# Website design for architects and interior designers

> Websites, online portfolios and branding for architects and interior designers: projects told with the before and the why, on light images.

Page: https://www.studiojem.it/en/sectors/architecture-interiors/

The work is beautiful and the portfolio is a 40 MB PDF. Projects are photos without context, and someone about to hand over their home can't tell how you work, how long it takes or where it starts.

An architecture practice sells something the client hasn't seen yet:
their home, their shop, their hotel, redone. To convince them it shows
other people's projects. But a project photographed without context only
says the result looks good. It doesn't say what was there before, what
the constraints were, how long it took or how the practice worked with
the client.

This goes for architecture and engineering practices working with
private clients, for interior designers, for studios that design shops
and venues, and for firms that run renovations from start to finish with
an in-house designer. The problem is the same for an architect's website
and an interior designer's: turning a portfolio into a reason to call.

## The problem with websites for architects

The first problem is the portfolio. An architect's online portfolio is
often a heavy PDF sent by email, or a gallery of huge images that won't
open on a phone. Someone who finds the practice on Google doesn't
download a PDF: they look at three photos, if they load, and go back.

The second is the story. Magazines show finished projects; a private
client wants to know how you get there. Brief, site survey, design,
permits, building work, site supervision: a site that explains the
stages and the timing removes the biggest fear, which is not knowing
what you are getting into.

The third is search. Most private clients search for "architect" or
"interior designer" plus the city, or for the type of job: renovating a
flat, designing a restaurant. A site made only of images, with no text,
tells Google nothing.

## What an architecture practice's website needs

Projects told as case studies: the before, the brief, the constraints,
the choices, the after, with images prepared for the web, light and
sharp, in several sizes for each screen. A page for each type of project
the practice wants more of. The method and the stages, with indicative
timings.

The people in the practice, with their roles. The location of each
project written properly, because that is also how you get found by
people searching in that area. A simple way to ask for a first meeting,
saying what to bring.

And the right images: one project photographed well is worth three
photographed badly. [Photo and video](/en/services/photo-video/) can be
shot on your best work, once the site is closed and the light is right.

## How we work with design practices

We start from the projects the practice wants to do again most often:
those are the ones to tell first, and best. The
[website](/en/services/websites/) is built around them, with
[SEO](/en/services/seo/) on what private clients really search for and a
[brand](/en/services/branding-logo/) that holds up on the drawing sheets
as well as on the site hoarding.

We don't have a published case study with an architecture practice yet:
below you'll find the studio's portfolio, with sites built on images and
real cases for hotels, construction firms and design brands.

If you run a practice and want to know timing and costs,
[ask for a quote](/en/quote/): we answer with the figures and the date
you would be online.

## FAQ

### Is a photo portfolio enough for an architecture practice's website?

No. Photos make people want the project, but the client needs to understand what was there before, what you changed and why. A project told through its brief, constraints and choices sells the method, not just the result.

### How do we show projects without weighing the site down?

With images prepared for the web: modern formats, several sizes for each screen, loaded only when needed. An image-led site can open quickly on a phone too, if the images are handled properly.

### Is it worth being found on Google for "architect" plus the city?

Yes, that is how most private clients search. The practice's Google Business Profile, a page for each type of project and case studies with the location written properly are the basis of local search, and of an architect's website.

### Can we show projects we have no professional photos of?

Better not, at least not up front. A badly photographed project describes worse work than it really is. We can shoot your two or three best projects and start from those.

### How much does a website for an architecture practice cost?

It depends on how many projects, languages and shoots are needed. The online quote asks one thing at a time, then we answer with costs and timing.