Social media management

You approve the plan before it goes out. We shoot at your place, and read the numbers with you.

founded
2018
projects delivered
200+
clients in Sardinia and across Italy
65+
nomination
Awwwards
projects for this service
5

We run social media for restaurants, hotels, businesses and professionals: an editorial plan you approve first, photos and video shot at your business, a monthly report. Management starts from 250 € a month and scales with channels, frequency and shoots. The material we shoot works elsewhere too.

We manage social media for businesses, restaurants, hotels and professionals who want a serious presence online — not a profile updated whenever someone remembers.

Strategy, editorial planning, photo and video production, community management, advertising: one team, one point of contact. We've worked since 2018 with businesses in Sardinia and across Italy, and social is where websites, brands and communication meet.

A social presence doesn't mean posting daily at random. It means having a recognisable voice and turning followers into customers who walk in, call or book.

WHAT'S INCLUDED

What's included.

  • TRY IT

    Five frames, one image: the thread does not stop at the seam.

    The carousel

    The thread enters in the first frame

  • 02

    Strategy and editorial plan

    Before anything goes live we define goals, tone of voice and recurring formats. Every month you get the plan in advance: you know what's going out, when and why. No posts improvised the night before.

  • 03

    Content production

    Copy, on-brand graphics, photos, videos and reels. Professional shoots and filming days at your business: original material shot on location always outperforms stock photography.

  • 04

    Community management

    We answer comments and private messages in your tone of voice. An unanswered question on Instagram is a lost customer: responsiveness is part of the service, not an extra.

  • 05

    Meta advertising

    Facebook and Instagram campaigns with a fixed management fee and ad budget excluded: strategy, creative, targeting, testing and optimisation. Alongside Search campaigns it lives on the Ads page.

  • 06

    Monthly reporting

    Reach, growth, engagement, campaign results. Honest numbers and concrete recommendations for the month ahead — not screenshots of vanity metrics.

METHOD
Same process for a restaurant in Olbia and a national e-commerce brand. The content changes; the method doesn't.

Audit and strategy

Editorial plan

Production

Publishing and monitoring

Reporting and course correction

TOOLS

What we build it with.

Meta Business Suite to manage and schedule content, Meta Ads Manager for campaigns: custom audiences, A/B creative testing, conversion tracking. On the production side the Adobe suite — Photoshop and Illustrator for graphics, Lightroom for photo post-production, Premiere for video. Shoots run on our own professional kit: full-frame cameras, lighting, stabilisers. The result is material you can use beyond social — website, menus, catalogues, print — and that connects to the rest of the ecosystem: tracking pixels on your website, synced product catalogues if you run an online store.

  • Meta Business Suite
  • Meta Ads Manager
  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • Photoshop
  • Illustrator
  • Lightroom
  • Premiere Pro
THE POINT

Organic and advertising: two different jobs

Organic management and paid campaigns answer different questions, and confusing them is the fastest way to burn budget.

  1. Organic builds trust

    Anyone landing on your profile should understand in ten seconds who you are, what you do and why to trust you. It's slow, cumulative work — every post lays a brick.

  2. Advertising buys visibility

    With a precise audience: people in your area, people who visited your site without buying, people who look like your best customers. Start small and learn within weeks what converts.

  3. The house first, then the guests

    A campaign driving traffic to a well-kept profile converts; the same campaign on an abandoned profile burns budget. That's why we don't sell advertising without a presentable organic base.

Brand before algorithm

Algorithms change every six months. What lasts is identity: a recognisable feed, a consistent voice, content that looks like yours even without the logo.

  1. It starts from the brand

    Social management works best when the visual identity is solid. If it isn't, we start there, with brand identity — otherwise you're decorating an empty space.

  2. The real product, shot on location

    The malt and the fermenters of Birrificio Nanumoru in black and white, the pools and sunsets of Punta Falcone Resort: beer and hospitality, one rule. No stock, no library shots.

  3. Consistency between brand, product and feed

    The pink arch running across the grid of Rosella Corda, the black-and-white portraits of Istedda Gioielli where only the jewellery shows: consistency is what separates a brand from just another profile.

SERVICE

From client feeds.

Birrificio Nanumoru's Instagram profile: two thousand followers, the craft brewery bio and the illustrated story highlights
01Birrificio Nanumoru — social management, photo and video
The brewery feed: studio-shot bottles, the brand's illustrated animals, pours at the tap and live nights at the pub
02The brewery feed alternates product shots, brand illustrations and pub life
Punta Falcone Resort Sardegna's Instagram profile: the bio with apartments overlooking the Strait of Bonifacio and the grid of aerial views of the resort
03Punta Falcone Resort — social media management, photo and video
The resort feed: pools, sunsets, bougainvillea and the coastline of Santa Teresa Gallura
04A feed that sells the season: sea, golden hour and resort details
SERVICE

Real projects.

The puntafalconeresort.com home page: "Beaches wonderful", with the Santa Teresa Gallura coastline and the invitation to explore the resort's beaches

Punta Falcone Resort

A feed that sells the season: sea, golden hour and resort details, shot on location. Channel management, photography and video for a four-star resort in Santa Teresa Gallura.

Brand IdentityLogo Design
The yourcharter.it home page: «Curated Yachts for Discerning Guests» above the circular wake of a tender in open water off Porto Cervo

Your Charter

On Instagram every yacht gets its own card — aerial footage, formats built for the platform, highlights for fleet, services and destinations. The grid speaks the same visual language as the site.

WebsiteUX/UI
AVOY homepage hero with search and a call to book a stay in Sardinia

AVOY

UX/UIDevelopment
IN THEIR WORDS

What clients say.

In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.

Your Charter

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Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.

Green Tech Costruzioni

General contractor, Sardara

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We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.

Estetica Valeria

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In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.

La Sartoria del Gusto

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Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.

Flow Studio Pilates

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Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.

Ketty Flowers Designer

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At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.

Medica Palau

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Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.

Sarda Trips

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Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.

Ambra Holiday Rooms

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We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.

AVOY

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In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.

LOWE

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With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.

In Vino Veritas

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Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.

hoopit

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Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.

Flow Porto Cervo

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Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.

Fionard

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In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.

CDA Servizi Auto

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As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.

Wonder Creators

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Companies we've worked with.

  • Your Charter
  • Estetica Valeria
  • Fondazione di Sardegna
  • Avoy
  • Fionard
  • Cantine Antigori
  • Tenuta Stalder Guiso
  • Nanumoru
  • Hopfenberg
  • Versilia Weimar
  • Sa Republica Sarda
  • Sud Delivery
  • Impresa Restaura
  • Green Tech
  • Studio Legale Senis
  • Avvocato Zuddas
  • Manufatti Vinci
  • Viapixel
  • Tecnicoffee
  • Saditappo
  • Academia de su Sardu
  • Agenzia Labix
  • Been Energia
  • Il Redentore
  • Studio Foto Immagine
  • CDA
  • Osua
  • Punta Falcone Resort
  • 5 Star Mooring
  • IVV
SERVICE

Frequently asked.

Social media management starts from 250 € a month. From there it scales with channels, frequency and content to produce; shoots and campaigns are added when needed. The quote is written and free: after a call, or from the configurator at /en/quote/.

Instagram, Facebook, LinkedIn, TikTok and YouTube. We won't push you to be everywhere: we look at where your audience actually is and focus the work on the channels that bring results to your business. Two channels done well usually beat five done halfway.

Activation takes about two weeks: audit, strategy, editorial plan, first content. Tangible organic growth takes 2–3 months of consistent work. With advertising, the first useful data arrives within the opening weeks of a campaign.

We produce it: copy, graphics, photos, videos and reels. We organise photo shoots and filming days right at your business. If you have material of your own we'll gladly work it in — original content always outperforms stock.

Yes. We run Meta Ads campaigns on Facebook and Instagram: strategy, creative, targeting, optimisation and reporting. Advertising is a separate service from organic management, with its own fixed management fee plus whatever budget you decide to invest — the budget goes entirely to the platforms. Alongside Search campaigns it's covered at /en/services/ads/.

Social media

You approve the plan before it goes out. We shoot at your place, and read the numbers with you.

from250€a month

The price goes up with the channels, the publishing frequency and the content to produce; shoots, filming days and Meta Ads campaigns are separate items.

WHAT'S INCLUDED

  • Social strategy and monthly editorial plan
  • Content production — photos, videos, reels, graphics
  • Community management and moderation
  • Meta Ads campaigns (Facebook and Instagram)
  • Professional photo and video shoots
  • Monthly report with real data