Social media management

We manage social media for businesses, restaurants, hotels and professionals who want a serious presence online — not a profile updated whenever someone remembers. Strategy, editorial planning, photo and video production, community management, advertising: one team, one point of contact.

We've worked since 2018 with businesses in Sardinia and across Italy — more than 200 projects spanning websites, brands and digital communication. Social is where those worlds meet: visuals consistent with your brand, copy that sounds like you, a strategy with measurable goals. A social presence doesn't mean posting daily at random. It means having a recognisable voice and turning followers into customers who walk in, call or book.

What's included

Full social management starts at €500 a month. We don't sell off-the-shelf packages: the service is scoped around your channels, your publishing frequency and the content that needs producing.

Strategy and editorial plan. Before anything goes live we define goals, tone of voice and recurring formats. Every month you get the editorial plan in advance: you know what's going out, when and why. No posts improvised the night before.

Content production. Copy, on-brand graphics, photos, videos and reels. Professional photo shoots start at €600; filming days with reel editing at €800. We come to you — original material shot on location always outperforms stock photography.

Community management. We answer comments and private messages in your tone of voice. An unanswered question on Instagram is a lost customer: responsiveness is part of the service, not an extra.

Meta advertising. Facebook and Instagram campaigns with a €400 monthly management fee, ad budget excluded. Strategy, creative, targeting, testing and continuous optimisation. Organic builds the house; advertising brings people to visit.

Monthly reporting. A report every month with real data: reach, growth, engagement, campaign results. Honest numbers and concrete recommendations — not screenshots of vanity metrics.

How we work

Same process for a restaurant in Olbia and a national e-commerce brand. The content changes; the method doesn't.

1. Audit and strategy. We analyse your channels, your competitors and the audience you want to reach, then agree on goals, channels and tone of voice. Being everywhere isn't a strategy: we choose where it makes sense to be. Full activation takes about two weeks.

2. Editorial plan. We build the month's calendar: formats, series, frequency. You approve it before any content goes online. Changes happen here, not after publishing.

3. Production. We write the copy, design the graphics, organise photo shoots and filming days. Reels are shot with the edit in mind: we arrive on set with a shot list, not improvisation. One well-planned shoot day yields weeks of publishable material.

4. Publishing and monitoring. We schedule content at the right times for your audience and keep watch over the channels: comments, messages, reviews. When a Meta Ads campaign is running, we check the data weekly and move budget to what's working.

5. Reporting and course correction. At month's end we go through the numbers together: what worked, what didn't, what changes. Strategy updates on data, not gut feeling. Tangible organic growth takes 2–3 months — anyone promising numbers in two weeks is selling you fake followers.

Tools and stack

We use Meta Business Suite to manage and schedule content on Facebook and Instagram, and Meta Ads Manager for campaigns: custom audiences, A/B creative testing, conversion tracking. For analysis we cross native platform data with monthly reports that read the trend over time, not the single post.

On the production side we work with the Adobe suite — Photoshop and Illustrator for graphics, Lightroom for photo post-production, Premiere for video editing. Shoots run on our own professional kit: full-frame cameras, lighting, stabilisers for reels. The result is material you can use beyond social — on your website, menus, catalogues and print.

When the project calls for it, we connect social to the rest of your digital ecosystem: tracking pixels on your website, synced product catalogues if you run an online store, campaigns driving to measurable booking or contact pages.

Organic and advertising: two different jobs

Organic management and paid campaigns answer different questions. Organic builds trust: anyone landing on your profile should understand in ten seconds who you are, what you do and why to trust you. It's slow, cumulative work — every post lays a brick.

Advertising buys immediate visibility with a precise audience: people in your area, people who visited your site without buying, people who look like your best customers. On Meta you can start with a few hundred euros a month and learn within weeks what converts. The management fee stays fixed at €400 a month: you set the budget, and it goes entirely to the platforms, with no hidden percentages.

The two feed each other. A campaign driving traffic to a well-kept profile converts; the same campaign on an abandoned profile burns budget. That's why we don't sell advertising to anyone without a presentable organic base: first you fix the house, then you invite people in.

Brand before algorithm

Algorithms change every six months. What lasts is identity: a recognisable feed, a consistent voice, content that looks like yours even without the logo. That's why our social media management always starts from the brand — and why it works best when the visual identity is solid. If it isn't, we start there, with our brand identity service.

You can see how we treat a brand's image in our projects: the dark, textured art direction built for Ketty Flowers, a luxury flower designer in Porto Cervo, or the visual identity of Fionard, a sustainable Made-in-Italy streetwear brand. Both are visual worlds built to live on social too, where consistency between site, product and feed separates a brand from just another profile.

Over the years we've handled content and communication for food, wine and hospitality businesses across Sardinia — from SadiTappo.Wine to Cantine Antigori, from Caseificio Deidda to Punta Falcone Resort. Different sectors, one rule: tell the story of the real product, with real photos, shot on location.

Who it's for

Social media management works for businesses with something to say, consistently: local shops, restaurants and hotels, professionals, product brands. It's not for anyone after "two posts a week just to exist" — that brings nothing.

Want to know whether — and how — social can bring customers to your business? Request a free quote: we'll review your channels and tell you what we'd do and what it costs. In writing, no strings attached. And if we think social isn't your priority right now, we'll say so — and point you to where to actually start.