# Copywriting for websites and businesses > Website copywriting: page copy, SEO copy built on customer questions, product pages, menus and multilingual copy, written after an interview. Page: https://www.studiojem.it/en/services/copywriting/ Copy that answers the question your customer typed into Google, in the words they use. We write the copy for your website and your materials: service pages, product pages, menus, presentations, articles. We start from the questions customers really ask, both you and Google, and we write in your company's tone, in Italian and in your customers' languages. The copy is written together with the site and the SEO, not afterwards. You can tell a site whose copy was written at the last minute. It says "quality", "professionalism", "solutions", and it does not answer the question the person came with: how much it costs, how long it takes, why you. The design may be right, but the customer leaves after three lines. Our website copywriting starts from that question. First we listen to what customers ask you on the phone and what they search for on Google, then we decide which pages are needed, and only then do we write. For Green Tech Costruzioni the pages came from four different searches; for Ichnova, from four service areas explained to the people who have to decide on them. The copy is written together with the site and the SEO, in the same studio: there is no need for an outside copywriter who arrives when the site is finished. The person writing knows what the page will look like, and the person designing it knows how long the text is. We write the copy on this site too, by the same rules: short sentences, true facts, no promise that cannot be proved. We work in Sardinia and all over Italy. Here we often write for businesses selling to customers who come from elsewhere: a hotel, a restaurant, a winery speaking to a German or Swiss guest. For them we write in the guests' languages, with the words they use when they search. ## Who we do it for - **Construction** — Costs, timings, earthquake resistance, permits: people who need to build have precise questions, and one page for each is worth more than a services page that lists them all. - **Restaurants** — Menus that change with the season, long wine lists, guests reading in three languages: short, exact copy that the kitchen updates on its own. - **Engineering & Energy** — Technical services explained to the people who have to decide on them, without losing precision: diagnostics, numbers, regulations, and the people who sign off the work. - Hotels & Resorts - Yachting & Marine - Real Estate & Luxury - Food & Wineries - Wellness & Beauty - Retail & Boutiques - Healthcare - Tourism & Experiences - SaaS & Digital Products - Automotive & Services - Training & Education - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### Website copy Home, services, about, contact: we write website copy after deciding what each page has to do. One sentence to say what you do, one for who you do it for, one piece of proof, one action to take. ### SEO copywriting SEO copywriting starts from real questions. For [Green Tech Costruzioni](/en/work/green-tech-costruzioni/) the pages are built on four different searches, and today Google's AI Overview for "case in acciaio sardegna" (steel-frame houses in Sardinia) cites them. ### Product pages and menus Copy for product pages, wine lists, menus: a few lines that have to say everything. For [In Vino Veritas](/en/work/in-vino-veritas/), more than 650 labels to make readable, across three venues. ### Copy in several languages Pages in your customers' languages, written for the people reading them and not translated word for word: a German guest searches in their own words, not in translated Italian ones. ### Tone of voice How the company speaks, written on one page: words we use, words we don't, examples. That way the copy stays consistent even when someone else writes it. It is created together with the [brand](/en/services/branding-logo/). ## Method Copy goes wrong when it is written before knowing who it answers. That is why we listen in the first week and write in the second. - **Interview** — What you do, for whom, what people ask you on the phone, why they choose you over the others. The best answers become sentences on the site. - **Searches and questions** — The words customers use on Google and the ones they use with you: they decide which pages are needed and what they are called. - **Content architecture** — One page for each important question, the order of the sections, the headings. The skeleton is approved before the paragraphs are written. - **Writing and revision** — We write, you correct the facts, we correct the tone. Revisions are few, because the skeleton was already approved. - **Going live and measuring** — The copy goes on the page with title and description, and after a few months we check in Search Console which searches bring visits. ## What we build with We read the searches from Search Console, from the questions Google shows in its results and from the ones your customers really ask you. We write the copy in the site's content layer, together with title, description and structured data, so a correction changes the page and the Google result at the same moment. Search Console · Keyword research · Content architecture · Title and description · Structured data · Tone of voice ## Generated copy or written copy? Copy that is generated and left as it is gives itself away: it says correct things that anyone could say. That is exactly what does not make people choose you. - **Where a model helps** — A first draft, variants of a headline, an error check. Useful tools, like a spellchecker, as long as someone then decides. - **Where a person is needed** — The facts about your company, the proof, the tone, the sentence a competitor cannot copy because it is not true for them. - **What Google looks at** — Pages that really answer the question, with experience and proof. The same text with the city name swapped does not hold up, and often ends up out of the index. ## How much it costs **On request** The price depends on the number of pages, the languages and how much research is needed before writing: the copy for a brochure site and the copy for an online store with a hundred product pages are different jobs. The quote is written and free, from the configurator at [/en/quote/](/en/quote/), and the copy can be included in the [website](/en/services/websites/) project. ## FAQ ### How much does website copywriting cost? It depends on the pages, the languages and how much research is needed before writing. A brochure site and an online store with a hundred product pages are different jobs: the quote is written and free, from the configurator at /en/quote/. ### How long does it take? It depends on the pages and the languages, and we write the date in the quote. The copy moves forward together with the design, so the pages are born with the right words and not with placeholder text. ### Who writes the copy? We do, after an interview with you. You correct the facts, we keep the tone and the structure. We use AI tools for variants and checks, not to write in our place. ### Who owns the copy? You do. You can use it on the site, in brochures, on social media and wherever you need it, even after the project ends. ### Do you work with companies outside Sardinia? Yes. Interviews and revisions work well on a call, with a shared document. We work this way with companies all over Italy.