# Social media management > Social media management with strategy, editorial plans, photo, video and Meta Ads. Monthly reports with real data. Digital studio in Sardinia since 2018. Page: https://www.studiojem.it/en/services/social-media/ You approve the plan before it goes out. We shoot at your place, and read the numbers with you. We manage social media for businesses, restaurants, hotels and professionals who want a serious presence online — not a profile updated whenever someone remembers. Strategy, editorial planning, photo and video production, community management, advertising: one team, one point of contact. We've worked since 2018 with businesses in Sardinia and across Italy, and social is where websites, brands and communication meet. A social presence doesn't mean posting daily at random. It means having a recognisable voice and turning followers into customers who walk in, call or book. ## What's included ### Strategy and editorial plan Before anything goes live we define goals, tone of voice and recurring formats. Every month you get the plan in advance: you know what's going out, when and why. No posts improvised the night before. ### Content production Copy, on-brand graphics, photos, videos and reels. Professional shoots and filming days at your business: original material shot on location always outperforms stock photography. ### Community management We answer comments and private messages in your tone of voice. An unanswered question on Instagram is a lost customer: responsiveness is part of the service, not an extra. ### Meta advertising Facebook and Instagram campaigns with a fixed management fee and ad budget excluded: strategy, creative, targeting, testing and optimisation. Alongside Search campaigns it lives on the [Ads](/en/services/ads/) page. ### Monthly reporting Reach, growth, engagement, campaign results. Honest numbers and concrete recommendations for the month ahead — not screenshots of vanity metrics. ## Method Same process for a restaurant in Olbia and a national e-commerce brand. The content changes; the method doesn't. - **Audit and strategy** — We analyse your channels, your competitors and the audience you want to reach. Being everywhere isn't a strategy: we choose where it makes sense to be. Full activation takes about two weeks. - **Editorial plan** — The month's calendar: formats, series, frequency. You approve it before any content goes online. Changes happen here, not after publishing. - **Production** — Copy, graphics, shoots and filming days. Reels are shot with the edit in mind: we arrive with a shot list, not improvisation. One well-planned day yields weeks of publishable material. - **Publishing and monitoring** — Content scheduled at the right times for your audience, and the channels watched: comments, messages, reviews. When a campaign is running, budget moves weekly to what's working. - **Reporting and course correction** — At month's end, the numbers together: what worked, what didn't, what changes. Tangible organic growth takes 2–3 months — anyone promising numbers in two weeks is selling you fake followers. ## What we build with Meta Business Suite to manage and schedule content, Meta Ads Manager for campaigns: custom audiences, A/B creative testing, conversion tracking. On the production side the Adobe suite — Photoshop and Illustrator for graphics, Lightroom for photo post-production, Premiere for video. Shoots run on our own professional kit: full-frame cameras, lighting, stabilisers. The result is material you can use beyond social — website, menus, catalogues, print — and that connects to the rest of the ecosystem: tracking pixels on your [website](/en/services/websites/), synced product catalogues if you run an [online store](/en/services/ecommerce/). Meta Business Suite · Meta Ads Manager · Instagram · Facebook · LinkedIn · TikTok · Photoshop · Illustrator · Lightroom · Premiere Pro ## Organic and advertising: two different jobs Organic management and paid campaigns answer different questions, and confusing them is the fastest way to burn budget. - **Organic builds trust** — Anyone landing on your profile should understand in ten seconds who you are, what you do and why to trust you. It's slow, cumulative work — every post lays a brick. - **Advertising buys visibility** — With a precise audience: people in your area, people who visited your site without buying, people who look like your best customers. Start small and learn within weeks what converts. - **The house first, then the guests** — A campaign driving traffic to a well-kept profile converts; the same campaign on an abandoned profile burns budget. That's why we don't sell advertising without a presentable organic base. ## Brand before algorithm Algorithms change every six months. What lasts is identity: a recognisable feed, a consistent voice, content that looks like yours even without the logo. - **It starts from the brand** — Social management works best when the visual identity is solid. If it isn't, we start there, with [brand identity](/en/services/branding-logo/) — otherwise you're decorating an empty space. - **The real product, shot on location** — Food, wine and hospitality across Sardinia — from SadiTappo.Wine to Cantine Antigori, from Caseificio Deidda to Punta Falcone Resort: different sectors, one rule. No stock, no library shots. - **Consistency between site, product and feed** — The dark, textured art direction of [Ketty Flowers](/en/work/ketty-flowers/) or the visual world of [Fionard](/en/work/fionard/): consistency is what separates a brand from just another profile. ## How much it costs Organic management, Meta Ads campaigns, photo shoots and filming days are separate items, scoped around your case — no off-the-shelf packages. The advertising management fee is fixed and the budget is yours to set: it goes entirely to the platforms, with no hidden percentages. And if we think social isn't your priority right now, we'll say so — and point you to where to actually start. ## FAQ ### How much does social media management cost? It depends on the channels to manage, the publishing frequency and the content that needs producing. Organic management, Meta Ads campaigns, photo shoots and filming days are separate items, scoped around your case — no off-the-shelf packages. Request a quote at /en/quote/: it's always free and in writing, so you know what you're paying before you start. ### Which platforms do you manage? Instagram, Facebook, LinkedIn, TikTok and YouTube. We won't push you to be everywhere: we look at where your audience actually is and focus the work on the channels that bring results to your business. Two channels done well usually beat five done halfway. ### How long before results show? Activation takes about two weeks: audit, strategy, editorial plan, first content. Tangible organic growth takes 2–3 months of consistent work. With advertising, the first useful data arrives within the opening weeks of a campaign. ### Do you produce the content, or do I supply it? We produce it: copy, graphics, photos, videos and reels. We organise photo shoots and filming days right at your business. If you have material of your own we'll gladly work it in — original content always outperforms stock. ### Do you also run paid campaigns? Yes. We run Meta Ads campaigns on Facebook and Instagram: strategy, creative, targeting, optimisation and reporting. Advertising is a separate service from organic management, with its own fixed management fee plus whatever budget you decide to invest — the budget goes entirely to the platforms. Alongside Search campaigns it's covered at /en/services/ads/.