# Websites for law firms, accountants and consultants > Websites and branding for law firms, accountants and consultants in Italy: people up front, clear services, professional conduct rules met. Page: https://www.studiojem.it/en/sectors/professional-firms/ The client chooses a person, not a firm, but the site shows a list of practice areas and a photo of the desk. And the professional conduct rules are intimidating, so firms end up saying nothing. A professional firm sells trust, and trust is given to a person. Someone looking for a lawyer for a separation, an accountant to register as self-employed (the Italian "partita IVA") or a consultant for a funding application wants to know who will look after them, whether that person has solved problems like theirs, and how to get started. Many firms' websites answer with a list of practice areas and a photo of the bookcase. This goes for law firms, for accountants and employment consultants, for business and financial advisers, for technical consultancies. The rules and the words change, not the job of a website for professionals, whether it belongs to a single consultant or to a firm of twenty: making an expertise readable to someone who doesn't have the words to describe it. ## The problem with websites for professional firms The first problem is the fear of getting it wrong. Italy's professional bodies have precise rules on communication, and many firms respond by saying nothing: generic copy, no cases, no people. But the rules forbid promises and praise, not information. You can say who you are, what you do, for whom and how you work: for law firm websites we explained it in what a lawyer can write on their own site. The second is language. The client doesn't search for "family law" or "tax compliance": they search for "how to separate", "how much does it cost to register as self-employed", "what to do after a fine". Pages written in their words are the ones Google shows them, and the ones they read to the end. The third is the first step. Many clients put it off because they don't know what a first consultation costs, whether they need to bring documents, whether it can be done remotely. A site that says so clearly gets a call from people who would otherwise have waited. ## What a website for law firms and accountants needs The people, with their background and their field, up front. Practice areas described through the problems they solve, not just the name of the subject. Clients' frequent questions, with answers that are clear and respect the rules. A first consultation that can be booked, with the price, or the fact that it is free, stated beforehand. A private area for exchanging documents, if the firm uses one: it does away with emails full of attachments and phone calls to ask how the case is going. A sober [brand](/en/services/branding-logo/) that holds up on the letterhead as well as on the site. On the search side, local [SEO](/en/services/seo/) matters a lot: people look for an accountant or a lawyer close by, and the firm's Google Business Profile, with its reviews, is often seen before the website. ## How we work with firms We start with an interview with the people who work there: what clients ask on the first call, which matters come up most often, what can't be said. Out of it come the pages and the words of the site, written by our [copywriting](/en/services/copywriting/) team and reviewed by you for technical accuracy and compliance with your code of conduct. We don't have a published case study in this sector yet: below you'll find the studio's portfolio, with sites built on the same method for companies, healthcare professionals and engineering firms. If you run a firm and want to know timing and costs, [ask for a quote](/en/quote/): we answer with the figures and the date you would be online. ## FAQ ### What can a lawyer write on their own website? True, verifiable, non-comparative information about who they are, what they do and how they work. Promises of results and praise stay out. We explained it in full in our article on law firm websites and the Italian bar's code of conduct. ### Does it make sense for an accountant to invest in a website? Yes, if the site answers the questions clients ask before choosing: who you work for, which services, how to get started, how documents are exchanged. It is the difference between a name found on Google and an appointment booked. ### Is it worth showing the people in the firm? Almost always. The client of a professional firm hands a problem to someone: seeing who, with their background and their field, lowers the barrier to the first phone call more than any copy. ### Can we add a private client area and online booking? Yes. Booking for the first consultation, an area for exchanging documents, deadline reminders: tools that cut emails and phone calls, connected to the site or to the firm's practice management software. ### How much does a website for a professional firm cost? It depends on pages, people, client area and booking. The online quote asks one thing at a time, then we answer with costs and timing.