# AI chatbots for businesses and websites > AI chatbots for businesses and websites: they answer from your own content, in several languages, and hand over to a person when needed. Page: https://www.studiojem.it/en/services/ai-chatbots/ It answers from your content, says when it doesn't know, and hands over to a person. We design AI chatbots for businesses and websites: an assistant that answers customers from the sources you approve, in several languages and in the evening too, and hands over to a person what needs one. It starts from 150 € a month, plus the model's usage cost, and the assistant is scaled to what it has to do. The same ten questions, every day, by phone, email and WhatsApp: opening hours, prices, timings, availability. An AI chatbot for a business is there to answer those, well and at any hour, leaving people the requests that need a person. We design assistants that answer from content the company has approved: a website chatbot for customer support, an AI virtual assistant on WhatsApp, or an internal one that searches company documents. When they don't know, they say so and hand over. We work with companies all over Italy, and the method is the same: first the real questions, then the sources, then the hard tests. The language model is chosen at the end, on your examples. In Sardinia, for businesses that work with tourists, the chatbot often answers in English and German before Italian: people booking a boat or a villa write in the evening, from abroad, and want an answer straight away. That's where an AI assistant makes the difference between a booking and a lost email. ## Who we do it for - **Tourism & Experiences** — People booking a villa or a boat write in the evening, from abroad, and get an answer straight away, in their own language. - **Construction** — Costs, build times, seismic safety and sustainability up front, with answers even when the office is closed. - **Retail & Boutiques** — Customer support answers inside the shop on the questions that keep coming back, and hands the unusual cases to a person. - Hotels & Resorts - Restaurants - Yachting & Marine - Real Estate & Luxury - Food & Wineries - Wellness & Beauty - Healthcare - SaaS & Digital Products - Automotive & Services - Training & Education - Engineering & Energy - Events & Weddings - Professional firms - Architecture & Interiors - Gyms & Fitness ## What's included ### It answers from your content Services, price lists, procedures, frequent questions: the assistant looks there and nowhere else. You approve the sources, and when an answer isn't there it says so instead of making one up. ### The real questions up front At the first tap the assistant offers the questions that really come in. For [Green Tech](/en/work/green-tech-costruzioni/) there are six: costs, build times, completed projects, seismic safety, sustainability, contacts. ### In several languages, at any hour A German tourist at eleven at night gets the same answer as an Italian customer in office hours. For [AVOY](/en/work/avoy-it/) the concierge Sofia answers in twelve languages, twenty-four hours a day. ### The handover to a person Quotes, complaints, unusual cases: the assistant collects the name and the request and passes it to someone who can answer, by email, in the CRM or on WhatsApp, with the conversation attached. ### An assistant for the team Not only for customers: an internal assistant that answers on company procedures and documents, so the question "where's the form for…" doesn't keep interrupting the same person. ### Conversation review In the regular review we look at the questions left unanswered and the ones answered badly. They become new content, for the assistant and often for the website too. ## Method A chatbot is built on the questions already arriving by phone, email and WhatsApp, not on the ones you imagine. The model comes later. - **The real questions** — We collect the requests from the last few months and group them: which keep coming back, which need a person, which shouldn't be touched. - **Sources and limits** — What it can say, from which documents, and what it must never do: bespoke prices, promises, other customers' data. - **Hard tests** — Ambiguous questions, off-topic ones, in dialect or in English, attempts to make it say what it shouldn't. We fix it before customers see it. - **Going live** — On the website, with the shortcuts and the handover to a person already connected, and the privacy notice in place. - **Regular review** — The conversations show what's missing. We update sources and answers, and flag the website pages that ought to be written. ## What we build with We choose the language model after testing it on your questions, comparing quality, costs, data terms and how easily it can be replaced. Around it is the work nobody sees: search across the approved sources, the rules on what to answer, the connection to email, CRM and WhatsApp Business. Conversations are personal data: a clear privacy notice, limited retention, and no customer data used for anything else. Language models · Source search · REST API · Webhooks · TypeScript · WhatsApp Business · CRM ## Do you really need a chatbot? Not always, and we say so before the quote. We've written up the cases in our Italian article on when an AI chatbot on a website is really worth it. - **When you do** — Lots of repeated questions, requests outside office hours, customers writing in other languages. There an assistant saves hours of work every week. - **When you don't** — Few requests, all different, each needing a site visit or a bespoke quote. There you need a good form and a person who replies quickly. - **When the website is enough** — If it's always the same five questions, the answer is often a better-written page. It costs less and Google finds it too. ## The mistakes that make people hate a chatbot A badly made assistant does more damage than no assistant. The mistakes are nearly always the same. - **It answers everything** — With no limits on its sources it invents opening hours, prices and services that don't exist. It has to be able to say "I don't know, I'll put you in touch". - **It never hands over** — The customer writes "I want to talk to someone" three times and gets three automatic replies. The handover to a person is part of the project. - **Nobody reads the conversations** — Unanswered questions stay unanswered. A regular review is enough to make the assistant grow instead of age. ## How much it costs **from 150 € a month** The price goes up with the sources to prepare, the channels the assistant lives in (website, WhatsApp, internal tools) and what it has to do beyond answering. The model's usage cost is separate and grows with the conversations. ## FAQ ### How much does an AI chatbot for a business cost? A custom chatbot for a business starts from 150 € a month, plus the model's usage cost, which we estimate beforehand on your numbers. From there it is scaled to what it has to do: where it answers, from which sources, with which connections. The quote is written and free: after a call, or from the configurator at /en/quote/. ### Can it make answers up? A model can get things wrong, and we don't promise otherwise. That's why we limit it to the approved sources, test it on hard questions before launch and teach it to hand over to a person when it doesn't know. ### Where do the conversations end up? They are personal data: we keep them only for as long as the review needs, with a clear privacy notice on the website, and we choose providers with clear, written terms on how data is used. ### Does it work on WhatsApp too? Yes, the same assistant can answer on the website and on WhatsApp Business, with the channel's rules and the handover to a person. WhatsApp automation has a page of its own. ### Do you work with companies outside Sardinia? Yes. The real questions are collected remotely, testing happens in an environment you open from the browser and the review is on a call. We work this way with companies all over Italy.