SEO and Google rankings

90% of users never go past the first page of Google. If your site isn't there, you don't exist for your potential customers. Our SEO consultancy exists to fix that: your site in front of the people already searching for what you offer — and kept there.

We work with businesses that want more organic traffic and less dependence on paid advertising: restaurants and hotels chasing direct bookings, online stores lowering their acquisition cost, professionals who need to be found in their own area. Since 2018 we've delivered more than 200 projects, with SEO in every one from day one — structure, technology, content. No tricks, no shortcuts that last a season: method, measurement, and rankings that stay.

What's included

SEO isn't a single task: it's a system. These are the areas we cover, weighted to where your site starts from.

Full SEO audit. Before touching anything, we measure. We analyse the technical side (indexing, speed, URL structure, crawl errors), the content (what ranks, what doesn't, what's missing) and the link profile. The audit produces a list of actions ordered by impact — you know what we'll do and why before spending a euro on ongoing work.

Technical and on-page SEO. Titles and meta descriptions written for real searches, correct heading hierarchy, clean URLs, optimised images, Schema.org structured data, sitemap and canonicals in order. The foundations: without them, everything else earns less.

Local SEO and Google Business Profile. For a business with a physical location, the Google listing is worth as much as the website. We optimise profile, categories, photos and services, set up a flow for collecting genuine reviews, and curate local citations. The goal is the local pack — the "restaurant in Olbia" searches that walk customers through your door.

Content that ranks. An editorial plan built on the keywords your audience actually uses, articles and pages written by us, published consistently. A well-run blog works for you every day: each article is one more entrance from Google.

Multilingual SEO. In Sardinia, a large share of searches arrives in English, German or French — especially for hospitality, dining and private healthcare. We adapt the site language by language: human translation, hreflang tags, dedicated URLs, so each version competes in its own market. An extra language, SEO included, starts at €600.

Migrations without ranking loss. Rebuilding a site is the moment most companies lose years of accumulated rankings. We treat it as a project in its own right: a complete legacy URL map, one-to-one 301 redirects, Search Console coverage checks, position monitoring after launch. Planning a rebuild? This part is not optional.

How we work

Every SEO project follows the same path; only the weights change.

01 — Audit and keyword research. We analyse your site, your competitors and the real searches in your market. The result is an honest picture: where you are, where you can get, how long it takes.

02 — Plan and priorities. The audit becomes a quarterly operating plan. High-impact, low-cost fixes first, building work after. Every activity has a written reason behind it.

03 — Technical and on-page fixes. We repair the foundations: technical corrections, rewritten titles and metas, structured data, speed. If we built your site, most of this is already in the project's DNA.

04 — Content and local presence. We publish the editorial plan and run the Google Business Profile: posts, photos, review replies, updated hours and services — the ongoing work that separates a site that stands still from one that grows.

05 — Measurement and iteration. Every month you get a clear report: positions, clicks, impressions, conversions. We read the data together and adjust. SEO isn't set once — it's cultivated.

Tools and stack

We work with the standard tools of the trade, not proprietary dashboards that hide the data. Google Search Console and Google Analytics 4 for real traffic and queries, Lighthouse and PageSpeed Insights for performance, crawlers like Screaming Frog for technical analysis, Google Business Profile for the local side. Reports are built in Looker Studio: readable, yours, with no inflated numbers.

The websites we build are optimised from birth: server-side rendering, automatic sitemaps, structured data, optimised images, load times under control. For online stores we add optimised product pages and the markup that shows price and availability in search results. When the site is someone else's — WordPress, Shopify or other — we work directly on the existing platform.

Real projects, measured promises

We don't promise the first position: nobody honestly can. We promise method, transparency and documented work. Three examples.

For La Sartoria del Gusto, a gourmet restaurant in Olbia, we built a site that aggregates reviews from Google, TheFork and Tripadvisor and puts them at the centre of the page. Reviews are among the strongest local search signals — for a restaurant they matter as much as the menu.

For Medica Palau, an ASL-accredited polyclinic in Gallura, the site is structured for local healthcare search: a dedicated page for each of the 13 medical specialties, content in eight languages for a high-tourism area, online booking. Whoever searches for a specific service nearby lands on a page answering exactly that search.

For In Vino Veritas, a wine shop and restaurant with three venues across Olbia, Porto Rotondo and Porto Cervo, the challenge was multi-location: each venue gets its own identity and content, so every location can rank in its own area without cannibalising the others.

What we don't do

Saying this matters as much as listing services. We don't buy link packages: artificial backlinks are the fastest route to a penalty. We don't pad the site with bulk-generated pages: weak content dilutes the good content too. We don't promise the first position, because rankings also depend on competitors and the algorithm — anyone guaranteeing it by contract is selling you something else. And we don't lock up your data: Search Console and Analytics stay your property; change supplier one day and you take everything with you, history included.

What it costs

Clear prices, from our real catalogue. Ongoing SEO starts at €600 a month and covers technical work, on-page and monitoring. Local SEO with Google Business Profile management starts at €450. The blog and SEO content plan starts at €400 a month. A site migration with a full redirect map starts at €400. Every engagement starts with the audit, so the plan is built on your data, not a generic price list.

The first step is the quote configurator: describe your situation and we reply with a written proposal — free, no strings attached. From there, it's your call.