# Web agency in Guspini

> Web agency in Guspini, Sardinia: websites, SEO, Google and Meta Ads, logos, social, e-commerce, packaging, apps and automation for businesses and B&Bs.

Page: https://www.studiojem.it/en/sardinia/guspini/

Websites, SEO, Google and Meta campaigns, logos, social media, e-commerce, packaging, apps and automation for those in Guspini who live off the oil mill, the nougat, the shop and the guests heading for Montevecchio and the Costa Verde.

Guspini has about 10,500 residents and lies at the foot of Mount Linas,
where the Campidano plain starts to climb. It borders Arbus,
Gonnosfanadiga, Pabillonis, San Nicolò d'Arcidano and Terralba, and its
territory, almost one hundred and seventy-five square kilometres, runs
from the mining hills to the area of Santa Maria di Neapolis, towards
the lagoon. Cagliari is just over sixty kilometres away. The
municipality has three hamlets: Montevecchio, Sciria and Sa Zeppara.

For a hundred and fifty years the town's story was the mine. Lead and
zinc were extracted at Montevecchio from 1848 to 1991; today the village
is part of the Geomining Park of Sardinia, with the frescoed Palazzo
della Direzione, the shafts, the tunnels and five guided routes. In
town, a short walk from the houses, stand the basalt columns of Monte
Cepera, prisms of lava some twenty metres high, a natural monument since
1994. And the Costa Verde, with Piscinas and Torre dei Corsari, is in
the next municipality, Arbus: people going there often pass through
here.

After the mine **the economy got back on three legs**: farming, with
oil, almonds, the spiny artichoke and strawberry-tree honey; tourism,
both green and mining; and small and medium-sized firms, many of them in
the PIP business park on the Statale 126. It is a market in which **the
same people sell to two different audiences**: the town, which knows
everyone, and those who come from outside for a day and decide on a
phone where to eat and where to sleep.

## The work we bring to Guspini

We do not have a project in Guspini yet. We write it because it is true,
and because what we have done in the nearby towns speaks to the people
working here better than a promise would. In Sardara, some twenty
minutes away, there is [Green Tech
Costruzioni](/en/work/green-tech-costruzioni/): steel-frame houses, for
which we designed the brand and the brochure, built the first website
and later rebuilt the whole thing with SEO. In Samassi there is [CDA
Servizi Auto](/en/work/cda-servizi-auto/), a garage with roadside
assistance, with a site designed for someone whose car has broken down
and who is searching on a phone. They are firms like those in the PIP
park: they sell to whoever finds them at the moment a problem comes up.

For those who make and sell a product, the oil mill, the nougat maker,
the farm, we bring the box and the labels of
[Nanumoru](/en/work/nanumoru/), a craft brewery for which we also built
the online shop, and the labels of [Cantine
Antigori](/en/work/cantine-antigori/). For those who host and organise,
there is the work on [Your Charter](/en/work/your-charter/): website,
app and campaigns for a business that lives on bookings from people who
are not from here.

## Two audiences in the same town

The town buys all year round. People who live in Guspini look for the
plumber, the dentist, the appliance shop and the garage the way people
do everywhere: on a phone, choosing among the first results on the map.
What makes the difference here is a Google Business Profile with the
right opening hours, real reviews and a site of a few pages with the
number in plain view.

Visitors follow another calendar. Spring and autumn for the mine and
the walks on Mount Linas, summer for the sea at Arbus with Guspini as a
base, February for the Carnival with its floats, August for the feast of
Santa Maria di Malta. These people do not type "Guspini" into Google:
they type "Montevecchio", "Piscinas", "Costa Verde where to stay". A
farm stay, a B&B or a restaurant here has to be found on those words,
and then explain in one line how many minutes' drive it is.

## Where to start

Producers nearly always start from the product: [packaging and
labels](/en/services/packaging/) that get recognised, then a small
[online shop](/en/services/ecommerce/) for those who want to reorder
from far away. The nearby sectors are [food and
wineries](/en/sectors/food-wineries/) and
[retail](/en/sectors/retail-boutiques/). Those who host start from the
[website](/en/services/websites/) and from [SEO](/en/services/seo/) on
the tourists' searches; the sector is
[tourism](/en/sectors/tourism-experiences/). Those who work with the
town, the builder or the garage, start from the Google Business Profile;
the sectors are [construction](/en/sectors/construction/) and
[automotive](/en/sectors/automotive-services/).

The market of the regional capital is on the
[Cagliari](/en/sardinia/cagliari/) page. The [online quote](/en/quote/)
gets you costs and timing from us, and the site analysis tells you what
is not working in what you already have.

## Services

- **Websites** — The B&B on the road to Montevecchio, the garage in the PIP business park on the 126, the practice in the centre: websites in Guspini have to explain in three lines where you are, because outsiders do not know whether the town is on the Campidano plain or by the sea, and locals only want the phone number.
- **SEO and Google visibility** — "Miniera di Montevecchio orari", "basalti colonnari Guspini", "where to stay near Piscinas": the searches that pass through Guspini come from people planning a day out. SEO in Guspini catches those questions and keeps, alongside, the searches of someone looking for a plumber in town.
- **Ads** — Google Ads in Guspini for those who host, guide and feed the people going up to the mine or down towards Arbus, with a radius covering the neighbouring towns and Oristano. Meta Ads for the weeks that count: the Guspini Carnival with its floats, the mid-August feast of Santa Maria di Malta.
- **Branding and logo** — The miner's helmet and the stylised pithead are already used by many. A mark for a business in Guspini takes something less obvious from the place, the rhythm of the basalt columns, the stone of San Nicolò, and holds on the shop sign, the van and the bottle of oil.
- **Social media** — The frescoed Palazzo della Direzione, the basalt organ pipes in among the houses, the Carnival floats: in Guspini the images are already there. Social media puts them to work for the farm stay, the pastry shop or the guide, on a calendar that follows the town's year.
- **App development** — The cooperative logging olive deliveries, the farm stay with excursions to book, the gym with three hundred members: apps in Guspini are small management systems that replace the notebook and the round of phone calls, with the data staying with the business.
- **E-commerce** — Nougat, almond sweets, new-season oil, strawberry-tree honey: whoever tastes them in Guspini wants them again in Turin or Milan. E-commerce in Guspini ships the Christmas box and the five-litre tin to those who have gone home, and to those who left here years ago.
- **Packaging and labels** — The nougat wrapped in the same paper as ever, the oil in an anonymous bottle, the artichokes in oil with a label off the office printer: packaging in Guspini gets the product recognised on a shelf in Cagliari and in the bag of someone coming back from the Costa Verde.
- **AI and automation** — The B&B that gets the same question in four languages in July, the oil mill that spends November on the phone over pressing slots: automation in Guspini answers on WhatsApp, fixes the time and sends the reminder the evening before.

## How we work

Guspini is just over sixty kilometres from Cagliari, and we have no office: the first meeting is at your place, in the mill, the shop or the farm stay, where the work can be seen. Then we move on remotely, in short stages, with something finished to open each time, and we come back to town when needed, for the photos or for a handover. Whether you look for us as a web agency in Guspini, a digital agency for a farm or a communications agency in Guspini for a business in the centre, this is the method.

## FAQ

### Have you already worked in Guspini?

Not in the town itself yet, and we say so. In the Medio Campidano, yes: in Sardara we did the brochure, brand, website and SEO for Green Tech Costruzioni, and in Samassi the website and SEO for CDA Servizi Auto, a garage with roadside assistance. They are the closest cases, by road as well.

### Is a website worth it for a business that only works with the town?

Yes, if it is short. In a town of ten thousand, people know you, but they look up the number on Google and read the opening hours on your Business Profile. Three clear pages and a well-kept profile are enough for those who work with the town; those who work with tourists need more.

### Should I be found as Guspini, as Montevecchio or as Costa Verde?

It depends on who is looking for you. Locals type "Guspini"; holidaymakers type "Montevecchio", "Piscinas" or "Costa Verde", even when they sleep in town. The site uses both, on different pages, and says honestly how many minutes' drive it is to the sea.

### Do you also work in Arbus, Gonnosfanadiga and San Gavino?

Yes: they are the towns around, and often the same customers. The first meeting is where you work, then we carry on remotely. The online quote takes two minutes, and we reply with costs and timing.