# Websites for engineering firms and energy management

> Sites for engineering firms and energy managers selling to public bodies and companies: service areas kept apart, certifications in place. studio jem.

Page: https://www.studiojem.it/en/sectors/engineering-energy/

A council technical office and a business owner are not buying the same thing and are not reading the same page: from outside, an energy audit and a management system look like one service.

Selling engineering and energy services means working for two buyers with
nothing in common: councils and public bodies on one side, companies on
the other. They buy through different procedures, they are afraid of
different things, and they land on the same page. In this sector we have
one project with a page of its own — the site of an engineering firm in
Cagliari — and two archive rows, from 2020 and 2021. What follows comes
from there.

## Two buyers, one page

From outside, the skills are indistinguishable. "Energy audit",
"management system", "engineering and architecture services" are three
different trades that sound like one thing to anyone outside the field. A
site that folds them into three menu items leaves the understanding to the
buyer, and the buyer asks for a quote on the wrong thing — or does not ask
at all.

Then there is the split audience. A technical office looks at
requirements, certifications and the names of whoever has already awarded
you a contract. A company looks at what it saves and who answers when the
plant stops. One page that half-addresses both is the fastest way to
address neither.

The third problem is that the work here does not come out of a brochure.
It comes from a reference, from an office that has watched you work, from
an invitation. The site does not close the deal. It has to survive the
check that comes first, when somebody types the company name in and looks
at what comes up.

## What the page has to carry

Service areas kept apart and named in full, with the whole list inside
them, acronyms included: someone hunting a standard is hunting that exact
standard. Clients as evidence and not as decoration, in a grid where
public and private sit at the same height, because each of the two has to
recognise one of its own. People with name, role and a direct number. Real
photographs of sites and landscape — office stock only says you have
nothing to show.

## What we built with Ichnova

**[Ichnova](/en/work/ichnova/)** is an engineering firm in Cagliari: three
engineers, two architects, one job — optimising how a building or a
company uses energy. The [site](/en/services/websites/) is built on the
four areas, each with its photographic card and the full list underneath,
down to ISO 9001, 14001, 45001 and SA8000. The clients — councils, public
bodies, companies — sit in a uniform grid of white tiles that holds forty
of them without one shouting over the rest. The team is in black and
white, with name, role and a direct phone number.

There was work before that, and we write it as it stands: **Been Energia**
in 2021 and **Be.EN** in 2020, a website, are two rows of our archive.
Neither has a page, and for the first one the catalogue does not even
record what kind of work it was. We name them because they are work that
was done, not because they add anything to what we can say today.

The portfolio in this sector is short and we would rather write that down.
If you are after the studio with thirty engineering firms on the shelf, that
is not us. If what you need is a page that holds a technical office's check
and a business owner's hurry at the same time, tell us about it in the
[online quote](/en/quote/): no discovery call before we know what we are
talking about.

## FAQ

### Does a public body read the same site as a private company?

They read the same page looking for two different things. The technical office wants to know who you have already worked for and under which certifications. The company wants to know what it saves and who picks up when the plant stops. On Ichnova one piece of evidence covers both: the client wall, where municipal coats of arms sit in a row next to company logos.

### How do you explain skills that look identical from outside?

By keeping them apart and writing them out in full. Ichnova has four service areas, each with its own photographic card and the complete list underneath: energy management, energy management experts, certified management systems, engineering and architecture services. Four generic menu items do not do the job.

### Do the acronyms and the standards go up front or at the bottom?

Inside the service area they belong to, never in a badge in the footer. On Ichnova the ISO 9001, 14001, 45001 and SA8000 sit in the list under the card: whoever is after an acronym finds it, whoever is after a picture finds that first.

### Is it worth putting the technical staff on the page with names and numbers?

Yes, and it is the first thing that gets cut. In a technical service you choose a person, not a company name. Ichnova's three engineers and two architects are there in black and white, with name, role and a direct phone number under the face.

### What is a site for, if the work is won on references and tenders?

To survive the check that comes before the work. Someone who names you in a meeting does not close anything: they make a second person want to look you up. What that person finds decides whether you get invited. The site is not the brochure that convinces, it is the check that does not lose you the job.

### How many projects have you done in this sector?

One with a page of its own, Ichnova, plus two archive rows: Been Energia in 2021 and Be.EN in 2020, a website. We write it as it stands instead of padding the list. What we bring here comes from that project and from the work done in the other sectors.