# Web agency in Alghero

> Web agency in Alghero, Sardinia: multilingual websites, e-commerce, apps, logos, SEO, social media and ads for hotels, restaurants and coral workshops.

Page: https://www.studiojem.it/en/sardinia/alghero/

Multilingual websites, e-commerce, apps, logos, graphic design, SEO, social media and campaigns for the hotels, restaurants and workshops of a town that lives on whoever lands at Fertilia.

Alghero is the Sardinian town that speaks a language of its own. It is
called Alguerés, it is Catalan, and it is not folklore: it is the mark of
a port that has looked beyond the island for centuries. The Riviera del
Corallo lives on exactly that: tourism arriving by plane at Fertilia,
restaurants on the quay, coral worked by hand in the workshops, wine a
short drive away towards I Piani.

For a business in Alghero this means three very concrete things. **The
clientele is international from the first search**: Spaniards, Catalans,
French and northern Europeans search in their own language, and a site
in Italian only drops out of the results before anyone has weighed it up.
**The season is short and the calendar is everything**: anyone with
rooms, tables or excursions makes the year between May and September,
and every booking that goes through a portal leaves the commission and
the contact there. And **craft has to be told, not listed**: someone
buying hand-worked coral is not buying an object, they are buying who
made it and how.

## We haven't worked in Alghero yet

In Alghero **we don't have a published project yet**. We would rather
say so than fill the page with generic words: if you are looking for
someone who can show you work done in town, today that is not us.

What we bring comes from a hundred and twenty kilometres further east,
where the problems are the same. A four-star resort in Santa Teresa
Gallura, a gourmet restaurant in Olbia with multilingual menus the
staff update themselves, a zero-commission marketplace for stays and
experiences that keeps calendars in sync with Airbnb and Booking. The
Riviera del Corallo and the Costa Smeralda have different tourists and
the very same problem: four months to earn twelve, and a customer who
stays with the portal.

## From Santa Teresa to the Riviera del Corallo

[Punta Falcone Resort](/en/work/punta-falcone-resort/), four stars on
the sea, with a brand identity and an English website with direct
booking, is the project closest to a hotel in Alghero: same seasonality,
same European clientele, same need to get people booking direct.

[AVOY](/en/work/avoy-it/) is the marketplace for the whole island:
stays, experiences and activities in one search, hosts who keep one
hundred per cent, each area told through its own story. Alghero and the
north-west are one of those areas.

For shops and craft, [Istedda Gioielli](/en/work/istedda-gioielli/) is
the textbook case of a brand that has to hold in a shop window and on an
Instagram profile, which is exactly the problem a coral workshop has.

If you run a business in Alghero and want to know where to begin, the
sectors we work in most are [hotels and
resorts](/en/sectors/hotels-resorts/),
[restaurants](/en/sectors/restaurants/), [tourism and
experiences](/en/sectors/tourism-experiences/) and [retail and
boutiques](/en/sectors/retail-boutiques/). Or describe the project in
the [online quote](/en/quote/): three minutes now, instead of a call in
July.

## Services

- **Websites** — Where to sleep and where to eat gets decided before the flight to Fertilia, in Catalan, French or German. Websites in Alghero are built with booking inside, like the one for Punta Falcone Resort, and in the languages of the people who book.
- **SEO and Google visibility** — The same room is searched by a German typing "hotel Alghero" and a Catalan typing "hotel Alguer". SEO in Alghero is done per language: URLs and hreflang tags, the property's Google listing, and every month positions and clicks for each language.
- **Branding and logo** — In the coral workshops everyone has the red, the gold and the script lettering. A logo in Alghero has to hold on a jewellery box and on a profile cover, like the five-petal flower we drew for Istedda.
- **E-commerce** — Coral is bought in the workshop in August and would be bought again at Christmas, from Barcelona. That is what an online store in Alghero is for: one-off pieces that leave the catalogue the moment they sell, Stripe, shipping abroad stated before the order.
- **App development** — Neptune's Grotto by boat, diving at Porto Conte: availability changes with the sea. App development in Alghero is for people who sell seats and time slots; for AVOY we built the channel manager that keeps Airbnb and Booking in sync.
- **Social media** — The bastions at sunset, the quay, a dining room ordering in four languages: social media in Alghero is shot at your place and written in the language of the people who book, on a calendar decided in February so nothing is improvised in August.
- **Packaging and labels** — Torbato and Vermentino from the Nurra, olive oil, the box for a coral jewel: packaging and labels on the Riviera del Corallo for products that leave in a suitcase and have to be recognised months later, on a table in Stuttgart.
- **Ads** — July on the Riviera del Corallo is booked in February, from Barcelona or London. Google Ads campaigns in Alghero switch on in winter, in several languages, on a landing page with dates and price; by March the report is already counting enquiries.

## How we work

We work across Sardinia with no office for you to travel to: when we need to meet we come to you, on the Riviera del Corallo, and the rest of the project runs remotely, with something finished to look at at every step. With seasonal businesses we start in winter; with those who welcome guests in three or four languages the copy comes before the design, because the languages decide the structure of the site. Whether you look for us as a web agency in Alghero, a digital agency or a communication agency on the Riviera del Corallo, this is the method.

## FAQ

### You have no projects in Alghero. Why should I choose you?

Because a hotel in Alghero has the same problem as one in Santa Teresa, and there we have done the work: Punta Falcone Resort takes bookings on its own site without leaving the commission to the OTAs. And for AVOY, the island's marketplace, we built the channel manager that keeps hosts' calendars in sync with Airbnb and Booking.

### Does the site need a Catalan version too?

If some of your guests come from Catalonia, yes: they search in Catalan or Spanish, and a site in Italian and English loses them before the booking. We choose the languages from your booking history, with URLs and SEO for each one and copy written for the people reading it.

### How often do we meet in person, in Alghero?

As often as it takes. We do the driving, because we have no office to wait for you in: usually one day in Alghero at the start is enough, to meet you and see the place, then we talk on video when you have a free hour. In July, with the rooms full, it is also the only way that works.