# WhatsApp Business automation for companies > WhatsApp Business automation for companies: confirmations, reminders and a chatbot connected to your calendar and CRM, with consent and a log. Page: https://www.studiojem.it/en/services/whatsapp-automation/ Confirmations, reminders and replies that send themselves, on the channel your customers actually open. We connect WhatsApp Business to your calendar, CRM or management system: confirmations, reminders and a chatbot for the questions that keep coming back, with a handover to a person. We start with one flow and add the rest on real numbers. The quote comes after the analysis, with an estimate of the message costs. A booking confirmation sent by email often ends up among the promotions. On WhatsApp it gets read, and answered. WhatsApp Business automation is about sending the right message at the moment the customer is waiting for it, without anyone having to remember. We design confirmations, reminders and automatic WhatsApp messages connected to your calendar, CRM or management system, and a WhatsApp chatbot for the questions that keep coming back. Behind it sits the WhatsApp Business API, with templates approved by Meta and the consent of the people receiving them. We work with companies all over Italy, and booking automation on WhatsApp is the most common case: salons, restaurants, practices, rentals. We start with one flow, measure it, and add the next. In Sardinia a WhatsApp automation often speaks English and German: people booking a boat, a table or a room write from abroad, and want the confirmation straight away. For a seasonal business, a reminder that sends itself is a table that doesn't sit empty in August. ## Who we do it for - **Wellness & Beauty** — The confirmation when the booking is made, the reminder the day before with a link to move the appointment. - **Restaurants** — Booking confirmations and reminders send themselves, so a table doesn't sit empty in August. - **Yachting & Marine** — Guests booking from abroad get the confirmation straight away, in English or German, and the reminder the day before. - Hotels & Resorts - Real Estate & Luxury - Food & Wineries - Retail & Boutiques - Healthcare - Tourism & Experiences - SaaS & Digital Products - Construction - Automotive & Services - Training & Education - Engineering & Energy - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### Confirmations and reminders The booking comes in, the confirmation goes out; the day before, the reminder with a link to move the appointment. A message that gets read is worth more than an email nobody opens. ### Approved templates and consent Outside the 24-hour window after the customer's last message, you can only write with templates approved by Meta, and only to people who have given consent. We write them and get them approved. ### WhatsApp chatbot Opening hours, availability, order status: the chatbot answers the questions that keep coming back and hands the conversation to a person when needed. The rules are the same as our [AI chatbots](/en/services/ai-chatbots/). ### Connected to what you already use Calendar, CRM, management system, online store: an event in the system triggers the right message, and the customer's reply goes back where it belongs instead of staying on someone's phone. ### Messages to several customers A piece of news, a date, an offer for those who asked for it. In moderation: too many unwanted messages get the number reported, and a reported number loses the ability to write. ### Log and control What went out, to whom, when, and what came back. If a send fails, you know, and whoever runs the business can stop a flow with one click. ## Method A WhatsApp automation is designed around the moments when a customer is waiting for a message, not around the urge to write to them. We start there. - **The right moments** — Booking, confirmation, reminder, order shipped, after the visit. For each one: who receives what, when, and what happens if they reply. - **Account and number** — WhatsApp Business Platform account, business verification, choice of number. If you want to keep the one you have today, we check Meta's conditions for your case first. - **Templates and approval** — The message texts, written short and clear, submitted to Meta for approval before anything is sent. - **Connections and testing** — The calendar or management system that triggers the messages, tested with test numbers and edge cases: double bookings, cancellations, unexpected replies. - **Launch and log** — We go live one flow at a time. The log shows what works, and the next flow is added on real numbers. ## What we build with We work on Meta's WhatsApp Business Platform, directly or through an official provider when a shared inbox for several people is needed. Webhooks and APIs connect the events from calendar, CRM and management system; TypeScript and Node.js hold the rules; a database keeps the status of every send. Language models come in only where free text has to be understood: a confirmation doesn't need one. WhatsApp Business Platform · REST API · Webhooks · TypeScript · Node.js · PostgreSQL · Language models ## WhatsApp Business app or API? Many businesses start with the free app, and for many it's enough. Moving to the platform only makes sense in certain cases. - **The app is enough** — A few chats a day, one person replying, a handful of saved quick replies. The WhatsApp Business app does the job and costs nothing. - **You need the platform** — Messages triggered by an event, several people on the same number, a connection to your management system, a log. The app doesn't reach that far. - **The cost to budget for** — Meta charges for messages the business starts, with different prices by category: marketing, utility, authentication. We estimate them beforehand, on your volumes. ## The mistakes that get a number blocked WhatsApp measures the quality of whoever is writing. A number that bothers people gets limited, and rebuilding trust is slow. - **Writing without consent** — A list taken from somewhere else and one message sent to everyone: the reports arrive within the hour, and the limits right after. - **Too many messages** — An offer to everyone every week turns into noise. A message the customer was waiting for never gets reported. - **Nobody answers the replies** — The customer replies to the reminder and nobody reads it. Every flow has to say where the replies end up and who looks at them. ## How much it costs **On request** The price goes up with the flows, the connections and who replies: a reminder from a calendar is one job, a chatbot with handover to the team and a CRM is another. Messages carry a separate cost from Meta, which we estimate on your volumes. ## FAQ ### How much does WhatsApp Business automation cost? It depends on how many flows you need and what has to be connected: we start with one, and the next is added on real numbers. Messages carry a separate cost from Meta, which we estimate on your volumes. The quote is written and free: after a call, or from the configurator at /en/quote/ by telling us what you want to automate. ### Do we need a new number? A dedicated number is often the better choice. If you want to keep the one your customers already know, we check Meta's conditions for your case first and tell you what changes. ### Can we still reply by hand? Yes. The automations cover messages triggered by an event and recurring questions; a person can take over the conversation at any time. ### What about customer consent? We only write to people who have given it, about what they asked for. Consent is collected in the booking or order form, and stays on record with the date. ### Do you work with companies outside Sardinia? Yes. Account, templates and connections are set up remotely, and testing is done with test numbers before launch. We work this way with companies all over Italy.