# Professional logo design > Professional logo design: concepts tested on signage and social, small-size and one-colour variants, source files and full rights. In 3-5 weeks. Page: https://www.studiojem.it/en/services/logo-design/ A mark that reads on a favicon, in embroidery and on a shop sign, and that stays yours. We design logos for companies and professionals: several directions tested where the mark will actually live, then the final design with the variants you need. Prices start from 250 €, and on delivery the files, the source files and the rights to the mark are yours. A logo is seen more often on a profile avatar, at the bottom of an email or embroidered on a polo shirt than projected on a slide. Professional logo design starts there: from where the mark will have to live, and from how small it has to stay legible. Designing the logo goes through two or three directions, each with its reasoning written down, tested in real contexts before one is chosen. The final artwork arrives with variants for every background, the one-colour version, the open source files and the rights transferred. We work for companies all over Italy: jewellery, training, yachting, professional firms. Designing a company logo doesn't require meeting in person: it requires a well-written brief and the time to look at the concepts applied. In Sardinia, people looking for a company logo often already have a symbol of the island in mind. It can be done, if the symbol is built and not borrowed: for Casa Sardegna, a project of the Region, two marks grew out of the grid of traditional embroidery. Here, for us, logo design begins like that. ## Who we do it for - **Yachting & Marine** — The mark in eight versions with guaranteed contrast, ready for web and social, as we did for 5 Star Mooring in Olbia. - **Retail & Boutiques** — A wordmark and a monogram that hold up small, on the swing tag, on the box, on the avatar. - **Training & Education** — A symbol that reads on a badge and on a sign, and that still works in one colour or embroidered on a polo shirt. - Hotels & Resorts - Restaurants - Real Estate & Luxury - Food & Wineries - Wellness & Beauty - Healthcare - Tourism & Experiences - SaaS & Digital Products - Construction - Automotive & Services - Engineering & Energy - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### Wordmark, symbol or both The name alone, drawn; a symbol; or the two combined. The choice depends on how long the name is and where the mark will live: an app icon has no room for nine letters. ### The small-size test We test every proposal at favicon size, in a single colour, on light and dark backgrounds, and where it loses the most detail: embroidery, a rubber stamp. A logo that only works large isn't finished. ### Variants for every use Horizontal for the letterhead, square for social, the symbol alone for the avatar and the favicon. For [5 Star Mooring](/en/work/5-star-mooring/) there are eight versions of the mark, all with guaranteed contrast. ### Redesigning an existing logo For when the mark is still recognised but has aged: a typeface from twenty years ago, a drop shadow, a colour that doesn't survive print. Redesigning an old logo keeps what customers know and removes the rest. ### Files, formats and rights SVG, PNG, PDF and EPS organised by use, plus the open source files. On delivery the mark is yours: rights transferred for good, with no royalties. ### The first applications Business card, email signature, social avatar: the mark arrives already put to work. If you need the full system, with palette, typefaces and a brand book, that is the job of [brand identity](/en/services/branding-logo/). ## Method You choose a logo by looking at it where it will live, not on a blank sheet. First concepts in 1-2 weeks, the final version in another 2-3. - **Brief** — What you do, who you talk to, who your competitors are, where the mark will appear. A clear answer now costs less than a round of revisions later. - **Concepts** — Two or three directions, each with its reasoning written down, shown on the sign, on the social profile and on the business card. - **Refinement** — The final drawing of the chosen direction: proportions, stroke weights, spacing, the version for small sizes. Revisions are agreed before we start. - **Tests** — Favicon, embroidery, one-colour print, dark background. If something gives way, we fix it now and not after the business cards are printed. - **Delivery** — The files organised for each use, the open source files and the transfer of rights, in writing. ## What we build with The logo is drawn as vectors in Illustrator, so it scales without loss from an app icon to a scaffolding banner. We fix the colours in Pantone and convert them to CMYK and RGB while checking the print: the blue on the sign and the blue on the website have to be the same blue. For a wordmark we choose typefaces with a clear licence for trademark use, or we draw the letters by hand. A free font with an uncertain licence, inside a trademark, is a problem you discover when it is too late. Adobe Illustrator · Figma · Pantone · Photoshop · SVG · WCAG contrast ## Generator, template or designer? Anyone looking for a logo finds a generator or a customisable template first. For some that is fine, and it helps to know when. - **The AI generator** — A mark in thirty seconds, free or nearly. Fine for a personal project; for a company, the same engine hands similar marks to everyone, and nobody has thought about how it looks small. - **The customisable template** — The elements of a template aren't exclusive: thousands of other businesses pick them, and registering as a trademark a mark that isn't yours alone is an uphill road. - **The designer** — Designing a logo for a company means a mark nobody else has, planned for the sizes it will live at and delivered with the source files and the rights. ## New logo or redesign? Not every tired logo should be thrown away. We have written about this in how to tell whether a logo works and in when to change your logo. - **When a redesign is enough** — The name is the same and customers recognise the mark, but the mark no longer holds up: it prints badly, vanishes on the favicon, looks like it belongs to another decade. - **When you need a new logo** — You have changed name, trade or audience, or the mark looks too much like a competitor's. There a redesign only pushes the problem a few years down the road. - **When you need more** — If every piece of material comes out different, the logo isn't the problem: palette, typefaces and rules are missing. That is the job of [brand identity](/en/services/branding-logo/). ## How much it costs **from 250 €** The price goes up with the directions to explore, the variants and the first applications; a redesign costs less than a new mark. To understand the line items before comparing offers, see our Italian guide on how much a professional logo costs. ## FAQ ### How much does a professional logo cost? A professional logo starts from 250 €. The rest depends on how many directions we explore and where the mark will live; if you need the full system, that is the job of brand identity. The quote is written and free: after a call, or from the configurator at /en/quote/ in a few questions. ### How long does it take? First concepts in 1-2 weeks, the final version in another 2-3, including the revisions agreed at the start. ### What do I receive on delivery? Horizontal and square versions, variants for light and dark backgrounds, a one-colour version and a favicon, the colour codes for print and screen, and the files in SVG, PNG, PDF and EPS plus the open source files. ### Is the logo mine? Yes. On delivery we transfer all rights: you can use it anywhere, modify it and register it as a trademark, with no royalties. ### Do you work with companies outside Sardinia? Yes. Logo design works well remotely: the brief on a call, the concepts applied in a document you look at in your own time, the revisions in writing. We work this way with companies all over Italy.