# Label design for wine and food > Label design for wine, beer, olive oil and food: the range as a system, artwork for your printer and a colour proof before the print run. Page: https://www.studiojem.it/en/services/label-design/ A label has three seconds to get chosen. We design so that three are enough. We design labels for wine, beer, olive oil and food products, from a single product to the whole range, with the mandatory information in its place. Prices start from 250 €, and the work grows with the products and the formats. The files stay yours: you decide on the reprint. A wine label does its work in three seconds, from a metre away, among forty other bottles. Label design starts there: what reads from a distance, what reads up close, and what the law requires without spoiling the rest. We design labels for wine, beer, olive oil and food products, from a single product to the complete range. For us label design is a system: the sixth bottle has to look like it comes from the same winery as the first. Then the artwork, the colour proof, the print run followed with the printer. We work with wineries, breweries and producers all over Italy. Wine label design is decided on a real bottle, not on a rectangle on a screen: every concept arrives mounted on the real format, and the colour proof always comes before the print run. In Sardinia the labels of local products have one more problem: vermentino, cannonau, pecorino and mirto are sold by many, often with the same symbols of the island. Here label design works when it tells the story of who produces, not of the island in general: for Nuraghe Antigori six wine labels hold together thanks to a square that changes metal. ## Who we do it for - **Food & Wineries** — The range as a system, a back label with the mandatory information legible, the right reel for the labelling machine. - **Retail & Boutiques** — Jars and bottles that stand out next to those using the same symbols of the island. - Hotels & Resorts - Restaurants - Yachting & Marine - Real Estate & Luxury - Wellness & Beauty - Healthcare - Tourism & Experiences - SaaS & Digital Products - Construction - Automotive & Services - Training & Education - Engineering & Energy - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### The range, not the single bottle We design the first label with the tenth in mind: the same layout, variants recognisable by paper, colour or metal. For [Nuraghe Antigori](/en/work/cantine-antigori/) six wines and two bottle formats share a single mark. ### Front, back and neck The front catches the eye from a distance, the back tells the story and carries the mandatory information, the neck label or the capsule closes it off. For beer, bottle and can; for food, jars, wraps and seals. ### Papers and finishes Uncoated and embossed papers, hot foil, blind embossing, spot varnishes. We choose them when the shelf price justifies them, and we test them on the real paper before deciding. ### Room for the mandatory Designation, alcohol content, allergens, lot number, the QR code for the wine e-label, the environmental information on the packaging: they go into the layout from day one, at the minimum type sizes, not at the last minute in a corner of the back label. ### Artwork and colour proof Die line, bleeds, spot colours, overprint, and for labels on a reel the right unwind direction for the labelling machine. Then the colour proof: a problem is better found on one sheet than on ten thousand labels. ### Labels for export Versions for other markets, with the language, the importer and the information the destination country requires, on the same base and without redrawing the design. You define the content with the importer; we set it on the page. ## Method A printed label can't be updated: every phase is there to find the problems while they are cheap. Design in 2-4 weeks, printing in another 1-2. - **Shelf and constraints** — Formats, paper, print run, labelling machine, sales channels. And the real shelf where the bottle will have to get noticed, looked at before we draw. - **Concepts on the real format** — Two or three directions mounted on the actual bottle or jar, never on a rectangle. You choose by looking at them among the others. - **The range and the back label** — The chosen direction is extended to the other products and to the back label, with the mandatory information in its place and legible. - **Artwork and proof** — Files to the printer's specifications, then the colour proof on the chosen paper. We correct here, not on the print run. - **Print run** — We follow the printer through to the first run and leave you the open files and the print-ready PDFs: the reprint stays yours. ## What we build with The design is built in Illustrator, on the die line the printer sends. Images go through Photoshop, critical colours travel as Pantone spot colours with the CMYK conversion checked on the real paper: an uncoated paper drinks the colour, a coated one makes it shine, and the same red comes out different on the two. The three-dimensional mockups on the real format are there to help decide, and then come in handy for the shop and social before the first bottle is labelled. Adobe Illustrator · Photoshop · Pantone · 3D mockups · Colour proof · Hot foil · Blind embossing · Reel labels ## Online printer, template or design? Anyone looking for wine labels finds online printers and fill-in templates first. Sometimes they are enough, and it helps to know when. - **The printer's template** — Fine for a party, a limited edition, a market test. The limit is that the same template is chosen by whoever sells next to you. - **The home-made file** — Good-looking on screen, but with no bleeds or separated spot colours: in print it comes out with white edges and the wrong colour. You reprint, and you pay twice. - **The design** — A mark that is yours alone, planned for the range and for the paper, with the right artwork for your printer. You pay once and it holds up through every reprint after. ## The mistakes you pay for on the print run A wrong label isn't fixed with an update: it is reprinted. These are the technical mistakes we see most often. - **Forgetting the labelling machine** — Unwind direction of the reel, core diameter, gap between labels: if they don't match the machine in the winery, the print run stays in the warehouse. - **Adding the mandatory at the end** — Allergens or a QR code squeezed in at the last minute break the back label, and sometimes fall below the minimum type sizes. - **Choosing the paper from the swatch book** — A paper that is perfect in the swatch book can peel off in the ice bucket. It is tested on the real bottle, in the conditions it will be served in. ## How much it costs **from 250 €** The price goes up with the products, the formats, the finishes and the brand mark, if it needs redoing. You pay the printer for the printing, after seeing the quotes and with no hidden mark-ups. ## FAQ ### How much does it cost to design a label? A label starts from 250 €. From there the work grows with the products and formats in the range. Printing is paid to the printer, on quotes you see first. Our quote is written and free: after a call, or from the configurator at /en/quote/ with product, formats and print runs. ### How long does a label take? The design takes 2-4 weeks across brief, concepts, development and artwork; printing adds 1-2 depending on printer, paper and finishes. If there is a deadline, such as the harvest or a trade fair, it goes into the plan from day one. ### What does the law require on a wine label? On top of the long-standing information, wine produced from 8 December 2023 needs an ingredients list and a nutrition declaration: at least the energy value and the allergens stay on the bottle, the rest can sit on an electronic label reached through a QR code (EU Regulation 2021/2117). You define the content with your oenologist or consultant; we set it on the page, legible. ### Do you handle the printing too? Yes, if you like: we ask printers for quotes, follow the colour proof and check the first print run. If you already have a printer, we prepare the artwork to their specifications and talk to them directly. ### Do you work with companies outside Sardinia? Yes. The concepts arrive mounted on the real format in a document you look at in your own time, the colour proof is sent to you or to your printer, and revisions are made in writing. We work this way with wineries and producers all over Italy.