# Website redesign for businesses > Website redesign and rebuild without losing Google rankings: analysis, URL map, 301 redirects and Search Console checks after launch. Page: https://www.studiojem.it/en/services/website-redesign/ We redo what doesn't work and keep what Google and your customers already know. We rebuild your company website without losing its rankings: we keep what works, redo structure, design and speed, and point every old page to the new one. It starts from 400 €, and the work is sized on how much of today's site is worth keeping. The site exists, but it is slow, unusable on a phone, or it describes the company of five years ago. A website redesign starts from a simple question: what still brings visits and enquiries, and what doesn't. Rebuilding a company website is not a new site from scratch: it is conservation work. We keep the URLs Google knows and the content that converts, we redo structure, design and speed, and every old page leads to the new one with a redirect. We work with companies all over Italy, and we treat the website migration as the most important part of the project, not the last. The site you are reading is a rebuild too: a hundred and thirty redirects carry the old addresses to the new pages. In Sardinia a website redesign has one more calendar to follow: the season. A site that changes in April has to be stable by the time the bookings arrive, so we plan the launch for the quiet months and follow it as traffic rises. ## Who we do it for - **Construction** — We keep the catalogue that works and add pages on the questions customers ask Google, as we did for Green Tech. - **Hotels & Resorts** — We launch in the quiet months, so the new site is stable when the bookings arrive, with the URLs Google already knows. - Restaurants - Yachting & Marine - Real Estate & Luxury - Food & Wineries - Wellness & Beauty - Retail & Boutiques - Healthcare - Tourism & Experiences - SaaS & Digital Products - Automotive & Services - Training & Education - Engineering & Energy - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### First we look at what the site brings in Search Console, analytics, enquiries from the form: which pages bring visits and leads, which ones nobody opens. A rebuild that doesn't start from these numbers risks throwing away exactly the pages that were doing the work. ### What we keep The URLs that rank, the content that converts, the structure customers already use. For [Green Tech](/en/work/green-tech-costruzioni/) the three-line catalogue from 2021 outlived everything else. ### Redesign or rebuild If structure and technology hold up, a visual redesign is enough: typography, hierarchy, components. If the site can no longer be updated or doesn't work on a phone, we rebuild the base and migrate the rest. ### URL map and 301 redirects Every old address leads to the new page that answers the same question, with a 301 redirect. It is the part nobody sees, and the one that saves years of rankings. ### Content rewritten where needed Copy stuck five years in the past gets rewritten; copy that brings traffic is updated without turning it upside down. A website redesign is no excuse to change the words Google has already rewarded. ### Launch and checks Sitemap submitted, redirects checked one by one, pages followed in Search Console in the weeks after. If something drops, we see it straight away and fix it. ## Method A visual redesign takes 3-5 weeks, a rebuild with migration 2-3 months. In both cases we start from the old site's numbers, not from the new site's look. - **Analysis** — Pages, visits, enquiries, positions, speed. It tells us what to keep, what to redo and what to remove, and gives the final quote. - **Structure and URL map** — The new architecture, with every old address already assigned to its new page before a single screen is designed. - **Design and content** — Mobile-first design and the copy, rewritten where needed. The pages that work change their look, not their subject. - **Migration and testing** — Content migrated, redirects live, forms and tracking tested on a staging environment Google cannot see. - **Launch and monitoring** — Going live, sitemap, Search Console. We follow the pages in the weeks after launch, until traffic is back where it was or higher. ## What we build with We build the new site on WordPress or Next.js, depending on what it has to do and who will update it. For the migration we use the tools that tell the truth about the old site: Search Console for the pages that matter, a crawler for the full list of addresses, PageSpeed for the starting speed. The redirect map is a file, not a memory: it stays with the client, and it serves the next rebuild too. WordPress · Next.js · Search Console · Screaming Frog · PageSpeed Insights · 301 redirects · GA4 ## Redesign, rebuild or update? Not every old site needs rebuilding. We have written out the difference between the three in full, in our article on when to redo a website. - **An update is enough** — The site brings enquiries, is easy to update and works on a phone. It needs new copy and a few pages, not a project. - **It needs a redesign** — Structure and technology hold up, but the site describes a company that no longer exists. We change the look and keep the URLs. - **It needs rebuilding** — Every change breaks something, it is unusable on a phone, new features won't fit. Rebuilding the company website costs less than continuing to patch it. ## The mistakes that lose rankings A badly done rebuild can wipe out years of traffic in a week. The mistakes are almost always these. - **Changing URLs without redirects** — The old pages return an error, external links break, Google starts from zero. A redirect map costs little. - **Throwing away the content that worked** — The long, ugly page that brought half the visits disappears because "it didn't fit the new design". - **Launching and not looking** — The search engine block left on from the staging environment, the old sitemap, forms that never arrive. You find out a month later, if nobody checks. ## How much it costs **from 400 €** — Domain, hosting and maintenance are separate, depending on the project. The price goes up with the pages to migrate, the copy to rewrite and how much changes underneath: a rebuild with migration costs more than a visual redesign on the same platform. The final quote comes after the analysis. ## FAQ ### How much does it cost to redesign a company website? A redesign starts from 400 €. The rest depends on how much of today's site is worth keeping: a new design on the same platform is one job, a rebuild with migration is another. The quote is written and free: after a call, or by describing today's site in the configurator at /en/quote/. ### Will I lose my Google rankings? Not if the migration is done properly: every old address leads to the new page with a 301 redirect, the content that ranks stays, and after launch we follow the pages in Search Console. The site you are reading has a hundred and thirty redirects from the previous one. ### How long until it is online? A visual redesign in 3-5 weeks, a rebuild with migration in 2-3 months. The old site stays online until the day of the switch. ### Can I keep my domain, email and content? Yes. The domain and the mailboxes don't change, and the content that works is migrated. What needs to change changes, and we decide it together in the analysis. ### Do you work with companies outside Sardinia? Yes. Site analysis is remote by definition, drafts are reviewed online and the launch is followed in Search Console. We work this way with companies all over Italy.