# Web agency in Castelsardo

> Web agency in Castelsardo, Sardinia: websites, e-commerce, apps, logos, SEO, social and ads for the town's restaurants, B&Bs and basket weavers.

Page: https://www.studiojem.it/en/sardinia/castelsardo/

Websites, e-commerce, SEO, social media, ad campaigns, apps, logos and graphic design to keep the afternoon visitor in the old town for dinner, and to sell the baskets to those who have already gone home.

Castelsardo is a medieval town on a rock that drops straight into the
sea. The Doria castle sits on top, the Elephant Rock stands by the road,
Lu Bagnu and its beach lie below, and an old trade is still visible
through the open doors: basket weaving. People visit in an afternoon,
from Alghero, from Santa Teresa, from Sassari. That is its market and
its problem at once.

**Whoever arrives already has a bed somewhere else**. Castelsardo is a
stop on the way: you climb up, walk round, buy a basket, go back down.
For a restaurant or a B&B in the old town everything is decided in the
few hours when the visitor can still change plans and stay for dinner or
for the night. **The product travels later**: the basket, the coral, the
tinned lobster are missed once people are home, and no shop on the rock
ships. And **the town is small**: few businesses, little competition
online, and the first page of Google still open for many searches.

## No project in the old town yet

In Castelsardo **we do not have a project in our portfolio yet**, and we
say so. We bring work done for the same two problems: [Istedda
Gioielli](/en/work/istedda-gioielli/) and [Klug](/en/work/klug/) sell
handmade objects to people who cannot handle them before buying, with
photos and product pages doing the work of the hands; [Punta Falcone
Resort](/en/work/punta-falcone-resort/) takes its nights directly, with
no portal in between. A weaving workshop and a room below the castle
need exactly that.

## The afternoon and what comes after

At four o'clock the people on the rock are on their phones, looking for
somewhere to eat and, if the evening is fine, somewhere to sleep. The
page that answers first, with tonight's price and availability, takes
the night. The one that says "call us" loses it to a hotel in Alghero
that is already booked. The same goes for a restaurant and its eight
o'clock table.

What comes after is the shop. Ten baskets a month sold to people who
saw them in the square and want them for Christmas are a second income
for a workshop, provided the site shows real stock and states the
shipping on the product page. The closest sectors are [retail and
boutiques](/en/sectors/retail-boutiques/),
[restaurants](/en/sectors/restaurants/) and [hotels and
resorts](/en/sectors/hotels-resorts/); the services to start from are
[e-commerce](/en/services/ecommerce/) for those who make things and
[local SEO](/en/services/seo/) for those who host. The [online
quote](/en/quote/) takes two minutes, and we reply with costs and timing.

## Services

- **Websites** — A restaurant below the castle, a B&B in Lu Bagnu, a weaver who sells baskets: websites in Castelsardo speak to people who came for the day and might stay the night, if they could find out quickly where to sleep and what time dinner is served.
- **E-commerce** — Castelsardo's baskets are bought in the square and missed in Milan. E-commerce here takes the weaving, the coral of Anglona and the tinned lobster to people who saw them on holiday, with shipping by weight and the stock a craft workshop really has.
- **SEO and Google visibility** — "Castelsardo cosa vedere" (what to see) is typed by someone in Alghero or Santa Teresa with an afternoon free; "Castelsardo dormire" (where to sleep) by someone who has decided to stay. SEO here works on the second search, the one that pays, and measures it every month.
- **Social media** — The old town at sunset from the Elephant Rock, hands weaving, the Lunissanti procession: in Castelsardo social media management has material no other town has. The job is to show it to people choosing where to spend the evening.
- **Ads** — Google Ads in Castelsardo with a one-hour radius: people already in Sardinia deciding today where to eat or where to sleep tomorrow. Campaigns from May to September on "near me" searches, and the cost of every table or night set out plainly at the end of the month.
- **Branding and logo** — The castle, the basket, the Rock: everybody uses Castelsardo's symbols. Branding here is for a workshop or a place to stay that wants a mark of its own, recognisable on a small label and in a shop window on Via Roma.

## How we work

Castelsardo is half an hour from Sassari, and we hold the first meeting in the old town, in the low season. After that the project moves on remotely, with short reviews on fixed dates and something finished to open each time. If you sell objects online we start in autumn, to be ready before Christmas; if you host guests, before Easter. If you are looking for a web agency in Castelsardo, a digital agency or a communications agency in Anglona, this is how we work.

## FAQ

### Do you have clients in Castelsardo?

Not yet, and we say so. We bring work done for the same two problems: Istedda Gioielli and Klug sell handmade objects to people who cannot touch them; Punta Falcone Resort takes its nights without a booking portal. The basket and the room below the castle are the same thing.

### Can a small craft workshop sell online?

Yes, if the shop is built on its real stock: a few pieces, each with its own photo, shipping by weight written on the product page, and a way to say "sold out". Selling ten baskets a month to people who saw them on holiday is a business, not a shop window.

### How do you get an afternoon visitor to stay?

By answering the question they ask at four o'clock: where do I sleep tonight. A fast page, with availability and the price of the night, that shows up when someone searches "Castelsardo dormire" from a phone, up on the rock.