WhatsApp Business automation for companies

Confirmations, reminders and replies that send themselves, on the channel your customers actually open.

founded
2018
projects delivered
200+
clients in Sardinia and across Italy
65+
nomination
Awwwards
projects for this service
1

We connect WhatsApp Business to your calendar, CRM or management system: confirmations, reminders and a chatbot for the questions that keep coming back, with a handover to a person. We start with one flow and add the rest on real numbers. The quote comes after the analysis, with an estimate of the message costs.

A booking confirmation sent by email often ends up among the promotions. On WhatsApp it gets read, and answered. WhatsApp Business automation is about sending the right message at the moment the customer is waiting for it, without anyone having to remember.

We design confirmations, reminders and automatic WhatsApp messages connected to your calendar, CRM or management system, and a WhatsApp chatbot for the questions that keep coming back. Behind it sits the WhatsApp Business API, with templates approved by Meta and the consent of the people receiving them.

We work with companies all over Italy, and booking automation on WhatsApp is the most common case: salons, restaurants, practices, rentals. We start with one flow, measure it, and add the next.

In Sardinia a WhatsApp automation often speaks English and German: people booking a boat, a table or a room write from abroad, and want the confirmation straight away. For a seasonal business, a reminder that sends itself is a table that doesn't sit empty in August.

WHAT'S INCLUDED

What's included.

  • TRY IT

    Six requests, the same work, two ways of picking it up.

    How requests come in

    One queue: a person opens them, in order

  • 02

    Confirmations and reminders

    The booking comes in, the confirmation goes out; the day before, the reminder with a link to move the appointment. A message that gets read is worth more than an email nobody opens.

  • 03

    Outside the 24-hour window after the customer's last message, you can only write with templates approved by Meta, and only to people who have given consent. We write them and get them approved.

  • 04

    WhatsApp chatbot

    Opening hours, availability, order status: the chatbot answers the questions that keep coming back and hands the conversation to a person when needed. The rules are the same as our AI chatbots.

  • 05

    Connected to what you already use

    Calendar, CRM, management system, online store: an event in the system triggers the right message, and the customer's reply goes back where it belongs instead of staying on someone's phone.

  • 06

    Messages to several customers

    A piece of news, a date, an offer for those who asked for it. In moderation: too many unwanted messages get the number reported, and a reported number loses the ability to write.

  • 07

    Log and control

    What went out, to whom, when, and what came back. If a send fails, you know, and whoever runs the business can stop a flow with one click.

METHOD
A WhatsApp automation is designed around the moments when a customer is waiting for a message, not around the urge to write to them. We start there.

The right moments

Account and number

Templates and approval

Connections and testing

Launch and log

TOOLS

What we build it with.

We work on Meta's WhatsApp Business Platform, directly or through an official provider when a shared inbox for several people is needed. Webhooks and APIs connect the events from calendar, CRM and management system; TypeScript and Node.js hold the rules; a database keeps the status of every send. Language models come in only where free text has to be understood: a confirmation doesn't need one.

  • WhatsApp Business Platform
  • REST API
  • Webhooks
  • TypeScript
  • Node.js
  • PostgreSQL
  • Language models
THE POINT

WhatsApp Business app or API?

Many businesses start with the free app, and for many it's enough. Moving to the platform only makes sense in certain cases.

  1. The app is enough

    A few chats a day, one person replying, a handful of saved quick replies. The WhatsApp Business app does the job and costs nothing.

  2. You need the platform

    Messages triggered by an event, several people on the same number, a connection to your management system, a log. The app doesn't reach that far.

  3. The cost to budget for

    Meta charges for messages the business starts, with different prices by category: marketing, utility, authentication. We estimate them beforehand, on your volumes.

The mistakes that get a number blocked

WhatsApp measures the quality of whoever is writing. A number that bothers people gets limited, and rebuilding trust is slow.

  1. Writing without consent

    A list taken from somewhere else and one message sent to everyone: the reports arrive within the hour, and the limits right after.

  2. Too many messages

    An offer to everyone every week turns into noise. A message the customer was waiting for never gets reported.

  3. Nobody answers the replies

    The customer replies to the reminder and nobody reads it. Every flow has to say where the replies end up and who looks at them.

SERVICE

Real projects.

"Armonia" hero section of the Estetica Valeria website

Estetica Valeria

The salon's Communications Centre: templates, automatic reminders, messages to several customers and a log of sends, from a single panel.

DevelopmentUX/UI
AVOY homepage hero with search and a call to book a stay in Sardinia

AVOY

UX/UIDevelopment
IN THEIR WORDS

What clients say.

In the world of bilingual yacht charter, the first impression on the web is worth everything. Now our platform is fast, elegant, and provides all the technical details it takes to bring clients on board without a worry.

Your Charter

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Sanluri is not just a building site. It is the first demonstration that in Sardinia you can build differently — faster, more sustainably, more safely.

Green Tech Costruzioni

General contractor, Sardara

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We wanted our beauty suite to convey elegance and relaxation from the very first moment. With this new identity and the integrated booking system, clients walk in already in the right frame of mind for wellness.

Estetica Valeria

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In our restaurant in Olbia the care for the kitchen goes hand in hand with the guest's experience. Between the digital menu and smart reservations, whoever comes to see us enjoys dinner without a hitch, starting from the choice of table.

La Sartoria del Gusto

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Our physical studio in Porto Cervo needed a website as polished as our rooms. Now managing schedules and classes is smooth, and whoever steps in online finds themselves immersed in our very atmosphere.

Flow Studio Pilates

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Our floral installations live on detail and immediate visual impact. Having such a well-kept digital gallery lets us show clients our value straight away — and they often give us carte blanche.

Ketty Flowers Designer

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At our polyclinic in Palau we care for patients of every nationality, so a multilingual welcome in no fewer than eight languages is vital. Having a perfectly structured website has removed any misunderstanding and sped up access to appointments.

Medica Palau

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Telling Sardinia without falling into the usual tourist clichés was our real challenge. This brand and the visual identity we built with the team have tremendous strength and breathe the authentic soul of the island.

Sarda Trips

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Managing eight lodgings between San Teodoro and Porto San Paolo without handing a small fortune to the big booking platforms seemed a pipe dream. Since we have had our own direct channel, margins can breathe again and guests reach us without intermediaries.

Ambra Holiday Rooms

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We needed a Sardinian listing platform that highlighted both stays and local experiences, giving owners visibility without punishing fees. With Avoy we have the right tool: fast, organised by category, and without crazy commissions strangling the business.

AVOY

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In Sassari we wanted to position ourselves as the Longevity Wellness centre of reference, stepping out of the usual patterns. The new brand and the web platform literally jump off the screen, communicating pure innovation.

LOWE

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With three wine shops on the Costa Smeralda we needed an online meeting point that did justice to our labels. Now whoever is looking for the right wine finds the way home straight away.

In Vino Veritas

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Management software for restaurants and hospitality has to be concrete help between the tables, not an IT nuisance. This software turned our internal organisation around, cutting errors to zero and letting us work with a clear head.

hoopit

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Before launching the app for our Pilates classes, between Porto Cervo and the digital side we lost hours coordinating chats and phone calls. Now our clients manage live and on-demand classes on their own, and we finally get to enjoy the work.

Flow Porto Cervo

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Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.

Fionard

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In our line of work roadside assistance allows no waiting, and the workshop has to be a byword for total reliability. Having such a direct digital point of reference lets customers find exactly the seriousness we put on the road every day.

CDA Servizi Auto

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As a creative studio we were tired of having a sloppy image. We finally have a website and a portfolio worthy of our capabilities, which speak plainly to anyone who means business.

Wonder Creators

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Companies we've worked with.

  • Your Charter
  • Estetica Valeria
  • Fondazione di Sardegna
  • Avoy
  • Fionard
  • racconta.si
  • Cantine Antigori
  • Tenuta Stalder Guiso
  • Nanumoru
  • Hopfenberg
  • Versilia Weimar
  • Sa Republica Sarda
  • Sud Delivery
  • Impresa Restaura
  • Green Tech
  • Studio Legale Senis
  • Avvocato Zuddas
  • Manufatti Vinci
  • Viapixel
  • Tecnicoffee
  • Saditappo
  • Academia de su Sardu
  • Agenzia Labix
  • Been Energia
  • Il Redentore
  • Studio Foto Immagine
  • CDA
  • Osua
  • Punta Falcone Resort
  • 5 Star Mooring
  • IVV
SERVICE

Frequently asked.

It depends on how many flows you need and what has to be connected: we start with one, and the next is added on real numbers. Messages carry a separate cost from Meta, which we estimate on your volumes. The quote is written and free: after a call, or from the configurator at /en/quote/ by telling us what you want to automate.

A dedicated number is often the better choice. If you want to keep the one your customers already know, we check Meta's conditions for your case first and tell you what changes.

Yes. The automations cover messages triggered by an event and recurring questions; a person can take over the conversation at any time.

We only write to people who have given it, about what they asked for. Consent is collected in the booking or order form, and stays on record with the date.

Yes. Account, templates and connections are set up remotely, and testing is done with test numbers before launch. We work this way with companies all over Italy.

WhatsApp automation

Confirmations, reminders and replies that send themselves, on the channel your customers actually open.

On request

The price goes up with the flows, the connections and who replies: a reminder from a calendar is one job, a chatbot with handover to the team and a CRM is another. Messages carry a separate cost from Meta, which we estimate on your volumes.

WHAT'S INCLUDED

  • Map of messages and moments
  • WhatsApp Business Platform account
  • Approved message templates
  • Connection to calendar, CRM or management system
  • Chatbot with handover to a person
  • Log of messages sent