Ketty Flowers Designer

Context

Ketty Flowers is the flower design atelier of Porto Cervo: floral installations for weddings, private and corporate events, hotels, resorts and yachts. A clientele that lives Costa Smeralda and expects a certain standard — online too. The website had to present the atelier, the services and the artist's work with the same care as the installations.

Challenge

In luxury floral design, visual language is everything: a generic showcase site would have diminished the work. The site needed a structure able to carry serious photography — bouquets, installations, the atelier — and premium storytelling credible to someone planning a Costa Smeralda wedding or decorating a yacht. Without slipping into a catalogue.

Strategy

We shaped the site as a magazine, not a price list. Services organised by context — weddings, private and corporate events, hotels and resorts, yacht decoration — with a narrative rooted in Costa Smeralda, the territory where the atelier works. At the centre, the gallery: the floral stories prove the positioning better than any claim.

Design

Dark-textured art direction: deep, tactile backgrounds that let the flowers' colours emerge. The visual identity is editorial — collages, textures and mixed typography — and runs through the whole site, from the navigation to the service cards. The result reads closer to a trade magazine than to a conventional showcase site.

Development

A showcase website with an immersive gallery of bouquets, installations and the atelier, service pages for each context and a section dedicated to the artist. Images optimised to sustain a photographic art direction, with a mobile-first layout checked page by page — the dark interface stays legible on every screen.

Results

Ketty Flowers now has an online presence aligned with its positioning: a site that speaks the language of Costa Smeralda and shows the atelier's work unfiltered. Live at kettyflowers.it.