racconta.si — AI Concierge
The AI concierge that answers on business websites and leads to contact.
racconta.si is our AI concierge: it sits on a business's website, answers with the business's own content in five languages, by voice too, shows the right cards, guides visitors to the right location or room and prompts action, from WhatsApp to the management software. Product, website and owner's app, designed and built by us. Today it works on twelve businesses' websites.
- Sector
- SaaS & Digital Products, Hotels & Resorts
- Role
- Product and strategy, UX and UI design, Concierge development, Owner's app, WhatsApp and software integrations, racconta.si website, Client activation
- Year
- 2026
- Site
- racconta.si
Context
A business's website always gets the same questions. Are you open on Sunday? Is there parking? Do you have room for five in August? They come in the evening, when reception is closed and the kitchen is full, and often whoever asks doesn't find the answer and leaves.
racconta.si is the product we built for this: an AI concierge that sits on the website and answers with the business's own content. It is ours, from the product to the app. We developed the racconta.si website together with Hotel Top Lab, a hospitality consultancy and partner in the project. The brand has its own case study.
Challenge
A chatbot that just chats is no use to anyone. It needed a concierge that could do four things in a row, with the business's real content: answer without making things up, show the right thing, guide between locations, and finally get the visitor to write, call or book.
The second constraint was the owner. Nobody has time to open a dashboard full of charts. A glance at the phone in the morning had to be enough.
The concierge
Tell. It answers with the business's website, menu, opening hours and price lists. If it doesn't know something, it says so and hands over the contact.
Show. When someone asks about a room, a dish or a product, it answers with the card: photo, price, address. Or with the map and what's nearby.
Guide. If the business has several locations, it asks which one and opens the right route. In Italian, English, German, French and Spanish, in the visitor's own language. By voice too.
Prompt action. It prepares the WhatsApp message already written, starts the call or the booking request. The contact reaches the owner.
And it doesn't wait for the question: it reads the page, the day and the time, and makes a suggestion. On a Friday evening, on the events page, it offers to hold two places at the tasting.
Each concierge takes on the voice and colours of its business. The one for Ambra Holiday Rooms is teal and asks for the dates straight away; the one for Nanumoru is red and talks about the six beers.
Integrations
The concierge doesn't change how the business works: it connects to what it already uses. A quote goes into the customer address book, a booking into the management software or the calendar, people who want offers join the newsletter in the right group, and whoever writes at night ends up in the 8 a.m. summary. We build the connections, to measure.
It always states that it is an AI, as the AI Act requires, masks emails and phone numbers typed in the chat, deletes conversations after twelve months and sets no cookies on the client's website.
The owner's app
Three tabs, nothing more. Today says who to call back and what happened overnight. People holds the contacts and conversations, each where it was left. Results sums up the week in one sentence.
The questions the concierge couldn't answer land there. The owner answers once, and from then on the concierge knows the answer too.
The website
racconta.si sells through its own website, and the website behaves like the product: the concierge is on in every page and answers the questions of whoever is evaluating it. The pages for each sector, from hotels to restaurants, start from the real questions of that trade. A separate page sells a new website with the concierge already inside, for those who don't have one.
- Businesses use it live, from Porto Cervo to Cagliari
- 12
- Languages, in the visitor's own, by voice too
- 5
- To go live, with no work for the business
- 2 days
- Of Francesco Piras's conversations come in the evening or at night
- 59%
Results
Today racconta.si works on twelve businesses' websites, from Porto Cervo to Cagliari: holiday homes, restaurants and wine bars, a brewery, a dairy, a medical centre, professional practices. It goes live in two days, and we do the work.
On the website of Francesco Piras, a sport psychologist, the concierge had 27 conversations in the last thirty days and brought in 6 contacts. Sixteen of the twenty-seven came in the evening or at night, when the practice is closed.
Screen by screen.
