# Luxury real estate websites

> Luxury real estate websites: premium properties told through editorial pages, real languages and direct contact. studio jem's projects on the Costa Smeralda.

Page: https://www.studiojem.it/en/sectors/real-estate-luxury/

Premium properties presented with generic listing cards, international clients served in one language, calendars and contacts in the hands of the portals.

A villa on the Costa Smeralda doesn't sell itself with a listing card and
ten compressed photos. The people looking for it — to buy or to rent —
come from Milan, Zurich, London, and they compare your page with the best
sites they see every day. One honest premise: we don't come from real
estate agencies. We've spent years working with the world around the
Costa Smeralda's premium properties — villas, yachts, high-end
hospitality — and that's where this page starts.

## The problem in this sector

Generalist portals treat a three-million-euro villa like a one-bedroom
flat: same template, same compressed photos, same column of competing
listings alongside. The clientele is international, but the site
speaks one language. Rental calendars live scattered across OTAs that
take commissions and own the client relationship. And premium positioning
— what justifies the price — comes down to presentation: photography, the
story of the place, response times. Where the presentation is anonymous,
only the price is left.

## What it actually takes

Every property treated as an editorial project: big photography, the
story of its area, essential facts without noise. Real languages, not
machine translation bolted on. A direct contact channel — no commissions,
no intermediary who owns your clients. If short-term rentals are
involved, you need platform-grade tools: calendars synced with the OTAs,
digital check-in, support that answers when a guest writes at eleven at
night in another language.

## How we've done it

None of these projects is a classic real estate agency. That's the point:
our experience comes from the world around the Costa Smeralda's premium
properties.

The closest to real estate is [AVOY](/en/work/avoy-it/), a marketplace
for tourism in Sardinia with 51+ properties and villas, verified hosts
and zero commissions. Every area of the island is told with its own
story, an interactive map makes the offer readable at a glance, and hosts
get real tools: a channel manager synced with Airbnb and Booking, a Guest
Portal with QR check-in and house rules, the Sofia AI concierge live 24/7
in 12 languages.

With [Your Charter](/en/work/your-charter/) we applied the same principle
to another premium asset: 180 yachts across 11 destinations, for sale,
for charter and under management for a Porto Cervo yacht broker. Every
yacht and destination has a proper editorial page, charterers see live
rates and availability, buyers find the full specification and the
broker, and the whole platform is bilingual IT/EN — selling and
chartering high-end assets to an international clientele is exactly its
job.

And we know the people who live in those villas. For [In Vino
Veritas](/en/work/in-vino-veritas/) we built dedicated flows for wine &
food delivery and provisioning to the Costa Smeralda's private villas and
yachts. For [Ketty Flowers](/en/work/ketty-flowers/), a flower design
atelier in Porto Cervo, a site with premium art direction for
installations at weddings, events, hotels, resorts and yachts. It's the
same clientele that buys and rents these properties: we know the standard
they expect.

The common thread: [websites](/en/services/websites/) built around
photography and the story of the place, and — when there are calendars,
bookings and guests to manage —
[platforms](/en/services/app-development/) that remove the commissions
and leave the client relationship with you.

If you manage premium properties — sales, high-end rentals, a collection of
villas — and the online presentation isn't up to the buildings, tell us
about the project with the [online quote](/en/quote/): what it costs, and
the date you would be online.

## FAQ

### Do you also manage the properties or the negotiations?

No. We build the platform; management, rentals and negotiations stay with you. The principle is direct contact: on AVOY the host talks to the guest with no intermediaries and keeps 100% of every booking.

### Can the site sync with Airbnb and Booking?

Yes. For AVOY we built a channel manager that syncs calendars and bookings with Airbnb, Booking and other OTAs: one calendar, no double bookings to untangle by hand.

### Our clients are international — how many languages do we need?

At least two, done properly. Your Charter is bilingual IT/EN from a single content base; on AVOY, the Sofia AI concierge answers 24/7 in 12 languages. A premium property that only reads in Italian sells worse.

### Is our photography enough for premium positioning?

If it's real, high-quality photography, yes: the site's job is to carry it, not cover it. We build pages around the images — like Your Charter's editorial yacht pages or the photographic layout of Ketty Flowers.

### How much does a luxury real estate website cost?

It depends on what you need: how many properties, how many languages, direct bookings, OTA sync. List them in the online quote: the estimate comes back in writing, line by line.