Fionard
E-commerce for a sustainable Made in Italy streetwear brand, printed on demand.
Sustainable streetwear e-commerce, made in Italy: GOTS organic cotton t-shirts, sweatshirts and hoodies, on-demand DTG/DTF printing with eco-certified inks, in-house designs across the Love It, Wear It and Remix It collections, plus the Fionard AI assistant for customer support.
- Sector
- Retail & Boutiques
- Year
- 2022
- Site
- www.fionard.it
Context
Fionard is a sustainable streetwear brand, made in Italy: t-shirts, sweatshirts and hoodies in GOTS-certified organic cotton, with original designs created in-house. Every garment is printed on demand with DTG/DTF technology and eco-certified inks — nothing gets produced before it's ordered. The store had to be built around that model.
Challenge
Online streetwear is a race of huge catalogues and low prices. Fionard plays a different game: few designs, all original, and a supply chain worth telling — 100% GOTS organic cotton, Fairtrade, OEKO-TEX and VEGAN certifications, print-on-order only. The site had to make that difference obvious without slowing down the purchase.
Strategy
Sustainability as a selling point, not a footnote. The product story starts from materials and method: on-demand DTG/DTF printing, zero waste, one-of-a-kind designs. The Love It, Wear It and Remix It collections organise the catalogue by identity, not just category. The Fionard AI assistant handles customer support inside the shop.
Design
A visual system built on the garments and the original artwork. Product pages with a colour/size configurator for the unisex catalogue, in oversize and regular fits. Brand sections — story, eco-friendly materials, printing method — run alongside the shop without interrupting it, and each art collection gets its own narrative space.
Development
Full e-commerce with advanced filters by category, size, colour, collection and fabric. Colour/size configurator on every product page, covering oversize and regular fits. The Fionard AI assistant is integrated for customer support. On-demand printing is part of the order flow: each garment is produced only after purchase.
- DTG
- DTF
- GOTS organic cotton
- 100%
Results
A store that matches what the brand says: original designs, certified materials, garments printed only after the order, zero waste. Shoppers get clear filters, complete product pages and an assistant always on hand. Sustainability is not a banner on the homepage — it is how the store works. Live at fionard.it.
Screen by screen.
“Launching a sustainable streetwear e-commerce with print-on-demand was a complex bet. Now the shop runs perfectly, the graphics stand out at their best, and we can focus on creativity alone without the stress of warehouse stock.”
Retail & Boutiques · 2022
