Website redesign for businesses
We redo what doesn't work and keep what Google and your customers already know.
- founded
- 2018
- projects delivered
- 200+
- clients in Sardinia and across Italy
- 65+
- nomination
- Awwwards
- projects for this service
- 0
We rebuild your company website without losing its rankings: we keep what works, redo structure, design and speed, and point every old page to the new one. It starts from 400 €, and the work is sized on how much of today's site is worth keeping.
The site exists, but it is slow, unusable on a phone, or it describes the company of five years ago. A website redesign starts from a simple question: what still brings visits and enquiries, and what doesn't.
Rebuilding a company website is not a new site from scratch: it is conservation work. We keep the URLs Google knows and the content that converts, we redo structure, design and speed, and every old page leads to the new one with a redirect.
We work with companies all over Italy, and we treat the website migration as the most important part of the project, not the last. The site you are reading is a rebuild too: a hundred and thirty redirects carry the old addresses to the new pages.
In Sardinia a website redesign has one more calendar to follow: the season. A site that changes in April has to be stable by the time the bookings arrive, so we plan the launch for the quiet months and follow it as traffic rises.
What's included.
TRY IT
The grid goes from four columns to six to twelve. Every screen starts at the first.
02
First we look at what the site brings in
Search Console, analytics, enquiries from the form: which pages bring visits and leads, which ones nobody opens. A rebuild that doesn't start from these numbers risks throwing away exactly the pages that were doing the work.
03
What we keep
The URLs that rank, the content that converts, the structure customers already use. For Green Tech the three-line catalogue from 2021 outlived everything else.
04
Redesign or rebuild
If structure and technology hold up, a visual redesign is enough: typography, hierarchy, components. If the site can no longer be updated or doesn't work on a phone, we rebuild the base and migrate the rest.
05
URL map and 301 redirects
Every old address leads to the new page that answers the same question, with a 301 redirect. It is the part nobody sees, and the one that saves years of rankings.
06
Content rewritten where needed
Copy stuck five years in the past gets rewritten; copy that brings traffic is updated without turning it upside down. A website redesign is no excuse to change the words Google has already rewarded.
07
Launch and checks
Sitemap submitted, redirects checked one by one, pages followed in Search Console in the weeks after. If something drops, we see it straight away and fix it.
Analysis
Pages, visits, enquiries, positions, speed. It tells us what to keep, what to redo and what to remove, and gives the final quote.
Structure and URL map
The new architecture, with every old address already assigned to its new page before a single screen is designed.
Design and content
Mobile-first design and the copy, rewritten where needed. The pages that work change their look, not their subject.
Migration and testing
Content migrated, redirects live, forms and tracking tested on a staging environment Google cannot see.
Launch and monitoring
Going live, sitemap, Search Console. We follow the pages in the weeks after launch, until traffic is back where it was or higher.
What we build it with.
We build the new site on WordPress or Next.js, depending on what it has to do and who will update it. For the migration we use the tools that tell the truth about the old site: Search Console for the pages that matter, a crawler for the full list of addresses, PageSpeed for the starting speed. The redirect map is a file, not a memory: it stays with the client, and it serves the next rebuild too.
- WordPress
- Next.js
- Search Console
- Screaming Frog
- PageSpeed Insights
- 301 redirects
- GA4
Redesign, rebuild or update?
Not every old site needs rebuilding. We have written out the difference between the three in full, in our article on when to redo a website.
An update is enough
The site brings enquiries, is easy to update and works on a phone. It needs new copy and a few pages, not a project.
It needs a redesign
Structure and technology hold up, but the site describes a company that no longer exists. We change the look and keep the URLs.
It needs rebuilding
Every change breaks something, it is unusable on a phone, new features won't fit. Rebuilding the company website costs less than continuing to patch it.
The mistakes that lose rankings
A badly done rebuild can wipe out years of traffic in a week. The mistakes are almost always these.
Changing URLs without redirects
The old pages return an error, external links break, Google starts from zero. A redirect map costs little.
Throwing away the content that worked
The long, ugly page that brought half the visits disappears because "it didn't fit the new design".
Launching and not looking
The search engine block left on from the staging environment, the old sitemap, forms that never arrive. You find out a month later, if nobody checks.
Real projects.
Green Tech Costruzioni
From the first site in 2021 to the rebuild: the three-line catalogue stayed, and around it four pages were born on four search queries. Today Google's AI Overview cites the company as a source.
What clients say.
In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.
Your Charter
Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.
Green Tech Costruzioni
We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.
Estetica Valeria
In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.
La Sartoria del Gusto
Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.
Flow Studio Pilates
Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.
Ketty Flowers Designer
At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.
Medica Palau
Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.
Sarda Trips
Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.
Ambra Holiday Rooms
We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.
AVOY
In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.
LOWE
With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.
In Vino Veritas
Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.
hoopit
Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.
Flow Porto Cervo
Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.
Fionard
In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.
CDA Servizi Auto
As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.
Wonder Creators
Companies we've worked with.
- Your Charter
- Estetica Valeria
- Fondazione di Sardegna
- Avoy
- Fionard
- racconta.si
- Cantine Antigori
- Tenuta Stalder Guiso
- Nanumoru
- Hopfenberg
- Versilia Weimar
- Sa Republica Sarda
- Sud Delivery
- Impresa Restaura
- Green Tech
- Studio Legale Senis
- Avvocato Zuddas
- Manufatti Vinci
- Viapixel
- Tecnicoffee
- Saditappo
- Academia de su Sardu
- Agenzia Labix
- Been Energia
- Il Redentore
- Studio Foto Immagine
- CDA
- Osua
- Punta Falcone Resort
- 5 Star Mooring
- IVV
Frequently asked.
A redesign starts from 400 €. The rest depends on how much of today's site is worth keeping: a new design on the same platform is one job, a rebuild with migration is another. The quote is written and free: after a call, or by describing today's site in the configurator at /en/quote/.
Not if the migration is done properly: every old address leads to the new page with a 301 redirect, the content that ranks stays, and after launch we follow the pages in Search Console. The site you are reading has a hundred and thirty redirects from the previous one.
A visual redesign in 3-5 weeks, a rebuild with migration in 2-3 months. The old site stays online until the day of the switch.
Yes. The domain and the mailboxes don't change, and the content that works is migrated. What needs to change changes, and we decide it together in the analysis.
Yes. Site analysis is remote by definition, drafts are reviewed online and the launch is followed in Search Console. We work this way with companies all over Italy.
Website redesign
We redo what doesn't work and keep what Google and your customers already know.
Domain, hosting and maintenance are separate, depending on the project.
The price goes up with the pages to migrate, the copy to rewrite and how much changes underneath: a rebuild with migration costs more than a visual redesign on the same platform. The final quote comes after the analysis.
WHAT'S INCLUDED
- Analysis of the existing site
- URL map and 301 redirects
- New structure and design
- Content rewritten where needed
- Migration of the content that works
- Search Console checks after launch