Branding and logo design

We design distinctive logos and complete visual identities. Creativity and strategy travel together: a beautiful mark that says nothing is not our product. We build brands that tell a story and get recognised at a glance — logo to brand book, business card to shopfront sign — coherent and built to last.

We work from Sardinia with founders starting from zero, companies due for a refresh, and professionals tired of looking like their competitors. Since 2018 we have delivered over 200 projects, and one rule holds on every one: the logo is part of the brand, not the brand. A mark works when every touchpoint — website, signage, label, social feed, email signature — says the same thing in the same way. That is what we design: a system, not a drawing.

What's included

An identity project can start with the logo alone or cover the whole system. These are the areas we work on.

Logo design and brand mark. The brand's primary sign: logotype, pictogram or both. We design it to pass the hardest test — working small, in one colour, on light and dark backgrounds — and always deliver horizontal and square versions with variants for every background. A logo that exists in one version is half a logo.

Visual identity system. Colour palette with HEX/RGB/CMYK/Pantone codes, primary and secondary typography, photographic and icon style, composition rules. The grammar of the brand — what makes an Instagram post recognisable before anyone reads the name.

Naming. The name is the first branding decision and the hardest to undo. When needed, we approach it methodically: sector analysis, alternatives, domain and pronunciation checks, a preliminary screen for similar trademarks. A good name is spelled the way it sounds and leaves the business room to grow.

Rebranding. Renewing an existing mark is a different job from creating one: there's a history to respect and customers who must keep recognising you. Together we decide what to keep and what to let go, and we design the transition — not just the destination.

Brand book. The manual that holds everything together once the project changes hands: logo construction, clear space, minimum sizes, correct and incorrect uses, palette, typography, applied examples. The printer, the social media manager and the developer all need it. Without one, every supplier improvises and the system falls apart within months.

Stationery and applications. Business cards, letterheads, email signatures, presentation and social templates — the point where the identity stops being a PDF and starts working. If the brand lives on physical products, the next step is labels and packaging built on the same foundations.

How we work

A brand doesn't come from a flash of inspiration; it comes from a process. Ours takes 3-5 weeks for a complete project, in five phases.

01 — Brief and research. Questions first, sketches later: what you do better than your competitors, who you're talking to, where the mark will live — sign, shelf, screen, uniform. We analyse the sector and your direct competitors, because a brand is also designed by difference.

02 — Concepts. We develop 2-3 creative directions, each with a stated logic, presented in real contexts — the shopfront, the social profile, the business card — never as a mark floating on white. A logo is judged where it will live, not in a slide deck.

03 — System development. Direction chosen, we take it all the way: final artwork, variants, palette, typography, usage rules. Revisions are included and agreed before we start, so the project moves without going in circles.

04 — Applications and brand book. We roll the identity out across the materials in the brief and lock it into the brand book — the phase that separates a delivered logo from a working identity. Written rules beat a hundred verbal recommendations.

05 — Delivery and rights. Every file — SVG, PNG, PDF, EPS — organised by use, plus the source files. And the rights: the mark is yours, forever, royalty-free. Need a new variant in two years? We start from the sources without redrawing a thing.

Tools and stack

Every mark is born as vector artwork in Adobe Illustrator — the only way it scales losslessly from an app icon to scaffolding wrap. Digital applications — interfaces, social, presentations — are built in Figma, where the system becomes a library of reusable components. Critical colours travel as Pantone references with controlled CMYK conversion, because the green on your website and the green on your sign have to be the same green.

We're fussy about typography twice over: the choice and the licence. We always specify fonts with clear web and print licences — and where the budget calls for it, quality open-source alternatives — so you never discover, a year in, that you've been using a typeface you weren't allowed to. Every palette is also checked for contrast and accessibility: a brand you can't read is a brand that doesn't work.

And we design digital-first from day one: favicon, app icon, social avatars, dark-mode versions. If the project continues with a website, the identity arrives in development already translated into design tokens — colours, typography and spacing ready for code.

The mistakes that age a brand early

After eight years of projects, four mistakes come up more than any other.

Chasing the graphic trend of the moment. This year's gradient, the lettering you've seen everywhere: a mark drawn on a trend is dated at delivery. An identity is designed to last ten years, not one season.

Designing only the big, full-colour version. The logo that looks perfect on a slide and turns illegible as a favicon, a stamp, embroidery on a polo shirt. We test every mark at minimum size and in one colour before presenting it: if it survives there, it survives everywhere.

Choosing on personal taste. The mark doesn't have to please you; it has to work for your audience and set you apart from your competitors. That's why every proposal we present comes with its logic in writing — what it communicates, why, and against whom.

Stopping at the logo. A mark delivered without palette, typography and usage rules produces mismatched materials within months: every supplier invents their own version. That's why the brand book isn't an extra — it's the part of the project that protects the investment.

Marks that live in the real world

The real test of an identity isn't the portfolio; it's the everyday applications. Two projects show how we work.

For LOWE, Sassari's first Longevity Wellness centre, we designed everything from scratch: mark, identity and website, conceived together from day one. The logo is an original, organic, two-colour lettering — green for longevity, yellow for energy — and the challenge was making it live everywhere: gym signage, tote bags, water bottles and towels, the yoga studio, the screen. The identity was rolled out systematically across every surface, and the editorial website speaks the same language as the physical centre: walk in and you find exactly what you saw online. It's the project that best shows what we mean by a system — one visual foundation, dozens of coherent applications.

For Fionard, a sustainable Made-in-Italy streetwear brand, the identity is the product: original designs created in-house are printed on demand on organic cotton garments, and the Love It, Wear It and Remix It collections organise the catalogue by identity, not just category. The brand holds garments, online shop and supply-chain story together without changing its voice.

The same approach has served Sardinian makers and producers: the identity of Istedda Gioielli — brand image, logo and visual system for handcrafted jewellery — the branding of Birrificio Nanumoru, carried all the way to e-commerce, and SadiTappo.Wine, where the mark lives on the bottles and in the natural wine shop. Different sectors, same problem: standing out in crowded categories without dressing up as someone else.

What it costs

Clear prices, straight from our real catalogue. A logo and brand identity project starts at €800. Naming or a full rebrand — new name and/or a complete identity refresh — starts at €1,200. The brand book as a standalone project starts at €700. Coordinated stationery — business cards, letterheads, email signature and printed materials — starts at €350. A complete system combining several of these gets a dedicated quote: written, free and non-binding, with phases and deliverables in black and white.

If you're opening, rebranding, or just suspect your mark no longer represents you, the first step is a request through the quote configurator: tell us who you are and where you want to go, and we'll come back with a concrete proposal.