# Meta Ads for Facebook and Instagram > Meta Ads campaigns on Facebook and Instagram: audiences, creatives and tracking set up before spending. Fixed fee, budget on your own account. Page: https://www.studiojem.it/en/services/meta-ads/ Where the demand isn't there yet, we build it. With numbers you can read. We run Meta Ads campaigns on Facebook and Instagram for companies that want enquiries, not likes: audiences, creatives, lead generation and retargeting. Management starts from 250 € a month and is shaped around your goals; you pay for the advertising separately, straight to Meta, on the account that stays yours. On Facebook and Instagram nobody searches for anything: they scroll. A Meta Ads campaign works when it stops the right person's thumb and leads them to an enquiry, not a like. Our work as a Meta Ads agency starts there: who has to see the ad, and what they should do next. We run Facebook Ads and Instagram Ads with the same method as our Google campaigns: tracking before spending, tests on the creatives, budget moved to what performs. Managing Facebook campaigns also covers lead generation, with Meta Ads forms or a dedicated page on the site, and retargeting of people who have already looked at a product. We work with companies all over Italy, and the budget stays on your account: you pay it to Meta, we manage it with no mark-up. For us, advertising on Facebook and Instagram is a bill you can read: how much you spent, how many enquiries came in, what changes the following month. Meta Ads campaigns in Sardinia follow a different calendar from the rest of Italy: you sow in spring, towards people booking their holidays, and you harvest in summer, towards people already on the island and looking for somewhere to eat, sleep or hire a boat or a car. Audiences and creatives change with the season. ## Who we do it for - **Retail & Boutiques** — Whoever looked at a product sees it again, with the catalogue synced and Advantage+ campaigns on the real product pages. - **Hotels & Resorts** — In spring the ads reach people booking their holidays, in summer people already on the island and looking for somewhere to stay. - **Restaurants** — In summer, ads to people already nearby and looking for somewhere to eat, with the real dish photographed on site. - Yachting & Marine - Real Estate & Luxury - Food & Wineries - Wellness & Beauty - Healthcare - Tourism & Experiences - SaaS & Digital Products - Construction - Automotive & Services - Training & Education - Engineering & Energy - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### Audiences and strategy People who live in your area, people who visited the site without buying, people who resemble your best customers. We start from who has to see the ad, not from the budget to spend. ### Creatives that stop the thumb Vertical videos, carousels, formats for Reels and Stories, written and edited for the feed. The real product, photographed on site: people scroll past stock photos without seeing them. ### Lead generation Forms inside Facebook and Instagram, or a dedicated page on the site, connected to the CRM or to WhatsApp: the lead reaches the person who has to call back, straight away, not in a file downloaded once a month. ### Retargeting and catalogue Whoever looked at a product sees that product again. For an online store, the synced catalogue and Advantage+ campaigns work on the shop's real product pages. ### Pixel and Conversions API Tracking is set up before spending: Pixel on the site, Conversions API from the server, Consent Mode for GDPR. Without it, the algorithm optimises towards clicks, not towards customers. ### A report that decides Every month, three answers: how much we spent, how many enquiries or sales came in, what we change next month. With the decisions written down, not just the numbers. ## Method A Meta campaign is measured on cost per lead, not on views. We start small, see what works and move the budget there. - **Goal and numbers** — What a lead is worth to you, and how much you can spend to get one. That gives us the test budget and the length of the test. - **Tracking** — Pixel, Conversions API and the right events before the first campaign, verified with test conversions. - **Creatives and testing** — Two or three different angles, several formats for each. The audience chooses which one works, not our taste. - **Launch with a test budget** — A few weeks to learn. We switch off the ads that don't perform and strengthen the ones that bring enquiries. - **Optimisation and reporting** — New creatives before the old ones wear out, audiences reviewed, a monthly report with the decisions. ## What we build with The campaigns live in Meta Ads Manager, on your own ad account: you pay the budget straight to Meta, we manage it with no mark-up. Tracking runs through Pixel and Conversions API, with Consent Mode, and we also read the data in GA4 to compare it with Google. We prepare the creatives in Figma and edit them for vertical formats. Meta Ads Manager · Meta Pixel · Conversions API · Advantage+ · GA4 · Consent Mode v2 · Figma ## Meta or Google? They are not competitors: they do two different jobs. Knowing which one you need first saves spending on the wrong channel. - **Google catches the demand** — Someone searching "dentist in Cagliari" has already decided to buy. That calls for [Google Ads campaigns](/en/services/ads/). - **Meta creates it** — Nobody searches for a bag they don't know they want. On Facebook and Instagram you show it to people who might want it, and remind the ones who looked at it. - **Often you need both** — Meta makes you known, Google collects the people who then search for your name. The budget is split on the numbers, not out of habit. ## The mistakes that burn budget on Meta We see them in the accounts that come to us to be rebuilt. None of them is a problem of too small a budget. - **The "Boost post" button** — It pushes a post to people who like, not people who buy. It is the easiest paid post to run and almost always the most expensive per lead. - **The same creative for months** — After a few weeks the audience has seen it and skips it. Results drop and it looks like the algorithm's fault. - **An abandoned profile behind the ad** — People who click look at the profile. If the last post is a year old, the campaign has paid for a click that changes their mind. ## How much it costs **from 250 € a month** — Advertising is paid separately, straight to Meta. The fee is fixed: what raises the bill is video creatives and dedicated landing pages, quoted separately in the quote. To go deeper: Meta Ads or Google Ads, and how much Meta Ads costs and how much budget you need. ## FAQ ### How much does advertising on Facebook and Instagram cost? Management starts from 250 € a month, and is shaped around your goals and the creatives needed. You pay the ad budget separately, straight to Meta, with no mark-up. The quote is written and free, with the recommended test budget: after a call, or from the configurator at /en/quote/. ### How much budget do I need to start? Enough for the algorithm to learn: we decide on the cost per lead in your sector and start with a few weeks of testing. A clear test on a small budget is better than months of spending without tracking. ### Do we need new photos and videos? Almost always yes, at least a few: the real product works better than any stock image. We can produce them ourselves, together with social media management. ### Do you also work on TikTok or LinkedIn? When the audience is there, yes: TikTok for a young audience, LinkedIn for selling to other companies. We decide it in the strategy, not for the sake of being everywhere. ### Do you work with companies outside Sardinia? Yes. Campaigns are managed from your account from anywhere, reports arrive every month and calls happen when needed. We work this way with companies all over Italy.