Ichnova
The website of an engineering firm that works on energy.
Website for a Cagliari engineering firm specialised in energy management: three engineers, four service areas, a wall of public and private clients. A dark page, with the brand's red used only where a gesture is needed, and the team face-on.
- Role
- Content architecture, UX/UI and page design, Development and launch
- Year
- 2023
- Site
- ichnova.com
Context
Ichnova is an engineering firm based in Cagliari. Three engineers, different specialisations, one job: optimising how a building or a company uses energy. Energy audits, certified management systems, engineering and architecture services. Their clients are municipalities, public bodies and companies.
Challenge
An engineering website risks two things: looking like a technical brochure nobody reads, or a generic site where energy is a word like any other. It needed a page that said at once what Ichnova does, showed who actually works on the projects and lined up the clients as proof, without inflating anything.
Design
The page. Dark ground, large type, the brand's red only on gestures: the underline of a word, the dot on a button, the arrow. The photographs are of sites and landscapes, never office stock. The orange mascot walks alongside the service sections without taking the stage.
The services. Four photographic cards for the four areas, and below them the full lists: energy management activities, energy management experts, certified ISO 9001, 14001, 45001 and SA8000 systems. Whoever is looking for an acronym finds it; whoever is looking for a picture finds it first.
The team. The three engineers and the two architects in black and white, with name, role and direct phone number. In a technical service you choose the person, and the person has a face and a number.
Development
A multi-page site with Company and Info sections, and contacts always in view in the footer: phone, email, office. The client wall is a uniform grid of logos on white tiles that holds forty different names without one shouting over another. The keyword cloud, from energy saving to bioclimatic, runs under the mission and tells the field in one line.
- Engineers, with name and phone number on the page
- 3
- Service areas, from audits to management systems
- 4
Results
A site that reads in a minute and says three things: what Ichnova does, who they have already done it for, whom to call. The client grid and the direct phone numbers do more than any adjective.
Screen by screen.
The clients who chose us section, with municipal coats of arms and company logos in a row, and the footer with the Cagliari office contacts
