# Websites for hotels and resorts

> Hotel websites with multilingual e-booking and a channel manager: more direct bookings, fewer OTA commissions. studio jem's hospitality projects.

Page: https://www.studiojem.it/en/sectors/hotels-resorts/

OTA commissions eat into a margin already squeezed by the short season, and the guest remains the portal's contact — never the property's.

A hotel in Sardinia works six months to pay for twelve. And every booking
that arrives through a portal leaves two things behind: a commission, and
the guest's contact details. We know hospitality from the inside: the
brand and multilingual e-booking site of a four-star resort in Santa
Teresa Gallura, a zero-commission accommodation marketplace, the hotel
modules of a hospitality operating system. This page is what we built,
and why.

## The sector's problem

The OTAs won on convenience: booking on Booking.com is easier than
booking on the hotel's own site. So the property pays a commission even
on guests who had already chosen it, and the guest's email stays with
the portal — no direct repeat business, every season starts from zero.
Seasonality makes it worse: a few months to earn the year's revenue, so
every point of margin counts double. The guests are international, yet
many sites speak only Italian. And calendars live on three or four
portals — aligning them by hand means risking overbooking in the very
weeks that matter most.

## What actually helps

A booking engine inside the site, not an external redirect: checking
availability and confirming must be easier there than on the portal.
Real multilingual content, written in your guests' languages, not
translated to fill a menu. A channel manager syncing calendars and
bookings with the OTAs, so the portals stay a shop window without
running your calendar. Big photography and fast pages, because guests decide from
their phones, often mid-trip. And tools that keep the data with the
property: this year's guest is next year's first booking — if you can
write to them.

## What we've built

Punta Falcone Resort, four stars on the sea in Santa Teresa Gallura, is
the textbook case: a resort that wanted direct bookings, not commissions.
We delivered the brand identity and a site with multilingual e-booking,
making the direct booking the shortest path — not just the cheapest one.

With [AVOY](/en/work/avoy-it/) we tackled the problem from the other
side: a marketplace for stays, experiences and activities in Sardinia
where hosts keep 100% of every booking. To make it work, we built a
channel manager syncing calendars and bookings with Airbnb, Booking and
the other OTAs, a Guest Portal with QR codes for check-in and house
rules, and Sofia, an AI concierge answering guests and hosts 24/7 in 12
languages. It's the piece most properties are missing: OTA technology,
without the OTAs.

[hoopit](/en/work/hoopit-app/) brings the same logic to daily
operations: an operating system for restaurants and hospitality where
hotels, villas, boats and concierges switch on only the modules they
need. Bookings run 24/7 with automatic confirmations, a proprietary CRM
keeps guest data with the property forever, and a white-label
multi-venue console serves hotel groups: several properties, one panel.

Three projects, one direction: [websites](/en/services/websites/) built
to turn a visit into a direct booking and, as the property grows,
[applications](/en/services/app-development/) that take the middlemen
out of the guest relationship. When it makes sense, we start earlier —
with the [brand](/en/services/branding-logo/).

If the rooms fill up but the margin stays with the portals, rebuild the site
in low season: the only stretch with time to do it well, ready when the
searches return. Describe your property in the [online quote](/en/quote/):
fill it in now and you are online by March.

## FAQ

### How do we grow direct bookings without disappearing from Booking.com?

You don't need to leave the portals. You need a site with a booking engine simpler than theirs, and a channel manager keeping calendars in sync. OTAs stay a shop window; the best booking — for you and for the guest — comes direct.

### Does a channel manager prevent overbooking?

Yes, that's its job: every room sold closes on every channel, automatically. For AVOY we built one ourselves, integrated with Airbnb, Booking and other OTAs, with calendars and bookings always aligned.

### How many languages does a Sardinian hotel's website need?

At least the ones your real guests speak — look at where your bookings come from. Punta Falcone Resort's e-booking is multilingual; on AVOY, support answers in 12 languages. An Italian-only site shuts out most of the summer demand.

### We run several properties — do we need several systems?

No. With hoopit we built a white-label multi-venue console designed for hotel groups too: several properties on one panel, each with its own modules, even under its own brand.

### How much does a hotel website with e-booking cost?

It depends on what needs integrating: booking engine, languages, channel manager, the property's management system. The online quote starts there and reaches a figure in seven steps.