# Websites for wineries and food producers

> Websites and e-commerce for wineries, wine shops and food producers: label catalogues, tastings, direct sales. studio jem's projects in Sardinia.

Page: https://www.studiojem.it/en/sectors/food-wineries/

Labels that sell in the wine shop but don't exist online, tastings announced at the last minute, the story of the land left to third-party portals.

Sardinian wine and food carry stories the portals flatten: grape
varieties, land, families. Online, either you tell that story or
someone else's shelf tells it for you. We've worked with wineries,
breweries and wine shops since 2018 — labels, e-commerce, websites.
Here's what we built, and why.

## The problem

The catalogue lives in a PDF price list nobody opens. Tastings fill by
word of mouth and get announced at the last minute. Sales run through
distributors and other people's shelves, which keep the margin and —
worse — the relationship: whoever buys your bottle stays someone
else's customer. The label that sells in the wine shop often doesn't
exist online, not even as a decent photo. And the summer clientele —
the one that actually turns up at the winery — searches in English.

## What actually works

A label designed to get picked up, and a website that holds its own
next to it. A navigable catalogue where every label is a product with
its own page, not a line in a price list. Tastings you can book,
published in time, treated as part of the story. And direct sales
where they make sense: [e-commerce](/en/services/ecommerce/) to ship
off the island, local delivery for whoever wants the bottle tonight.
One goal: the story — and the margin — stay with the producer.

## How we built it

[In Vino Veritas](/en/work/in-vino-veritas/) holds the whole sector
together: a wine shop, wine & cocktail bar and à la carte restaurant
across Olbia, Porto Rotondo and Porto Cervo, with a cellar of over 650
fine labels — wines, champagne, spirits. The risk was an endless price
list. The answer was an editorial story where labels, tastings and
wine & food delivery for Costa Smeralda villas and yachts read as
chapters with equal weight. Provisioning and deliveries have pages of
their own, built for people ordering from the sea.

Direct sales we've built more than once: e-commerce for
SadiTappo.Wine, for Cantine Antigori in Capoterra, and for the
Nanumoru craft brewery — where we also shot the video for its
birriturismo, an experiential beer-tourism project. Three different
producers, one logic: catalogue, orders and customer data stay with
whoever makes the product, not with a third-party platform.

And when it's needed, we start before the bottle. For Tenuta Stalder
Guiso we handled logo, identity and website together; for the
Hopfenberg restaurant and pizzeria, logo and website. That's the
[packaging and label](/en/services/packaging/) work: front, back and
capsule, from concept to print files, with an image that holds up from
the wine-shop counter to a phone screen.

If you make wine, beer or food in Sardinia and other people are still
telling your story online, the place to start is the [online
quote](/en/quote/): questions about labels, sales and tastings, and a figure
at the end.

## FAQ

### Can we sell wine and beer online, straight from the winery?

Yes. We've built e-commerce for SadiTappo.Wine, for Cantine Antigori and for the Nanumoru craft brewery. The logic is always the same: catalogue, orders and customer data stay with the producer, not with a middleman.

### How do you make a catalogue of hundreds of labels readable?

With structure, not a PDF. For In Vino Veritas we made over 650 labels — wines, champagne, spirits — navigable without turning the site into a price list: each section is a chapter of the story, not a table.

### Do you design the labels too, or just the website?

Both. We design labels for wine, beer and food — front, back and capsule — from concept to print files. And when it makes sense we start there: for Tenuta Stalder Guiso we handled logo, identity and website together.

### Can tastings be booked from the website?

Yes — and that's how you fill them without leaning on word of mouth. On the In Vino Veritas site, tastings have a dedicated section with the same visual weight as the venues and the labels.

### How much does e-commerce cost for a winery or brewery?

It depends on how many references you carry, where you ship, and whether you also need local delivery. Say so in the online quote and the figure arrives itemised.