We don't have a published case study in this sector yet: below you'll find the studio's portfolio, with sites built on the same method for companies, healthcare professionals and engineering firms.

If you run a firm and want to know timing and costs, ask for a quote: we answer with the figures and the date you would be online.

IN THEIR WORDS

What clients say.

In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.

Your Charter

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Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.

Green Tech Costruzioni

General contractor, Sardara

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We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.

Estetica Valeria

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In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.

La Sartoria del Gusto

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Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.

Flow Studio Pilates

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Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.

Ketty Flowers Designer

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At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.

Medica Palau

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Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.

Sarda Trips

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Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.

Ambra Holiday Rooms

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We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.

AVOY

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In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.

LOWE

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With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.

In Vino Veritas

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Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.

hoopit

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Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.

Flow Porto Cervo

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Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.

Fionard

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In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.

CDA Servizi Auto

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As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.

Wonder Creators

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SECTOR

Frequently asked.

True, verifiable, non-comparative information about who they are, what they do and how they work. Promises of results and praise stay out. We explained it in full in our article on law firm websites and the Italian bar's code of conduct.

Yes, if the site answers the questions clients ask before choosing: who you work for, which services, how to get started, how documents are exchanged. It is the difference between a name found on Google and an appointment booked.

Almost always. The client of a professional firm hands a problem to someone: seeing who, with their background and their field, lowers the barrier to the first phone call more than any copy.

Yes. Booking for the first consultation, an area for exchanging documents, deadline reminders: tools that cut emails and phone calls, connected to the site or to the firm's practice management software.

It depends on pages, people, client area and booking. The online quote asks one thing at a time, then we answer with costs and timing.