LOWE — Longevity in Wellness

Context

LOWE is Sassari's first Longevity Wellness centre: EMS training, anti-inflammaging nutrition, recovery, mind and longevity, with a gym and a yoga studio. A new concept for the city — and it needed everything built from scratch: logo, identity system and website, designed as one project from day one.

Challenge

Longevity is easy to get wrong: too clinical, or too gym-brochure. The brand had to work everywhere — gym signage, tote bags, water bottles, towels, the yoga studio, the screen. And the website had to explain a layered method — training, nutrition, recovery, mind — without getting heavy.

Strategy

Brand first, then the site, same language throughout. We designed an expressive bichromatic lettering: green for longevity, yellow for energy, organic shapes suggesting movement, balance and vitality. Then we rolled it out across signage, packaging, merchandising and the physical spaces, and built the website as an editorial story of the LOWE method.

Design

An original organic logotype in two colours — longevity green, energy yellow. We applied it across the whole centre: gym signage, packaging, merchandising — tote bags, water bottles, towels — and the interiors of both the training space and the yoga studio. One visual system, recognisable at every touchpoint, from a bottle to a wall.

Development

The website speaks the brand's language: cinematic hero, custom display typography, brand colours throughout. An editorial structure with dedicated sections — Longevity Training with the 30-minute EMS workout, Nutrition, Health Education — plus a gallery telling the LOWE method. Digital and physical read as one system.

Results

LOWE now has a complete identity: a mark that works on a wall as well as on a water bottle, and a website that explains the method before you walk in. Brand and digital were born together — and it shows. Live at lowesassari.it.