# Websites and booking apps for gyms and Pilates studios

> Websites, class booking apps and social media for gyms, Pilates studios and personal trainers: clear times and prices, online classes.

Page: https://www.studiojem.it/en/sectors/gyms-fitness/

Sign-ups come in January and September, cancellations in March. The class timetable lives on a sheet of paper, bookings on WhatsApp, and someone looking for a gym finds neither times nor prices.

A gym lives on two moments of the year and one problem that lasts all
year. Sign-ups come after the holidays and after the summer;
cancellations come silently, when a member stops turning up and nobody
notices. In between there is the admin: limited-capacity classes,
timetable changes, instructors covering for each other, bookings passing
through ten different chats.

This goes for gyms and fitness centres, for Pilates, yoga and postural
studios, for functional training boxes, and for personal trainers
working alone or in a small studio. A personal trainer's website is
smaller than a chain's, but the questions people arrive with are the
same: where are you, when, how much does it cost, how do I try it.

## The problem with gym websites

The first problem is that the site doesn't answer those questions.
Someone searching for "gym" plus the neighbourhood wants times, classes
and prices. If all they find is photos of the machines and a phone
number, they move on to the next gym, which may be worse but says so.

The second is booking. With many limited-capacity classes, running
everything by message means handwritten waiting lists, free places
nobody sees and instructors spending the evening on the phone. Online
booking, on the site or in an app, gives those hours back.

The third is the relationship after sign-up. A member who skips three
weeks in a row is a member who doesn't renew in March. A reminder, a
programme, a message at the right moment cost little and change that
sum.

## What a website for gyms and Pilates studios needs

Times, classes and membership options clear on the home page, with the
chance to book a trial. A page for each class saying who teaches it, who
it is for and what you need. The people in the studio, because in a
discipline like Pilates you choose the teacher before the room.

Class booking in proportion to the numbers: a form for those with a few
classes, an [app](/en/services/app-development/) or an installable web
app for those with many. And, where it makes sense, online classes:
video, live sessions, subscriptions, which keep members with you even
when they are on holiday.

Then [social media](/en/services/social-media/), which for a gym is the
shop window every week: workouts, people, results, always with the
consent of whoever appears.

## How we did it for a Pilates studio

For Flow, Valentina Lai's Classical Pilates studio in Porto Cervo, we
delivered two linked projects. The
[bilingual website](/en/work/flow-porto-cervo/) presents the person, the
method and the studio. The
[online platform](/en/work/app-flow-porto-cervo/) is a real product: an
on-demand video library, live classes with replays, three subscription
plans and gift cards, to stay with clients after the season ends.

If you run a gym or a studio, or work as a personal trainer, and want to
know timing and costs, [ask for a quote](/en/quote/): we answer with the
figures and the date you would be online.

## FAQ

### Is it worth putting prices and memberships on the gym's website?

Yes, at least the main options. Someone looking for a gym compares times, distance and price before coming to see it; if the price isn't on the website, they often pick the one that states it.

### Do we need an app for booking classes?

It depends on how many classes and members you have. For a few classes, booking on the site is enough; with many limited-capacity sessions, a gym class booking app, even an installable web app, does away with the messages and the handwritten waiting lists.

### Can we sell lessons and courses online?

Yes. On-demand video, live classes with replays, subscriptions and gift cards: that is what we built for Flow Porto Cervo's online Pilates platform.

### How do we keep members after the first few months?

With direct contact: class reminders, programmes, a message when a member hasn't come in for weeks. These are simple automations, by email or WhatsApp, that cut the silent cancellations.

### How much does a website for a gym or a Pilates studio cost?

It depends on bookings, members' area and online classes. The online quote asks one thing at a time, then we answer with costs and timing.