Nanumoru
A brewery, a bestiary and an e-commerce that sells the box.
E-commerce website, photography and social media for the Nanumoru craft brewery: six beers with an animal each, the six-pack the customer builds on their own, the brewing process drawn in isometric view and the black and white photos of the work in the brewhouse. All the way to the van.
- Sector
- Food & Wineries
- Role
- E-commerce website, Photography and video, Social media management
- Site
- nanumoru.it
Context
Nanumoru is a Sardinian craft brewery. The name comes from a figure of folklore: the Nanumoru dressed in scarlet, followed by beasts more or less fierce. Everything else comes from there: six beers, six animals, a red and black world to tell online and on the shelf.
Challenge
Selling craft beer at a distance means selling a box. The site had to let people pick their six bottles without effort, make clear what is inside each one and convey that behind it there is a real place, with people working in the brewhouse. And the social channels had to keep that world alive between one shipment and the next.
Design
The shop. Dark ground, the brand's red, three ways to buy: the six-pack, the three-packs and the single bottle. Each beer has its own sheet with alcohol content, bitterness in IBU and its animal.
The process. The ten steps of brewing drawn in isometric view, from the fermenters to the van to the glass. It is the page that explains without making you read.
The bestiary. The Anhea donkey, the Iblyssa mouflon, the Caravel fox, the Leggizya deer, the Ipazya bird, the Ossidya vulture. Each animal sits on the label, on the post and on the van's tailgate.
Photography and social
The photographs of work in the brewery are in black and white: malt in the hands, the fermenters, the people. On social media each beer got its pair of posts, the animal on one side and the bottle on the pub counter on the other, so the grid reads two by two. The build-your-box campaign puts the animals around the pack and tells the customer the box is theirs to make.
- Beers, each with its own animal
- 6
- Steps of the process, drawn in isometric view
- 10
Results
An e-commerce that sells the box, not the bottle, and an imagery strong enough to climb onto the brewery's van: the wordmark on the sides, the animals on the back. Whoever passes it on the road has already seen the site.
Board by board.
