# Web agency in Monserrato > Web agency in Monserrato, near Cagliari: websites, SEO, Google Ads, logos, social media, apps, e-commerce and packaging for shops and wineries. Page: https://www.studiojem.it/en/sardinia/monserrato/ Websites, SEO, campaigns, logos, social media, apps, e-commerce, packaging and automation for businesses in Monserrato with two audiences: the people who live here and the people who get off at the Policlinico stop every morning. Monserrato has around eighteen thousand inhabitants on just over six square kilometres, and it is hard to tell where Cagliari ends and the town begins. Its old name was Pauli, marsh, after the Molentargius lagoons not far away; it became an independent municipality again only in 1991, by referendum, and it borders Cagliari, Selargius, Quartucciu and Sestu. The old centre still has Campidanese houses in ladiri, raw mud bricks, and the Catalan Gothic church of Sant'Ambrogio. The shopping streets are via del Redentore and via Giulio Cesare. Then there is the other Monserrato. **The Cittadella Universitaria** brings faculties and laboratories of the University of Cagliari here, and next to it is the **Policlinico Duilio Casula**, the university hospital. The light rail runs from piazza Repubblica to the Policlinico stop, and the SS 554 runs along the edge. Every day students, lecturers, doctors, nurses, patients and the people with them come into town. **Monserrato's market is double**: those who live here and those who pass through. They are different customers and they look for different things. ## One town, two audiences People who live in Monserrato buy as in any town in the area: close to home, from their phone, choosing among a few results on the map. People who come for the university or the hospital don't know the streets and don't know the shop names. They know a point: "near the Policlinico", "opposite the Cittadella", "at the tram stop". A business that wants to work with both has to be findable in two ways, with the words of the locals and with the landmarks of those passing through. And there is the calendar. The university empties and fills the town in waves, with the terms, the exam sessions, the almost motionless summer. The hospital works all year round. Campaigns, social media and even the opening hours on the site should be planned to that rhythm, not to that of a tourist town. ## Wine, before everything else For centuries Monserrato was a village of vineyards. The Cantina Sociale, founded in 1924, is cited as the oldest wine cooperative in Sardinia, and Nasco, Malvasia, Nuragus, Monica, Moscato and Girò are made here. The grape harvest festival is at the end of September. For those who make, bottle or sell wine or food, the job is a different one: the label, the pack, online sales off the island. The sector to look at is [food and wineries](/en/sectors/food-wineries/), and the services to start from are [packaging](/en/services/packaging/) and [e-commerce](/en/services/ecommerce/). ## What we bring to Monserrato **We don't have a project in Monserrato yet** in the portfolio, and we write it down. In the area we do: [Ichnova](/en/work/ichnova/) is a Cagliari website and SEO job. For healthcare, which matters around the Policlinico, we bring the website of the [Poliambulatorio Medica Palau](/en/work/medica-palau/) and [eSLA](/en/work/esla/), the communication app for people with ALS; for wine, the labels for [Cantine Antigori](/en/work/cantine-antigori/) and the labels and e-commerce for [Nanumoru](/en/work/nanumoru/). The sectors closest to the town's market are [healthcare](/en/sectors/healthcare/), [retail](/en/sectors/retail-boutiques/) and [restaurants](/en/sectors/restaurants/). The market of the regional capital is on the [Cagliari](/en/sardinia/cagliari/) page. If you want to know how your site is doing today, there is the free analysis; if you want a figure, the [online quote](/en/quote/). ## Services - **Websites** — A pharmacy on via Giulio Cesare, a physiotherapist near the Cittadella, a guest house for people accompanying a relative to hospital: websites in Monserrato speak to residents and to people arriving from elsewhere who don't even know the name of the street. - **SEO and Google visibility** — "Farmacia vicino Policlinico", "stanza per studenti Monserrato", "pizzeria Cittadella universitaria": in Monserrato people search by landmark, not by neighbourhood. SEO here ties the Google profile and the pages to the places people actually name. - **Ads** — Google Ads in Monserrato with a tight radius around the Cittadella and the SS 554, and a calendar that follows the university: start of term, exam sessions, September. Meta Ads to reach people who study here and would never search for you by name. - **Branding and logo** — Monserrato has only been its own municipality since 1991, and many businesses still have a mark that could belong in Cagliari or anywhere. A well-made brand here says where you come from: the winery, the shop in the old centre built in ladiri, the practice working next to the hospital. - **Social media** — Thousands of students pass through the Cittadella every day and look at their phones between lectures. Social media management in Monserrato is for the café, the copy shop and the gym that want to be found by them, and for the grape harvest festival at the end of September. - **App development** — A rehabilitation centre with ten therapists, a gym with full classes at lunchtime, a place that prepares a hundred quick meals for hospital staff: apps in Monserrato take bookings and orders before the person arrives. - **E-commerce** — Nasco, Malvasia, Girò: in Monserrato wine has been made at the cooperative winery since 1924, and in people's homes for longer. E-commerce takes a bottle from here to someone who tasted it once and lives in Milan, with shipping and packing designed for glass. - **Packaging and labels** — A Nasco label has to sit next to those of the big wineries on the wine shop shelf. Packaging in Monserrato is work for the small producer, the pasta maker, the pastry workshop that wants to leave town with a pack that holds its own. - **AI and automation** — The medical practice answering thirty WhatsApp messages a day, the guest house getting the same five questions from every student: in Monserrato automation removes the repetitive front-desk work and leaves only the calls that matter on the phone. ## How we work For us Monserrato is the Cagliari area: the first meeting happens at your place, in the shop, the winery or the practice, and then we work remotely in short stages, each with a finished part to try. The calendar is set by the academic year and the grape harvest, not by us. Whether you look for us as a web agency, a digital agency or a communications agency in Monserrato, this is how it starts. ## FAQ ### Have you already worked in Monserrato? We don't have a project in Monserrato yet, and we say so before you ask. In Cagliari, five minutes away, there is Ichnova; for private healthcare there is Medica Palau, with the website and SEO of a multi-specialist clinic. ### Should a business near the Policlinico speak only to residents? No, and that's the point. Every day patients, the people with them, staff and students arrive who don't live here: on their phones they look for a pharmacy, a meal, a parking space, a room. The site and the Google profile have to answer them too, using the place they already know. ### Do you also work with wineries and small wine producers? Yes: labels, packaging and online sales. For Cantine Antigori we designed the labels for the whole range; for Nanumoru, a brewery, the e-commerce too. Monserrato's wine has a history that needs to show on the shelf. ### Do you also work in Selargius, Quartucciu and Sestu? Yes, they are the municipalities bordering Monserrato and often the same customers. A business here serves people living two kilometres away, on either side of the municipal boundary: the site says so by name. ### How much does it cost to get started? It depends on what you need first. The online quote takes two minutes to fill in; we write the final one after a meeting, at no cost.